Halkla İlişkiler ve Reklamcılık/Tanıtım Bölümü Akademisyenlerinin Sosyal Medyadaki Çevrimiçi Temsili ve Kimlik İnşası Üzerine Bir İnceleme: Türkiye Örneği

Öz

Teknolojinin gelişmesiyle birlikte medya ortamları değişim ve dönüşüm geçirmiştir. Bu tür platformlardan biri, yeni medya türlerinden biri olan sosyal medyadır. Sosyal medya platformlarının kullanımı her geçen gün artmaktadır. Nitekim sosyal medya platformları, gündelik yaşamın ayrılmaz bir unsuru hâline gelmiştir. Söz konusu bağlamda, kullanıcılar sosyal medya platformlarında kendilerini temsil etme ve kimliklerini inşa etme yeteneği kazanmışlardır. Özellikle birçok meslek mensubu, sosyal medya aracılığıyla temsillerini ve kimliklerini inşa etmektedir. Bu mesleklerden biri de akademisyenliktir. Buradan hareketle, araştırmanın amacı, Halkla İlişkiler ve Reklamcılık ile Halkla İlişkiler ve Tanıtım bölümünde çalışan akademisyenler arasında sosyal medya platformlarında kimlik ve temsilin nasıl inşa edildiğini belirlemektir. Araştırmada yarı yapılandırılmış görüşme yöntemi kullanılmıştır. Örnekleme yöntemi olarak amaçlı örnekleme yöntemlerinden ölçüt örnekleme kullanılmıştır. Toplam 20 akademisyenle çevrimiçi görüşmeler gerçekleştirilmiştir. Yarı yapılandırılmış görüşmeyle elde edilen veriler, betimsel analiz yöntemleri kullanılarak analiz edilmiştir. Araştırmanın sonuçları, akademisyenlerin sosyal medyadaki temsili ve kimlik inşası konusunda farklı bulgular ortaya koymaktadır.

Anahtar Kelimeler

• Halkla ilişkiler
• reklamcılık
• akademisyen
• temsiliyet
• kimlik

Etik Beyan

• Onayın alındığı kurumun adı: Ağrı İbrahim Çeçen Üniversitesi Bilimsel Araştırma ve Yayın Etiği Kurulu • Karar No: 395, Tarih: 18.09.2025

An Analysis on Online Representation and Identity Construction of Academics in Public Relations and Advertising/Promotion Departments on Social Media: The Case of Turkey

Öz

With the advancement of technology, media platforms have undergone change and transformation. One such platform is social media, a form of new media. The use of social media platforms is increasing day by day. Indeed, social media platforms have become an integral part of everyday life. In this context, users have gained the ability to represent themselves and construct their identities on social media platforms. In particular, many professionals are building their representations and identities through social media. One of these professions is academician. Accordingly, the aim of this research is to determine the construction of identity and representation on social media platforms among academicians working in the fields of Public Relations and Advertising, and Public Relations and Promotion. The semi-structured interview method was used in the research. Criterion sampling was used as the sampling method from among the purposive sampling methods. Online interviews were conducted with a total of 20 academics. The data obtained through semi-structured interviews were analysed using descriptive analysis methods. The results of the research reveal distinct findings regarding the representation and identity construction of academics on social media.

Anahtar Kelimeler

• public relations
• advertising
• academician
• representation
• identity

Etik Beyan

I declare that all stages of this study have been conducted in accordance with research and publication ethics, and that I have complied with ethical guidelines and the principles of scientific citation.

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