THE MEDIATION ROLE OF INFORMATION MANAGEMENT IN THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL, CORPORATE REPUTATION AND CORPORATE PERFORMANCE IN THE HEALTH SECTOR

Öz

ABSTRACT Health services are provided by various institutions and organizations, including private, non-profit private and public, in many countries of the world. These healthcare businesses with different ownership follow their own policies and strategies to gain competitive advantage. The most important criterion to provide competitive advantage in today's businesses is to differentiate from competitors. In recent years, businesses have been investing in intellectual capital and knowledge management in order to reveal this differentiation. Purpose: In this study, it is aimed to reveal the mediating role of knowledge management in the relationship between intellectual capital, corporate reputation, and corporate performance. Method: Questionnaire method was used to collect data in the study. A survey was conducted with the managers of health enterprises operating in Istanbul. Factor analysis and reliability tests were applied to control and understand the accuracy of the survey results, and structural equation modeling was used for mediating effect analysis. In this context, "the mediating role of knowledge management" was analyzed with mediator effect analysis. Findings: According to the analyzes, it was concluded that while intellectual capital has a positive and significant effect on corporate reputation, knowledge management does not have a significant effect. As a result of the analyzes made for the mediation effect of knowledge management, it has been determined that knowledge management has a mediating role between intellectual capital and corporate performance. Originality: Recently, the importance of information in businesses is increasing day by day and the management of information is gaining importance. Determining the value of knowledge in businesses and determining its role between intellectual capital and institutionalization will be decisive in competition. Keywords; Intellectual Capital, Corporate Reputation, Corporate Performance, Knowledge Management, Health Sector. JEL Classification: M1, M12, C12

Anahtar Kelimeler

• Intellectual Capital
• Corporate Reputation
• Corporate Performance
• Knowledge Management
• Health Sector

ENTELEKTÜEL SERMAYE VE KURUMSAL İTİBARIN ÖRGÜTSEL PERFORMANS İLİŞKİSİNDE BİLGİ YÖNETİMİNİN ROLÜ

Öz

ÖZET Sağlık hizmetleri dünyanın birçok ülkesinde özel, kâr amacı gütmeyen özel ve kamu olmak üzere çeşitli kurum ve kuruluşlar tarafından sunulmaktadır. Farklı mülkiyete sahip bu sağlık işletmeleri rekabet üstünlüğü elde etmek için kendilerine özgü politika ve stratejiler izlemektedir. Günümüz işletmelerinde rekabet üstünlüğü sağlamak için en önemli kriter rakiplerden farklılaşmaktır. Son yıllarda işletmeler bu farklılaşmayı ortaya koyabilmek için entelektüel sermaye ve bilgi yönetimine yatırım yapmaktadır. Amaç: Bu çalışmada entelektüel sermaye, kurumsal itibar ve kurumsal performans arasındaki ilişkide bilgi yönetiminin aracılık rolünün ortaya konulması amaçlanmıştır. Yöntem: Araştırmada veri toplamak için anket yöntemi kullanılmıştır. İstanbul’da faaliyet gösteren sağlık işletmelerinin yöneticileriile anket gerçekleştirilmiştir. Anket sonuçlarının doğruluğunu kontrol etmek ve anlamak için faktör analizi ve güvenilirlik testleri uygulanmış, aracı etki analizi için yapısal eşitlik modellemesinden yararlanılmıştır. Bu kapsamda aracı etki analizi ile "bilgi yönetiminin aracı rolü" analiz edilmiştir. Bulgular: Yapılan analizlere göre entelektüel sermaye, kurumsal itibar üzerinde pozitif yönlü ve anlamlı bir etkiye sahip iken bilgi yönetiminin anlamlı bir etkiye sahip olmadığı sonucuna ulaşılmıştır. Bilgi yönetiminin aracılık etkisi için yapılan analizlerin sonucunda bilgi yönetiminin entelektüel sermaye ile kurumsal performans arasında aracılık rolü olduğu tespit edilmiştir. Özgünlük: Son zamanlarda işletmelerde bilginin önemi her geçen gün artmakta ve bilginin yönetimi önem kazanmaktadır. Bilginin işletmelerdeki değerinin belirlenmesi, entelektüel sermaye ile kurumsallaşma arasındaki rolünün tespiti, rekabette belirleyici olacaktır. Anahtar Kelimeler: Entelektüel Sermaye, Kurumsal İtibar, Kurumsal Performans, Bilgi Yönetimi, Sağlık Sektörü JEL Sınıflandırılması: M1, M12, C12

Anahtar Kelimeler

• Entelektüel sermaye
• Kurumsal İtibar
• Kurumsal Performans
• Bilgi Yönetimi
• Sağlık Sektörü

Kaynakça

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