LOVE YOUR JOB DISCOURSE AND ITS AFFECTIVE INFLUENCE ON THE CONTEMPORARY JOB MARKET

Yıl 2021, , 1102 - 1121, 19.12.2021

Ayşegül Akdemir

https://doi.org/10.46928/iticusbe.789004

Öz

Purpose: This study aims to critically examine the use of the discourse of loving the job in social media and work life. Method/Design/Methodology/Approach: The study is based on social media analysis and semi-structured interviews with service industry employees. Findings: The results reveal that discourses associated with intimate feelings are largely internalized by workers and that loving work emerges as the norm even for those workers who actively dislike their jobs. While the contemporary labor market is characterized by insecurity, high turnover and individuality, emotions about the intimate aspects of social life are used to motivate employees for higher productivity while hiding power relations in the workplace in the face of growing social inequalities. Originality: This study, which brings together different methods, shows that today's working life is increasingly insecure on the one hand, and on the other hand, it is based on the manipulation of emotions rather than material rewards. It contributes to the visibility of the emotional turn approach in sociology.

Anahtar Kelimeler

: sociology of emotions, emotional labour, work and employment, social media.

İŞİNİ SEV SÖYLEMİNİN GÜNÜMÜZ İŞ YAŞAMINDAKİ DUYGUSAL ETKİLERİ

Öz

Amaç: Bu çalışma, işini sevme söyleminin sosyal medyada ve iş yaşamında kullanımını eleştirel olarak incelemeyi amaçlamaktadır. Yöntem/Tasarım / Metodoloji / Yaklaşım: Çalışma, sosyal medya analizine ve hizmet sektörü çalışanlarıyla yapılan yarı-yapılandırılmış mülakatlara dayanmaktadır. Bulgular: Sonuçlar, samimi duygularla ilişkili söylemlerin büyük ölçüde işçiler tarafından içselleştirildiğini ve işi sevmenin, işlerinden aktif olarak hoşlanmayan çalışanlar için bile bir norm olarak ortaya çıktığını göstermektedir. Çağdaş iş piyasası güvencesizlik, yüksek işgücü devri ve bireysellik ile karakterize edilirken, sosyal yaşamın mahrem yönlerine ilişkin duygular, işyerinde artan eşitsizlikler karşısında işyerinde güç ilişkilerini gizlerken çalışanları daha yüksek üretkenlik için motive etmek amacıyla kullanılmaktadır. Özgünlük: Farklı yöntemleri bir araya getireren bu çalışma günümüzde çalışma yaşamının bir yandan giderek güvencesizleşirken diğer yandan da maddi ödülleri değil duyguların manipülasyonunu temel aldığını göstermekte ve sosyolojideki duygusal dönüş (emotional turn) yaklaşımının görünürlüğüne katkıda bulunmaktadır.

Anahtar Kelimeler

duygu sosyolojisi, duygusal emek, iş ve çalışma, sosyal medya

Kaynakça

• Ahmed, S. (2010). Killing joy: Feminism and the history of happiness. Signs: Journal of Women in Culture and Society, 35(3), 571-594.
• Average Working Hours (2020) retrieved on 01.09.2020 at https://clockify.me/working-hours.
• Bolton, S. C., & Boyd, C. (2003). Trolley dolly or skilled emotion manager? Moving on from Hochschild's Managed Heart. Work, employment and society, 17(2), 289-308.
• Boswell, W. R., & Olson-Buchanan, J. B. (2007). The use of communication technologies after hours: The role of work attitudes and work-life conflict. Journal of Management, 33(4), 592-610.
• Brook, P. (2009). "In critical defence of ‘emotional labour’ refuting Bolton’s critique of Hochschild’s concept." Work, employment and society 23, no. 3, 531-548.
• Brook, P. (2011) "Learning the feeling rules: Exploring Hochschild’s thesis on the alienating experience of emotional labor." In Marxism and Education, pp. 89-116. Palgrave Macmillan, New York.
• Casey, C. (1999). “Come, join our family”: Discipline and integration in corporate organizational culture. Human relations, 52(2), 155-178.
• Chesters, J., & Baxter, J. (2011). Prisoners of love? Job satisfaction in care work. Australian Journal of Social Issues, 46(1), 49-67.
• Çelikel Danışoğlu, A. (2004). Küreselleşmenin gelir eşitsizliği ve yoksulluk üzerindeki etkileri İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi (07) p: 35-59.
• Demirel, Y. (2009). Örgütsel bağlılık ve üretkenlik karşıtı davranışlar arasındaki ilişkiye kavramsal yaklaşım İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi (15) 115-32.
• Diaz, I., Chiaburu, D. S., Zimmerman, R. D., & Boswell, W. R. (2012). Communication technology: Pros and cons of constant connection to work. Journal of Vocational Behavior, 80(2), 500-508.
• Erickson, R. J., and Ritter, C. (2001). Emotional labor, burnout, and inauthenticity: Does gender matter?. Social Psychology Quarterly, pp.146-163.
• Fleming, P. (2015). The mythology of work. University of Chicago Press Economics Books.
• Foster, K. (2013). Generation and discourse in working life stories. The British journal of sociology, 64(2), 195-215.
• Gephart Jr, R. P. (2002). Introduction to the brave new workplace: Organizational behavior in the electronic age. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 23(4), 327-344.
• Graeber, D. (2013) On the Phenomenon of Bullshit Jobs: A work Rant. STRIKE. (August)
• Hochschild, A. R. (1983). The managed heart: Commercialization of human feeling. Univ of California Press.
• Gammarano, R. (2019) The working poor or how a job is no guarantee of decent living conditions (April 2019) retrieved on 01.09.2020 at https://ilostat.ilo.org/the-working-poor-or-how-a-job-is-no-guarantee-of-decent-living-conditions/
• Işıklı, E. (2019). 90 Sonrası “Yaptığın İşi Sev” ideolojisi nasıl norm oldu? (How did the ‘Love your job’ ideology became the norm after the 90s?) Labour History Conference, Turkish History Foundation.
• Lewig KA and Dollard MF (2003) Emotional dissonance, emotional exhaustion and job satisfaction in call centre workers. European Journal of Work and Organizational Psychology 12(4): 366–392.
• Lewis, H., Dwyer, P., Hodkinson, S., & Waite, L. (2015). Hyper-precarious lives: Migrants, work and forced labour in the Global North. Progress in Human Geography, 39(5), 580-600.
• Lutz, C. (1986). Emotion, thought, and estrangement: Emotion as a cultural category. Cultural anthropology, 1(3), pp.287-309.
• Özkan, G. (2013). Çağrı merkezlerinde duygusal emek ve örgütsel iletişim. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 7(4), pp.64-80.
• Pekdemir, I. M., Yeke, S., & Yaşlıoğlu, M. (2018) An Investigation of Attitudes of Employees From Different Age Groups (Generations) Towards Fun At Work, Experienced Fun At Workplace, Job Satisfaction, and Turnover Intention. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 18(4), 213-230.
• Sennett, R. (1998). The corrosion of character: The personal consequences of work in the new capitalism. WW Norton & Company.
• Twenge, J. M. (2010). A review of the empirical evidence on generational differences in work attitudes. Journal of Business and Psychology, 25(2), 201-210.
• Weeks, K. (2017). Down with love: Feminist critique and the new ideologies of work. Women's Studies Quarterly, 45(3/4), 37-58.
• Yetim, B., & Erigüç, G. (2019). Sağlık Çalışanlarında Duygusal Emek ile İlgili Yapılan Çalışmalara Yönelik Bir İnceleme. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 19(2), 225-240.
• Big Think (2015) Slavoy Zizek: Political Correctness is a More Dangerous Form of Totalitarianism. Retrieved on 29.08.2020 at https://www.youtube.com/watch?v=5dNbWGaaxWM