ENTELEKTÜEL SERMAYE VE KURUMSAL İTİBARIN ÖRGÜTSEL PERFORMANS İLİŞKİSİNDE BİLGİ YÖNETİMİNİN ROLÜ

Türkan Özgül; Yahya Fidan

doi:10.46928/iticusbe.1052334

Araştırma Makalesi

THE MEDIATION ROLE OF INFORMATION MANAGEMENT IN THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL, CORPORATE REPUTATION AND CORPORATE PERFORMANCE IN THE HEALTH SECTOR

Yıl 2022, Cilt: 21 Sayı: 43, 231 - 252, 15.06.2022

Türkan Özgül Yahya Fidan

https://doi.org/10.46928/iticusbe.1052334

Öz

ABSTRACT
Health services are provided by various institutions and organizations, including private, non-profit private and public, in many countries of the world. These healthcare businesses with different ownership follow their own policies and strategies to gain competitive advantage. The most important criterion to provide competitive advantage in today's businesses is to differentiate from competitors. In recent years, businesses have been investing in intellectual capital and knowledge management in order to reveal this differentiation.
Purpose: In this study, it is aimed to reveal the mediating role of knowledge management in the relationship between intellectual capital, corporate reputation, and corporate performance.
Method: Questionnaire method was used to collect data in the study. A survey was conducted with the managers of health enterprises operating in Istanbul. Factor analysis and reliability tests were applied to control and understand the accuracy of the survey results, and structural equation modeling was used for mediating effect analysis. In this context, "the mediating role of knowledge management" was analyzed with mediator effect analysis.
Findings: According to the analyzes, it was concluded that while intellectual capital has a positive and significant effect on corporate reputation, knowledge management does not have a significant effect. As a result of the analyzes made for the mediation effect of knowledge management, it has been determined that knowledge management has a mediating role between intellectual capital and corporate performance.
Originality: Recently, the importance of information in businesses is increasing day by day and the management of information is gaining importance. Determining the value of knowledge in businesses and determining its role between intellectual capital and institutionalization will be decisive in competition.
Keywords; Intellectual Capital, Corporate Reputation, Corporate Performance, Knowledge Management, Health Sector.
JEL Classification: M1, M12, C12

Anahtar Kelimeler

Intellectual Capital, Corporate Reputation, Corporate Performance, Knowledge Management, Health Sector

Kaynakça

Abdullah, D.F., & Sofian, S. (2012). The relationship between intellectual capital and corporate performance. Procedia-Social and Behavioral Sciences, 40, 537-541. https://doi.org/10.1016/j.sbspro.2012.03.227
Andriessen, D. (2004). IC valuation and measurement: classifying the state of the art. Journal of Intellectual Capital, 5(2), 230-242. https://doi.org/10.1108/14691930410533669
Arslan, M. (2010). Bulanık TOPSIS Metodu ile Türk Şeker Fabrikaları’nın performansının değerlendirilmesi. (Yayınlanmamış Yüksek Lisans Tezi). Selçuk Üniversitesi / Fen Bilimleri Enstitüsü, Konya.
Atlı, D. (2014). Bilgi çağında işletmeler açısından bilgi yönetimi ve stratejik önemi. Akademik Bilişim Dergisi, 14, 5-7. 22 Mayıs 2021 tarihinde https://ab.org.tr/ab14/sunum/286.pdf adresinden alındı.
Bassi, L. J., & Van Buren, M. E. (1999). Valuing investments in intellectual capital. International Journal of Technology Management, 18 (5/6/7/8), 414-433. https://doi.org/10.1504/IJTM.1999.002779
Berzkalne, I., & Zelgalve, E. (2014). Intellectual capital and company value. Procedia-Social and Behavioral Sciences, 110, 887-896. https://doi.org/10.1016/j.sbspro.2013.12.934
Black, E. L., Carnes, T. A., & Richardson, V. J. (2000). The market valuation of corporate reputation. Corporate Reputation Review, 3(1), 31-42. https://doi.org/10.1057/palgrave.crr.1540097
Bontis, N. (1998). Intellectual capital: an exploratory study that develops measures and models. Management Decision, 36(2), 63–76. https://doi.org/10.1108/00251749810204142
Burke, R. J., & Nelson, D. L. (1997). Downsizing and restructuring: lessons from the firing line for revitalizing organizations. Leadership & Organization Development Journal, 18(7), 325-334. https://doi.org/10.1108/01437739710190639
Chen, M., Cheng, S., & Hwang, Y. (2005). An empirical investigation of the relationship between intellectual capital, firms market value and financial performance. Journal of Intellectual Capital, 6(2), 159-176. https://doi.org/10.1108/14691930510592771
Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109. https://doi.org/10.1111/j.1468-2370.2005.00109.x
Cravens, K., Oliver, E. G., & Rammamoorti, S. (2003). The reputation index: Measuring and managing corporate reputation. European Management Journal, 21(2), 201-212. https://doi.org/10.1016/S0263-2373(03)00015-X
Çınaroğlu, S., & Şahin, B. (2012). Kurumsal itibar ve imajın hastanelerin performansı ile ilişkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 30(2), 27-55. 10 Temmuz 2021 tarihinde https://dergipark.org.tr/en/download/article-file/88737 adresinden alındı.
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Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource based theories. Journal of Management, 26(6), 1091-1112. https://doi.org/10.1177/014920630002600602
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ENTELEKTÜEL SERMAYE VE KURUMSAL İTİBARIN ÖRGÜTSEL PERFORMANS İLİŞKİSİNDE BİLGİ YÖNETİMİNİN ROLÜ

Yıl 2022, Cilt: 21 Sayı: 43, 231 - 252, 15.06.2022

Türkan Özgül Yahya Fidan

https://doi.org/10.46928/iticusbe.1052334

Öz

ÖZET
Sağlık hizmetleri dünyanın birçok ülkesinde özel, kâr amacı gütmeyen özel ve kamu olmak üzere çeşitli kurum ve kuruluşlar tarafından sunulmaktadır. Farklı mülkiyete sahip bu sağlık işletmeleri rekabet üstünlüğü elde etmek için kendilerine özgü politika ve stratejiler izlemektedir. Günümüz işletmelerinde rekabet üstünlüğü sağlamak için en önemli kriter rakiplerden farklılaşmaktır. Son yıllarda işletmeler bu farklılaşmayı ortaya koyabilmek için entelektüel sermaye ve bilgi yönetimine yatırım yapmaktadır.
Amaç: Bu çalışmada entelektüel sermaye, kurumsal itibar ve kurumsal performans arasındaki ilişkide bilgi yönetiminin aracılık rolünün ortaya konulması amaçlanmıştır.
Yöntem: Araştırmada veri toplamak için anket yöntemi kullanılmıştır. İstanbul’da faaliyet gösteren sağlık işletmelerinin yöneticileriile anket gerçekleştirilmiştir. Anket sonuçlarının doğruluğunu kontrol etmek ve anlamak için faktör analizi ve güvenilirlik testleri uygulanmış, aracı etki analizi için yapısal eşitlik modellemesinden yararlanılmıştır. Bu kapsamda aracı etki analizi ile "bilgi yönetiminin aracı rolü" analiz edilmiştir.
Bulgular: Yapılan analizlere göre entelektüel sermaye, kurumsal itibar üzerinde pozitif yönlü ve anlamlı bir etkiye sahip iken bilgi yönetiminin anlamlı bir etkiye sahip olmadığı sonucuna ulaşılmıştır. Bilgi yönetiminin aracılık etkisi için yapılan analizlerin sonucunda bilgi yönetiminin entelektüel sermaye ile kurumsal performans arasında aracılık rolü olduğu tespit edilmiştir.
Özgünlük: Son zamanlarda işletmelerde bilginin önemi her geçen gün artmakta ve bilginin yönetimi önem kazanmaktadır. Bilginin işletmelerdeki değerinin belirlenmesi, entelektüel sermaye ile kurumsallaşma arasındaki rolünün tespiti, rekabette belirleyici olacaktır.
Anahtar Kelimeler: Entelektüel Sermaye, Kurumsal İtibar, Kurumsal Performans, Bilgi Yönetimi, Sağlık Sektörü
JEL Sınıflandırılması: M1, M12, C12

Anahtar Kelimeler

Entelektüel sermaye, Kurumsal İtibar, Kurumsal Performans, Bilgi Yönetimi, Sağlık Sektörü

Kaynakça

Abdullah, D.F., & Sofian, S. (2012). The relationship between intellectual capital and corporate performance. Procedia-Social and Behavioral Sciences, 40, 537-541. https://doi.org/10.1016/j.sbspro.2012.03.227
Andriessen, D. (2004). IC valuation and measurement: classifying the state of the art. Journal of Intellectual Capital, 5(2), 230-242. https://doi.org/10.1108/14691930410533669
Arslan, M. (2010). Bulanık TOPSIS Metodu ile Türk Şeker Fabrikaları’nın performansının değerlendirilmesi. (Yayınlanmamış Yüksek Lisans Tezi). Selçuk Üniversitesi / Fen Bilimleri Enstitüsü, Konya.
Atlı, D. (2014). Bilgi çağında işletmeler açısından bilgi yönetimi ve stratejik önemi. Akademik Bilişim Dergisi, 14, 5-7. 22 Mayıs 2021 tarihinde https://ab.org.tr/ab14/sunum/286.pdf adresinden alındı.
Bassi, L. J., & Van Buren, M. E. (1999). Valuing investments in intellectual capital. International Journal of Technology Management, 18 (5/6/7/8), 414-433. https://doi.org/10.1504/IJTM.1999.002779
Berzkalne, I., & Zelgalve, E. (2014). Intellectual capital and company value. Procedia-Social and Behavioral Sciences, 110, 887-896. https://doi.org/10.1016/j.sbspro.2013.12.934
Black, E. L., Carnes, T. A., & Richardson, V. J. (2000). The market valuation of corporate reputation. Corporate Reputation Review, 3(1), 31-42. https://doi.org/10.1057/palgrave.crr.1540097
Bontis, N. (1998). Intellectual capital: an exploratory study that develops measures and models. Management Decision, 36(2), 63–76. https://doi.org/10.1108/00251749810204142
Burke, R. J., & Nelson, D. L. (1997). Downsizing and restructuring: lessons from the firing line for revitalizing organizations. Leadership & Organization Development Journal, 18(7), 325-334. https://doi.org/10.1108/01437739710190639
Chen, M., Cheng, S., & Hwang, Y. (2005). An empirical investigation of the relationship between intellectual capital, firms market value and financial performance. Journal of Intellectual Capital, 6(2), 159-176. https://doi.org/10.1108/14691930510592771
Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109. https://doi.org/10.1111/j.1468-2370.2005.00109.x
Cravens, K., Oliver, E. G., & Rammamoorti, S. (2003). The reputation index: Measuring and managing corporate reputation. European Management Journal, 21(2), 201-212. https://doi.org/10.1016/S0263-2373(03)00015-X
Çınaroğlu, S., & Şahin, B. (2012). Kurumsal itibar ve imajın hastanelerin performansı ile ilişkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 30(2), 27-55. 10 Temmuz 2021 tarihinde https://dergipark.org.tr/en/download/article-file/88737 adresinden alındı.
Dalkir, K., & Liebowitz, J. (2011). Knowledge management in theory and practice. Newyork: MIT. 20 Ağustos 2021 tarihinde https://www.jstor.org/stable/j.ctt5hhhx9 adresinden alındı.
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource based theories. Journal of Management, 26(6), 1091-1112. https://doi.org/10.1177/014920630002600602
Demirkol, İ. (2007). Entelektüel sermayenin firma değerine etkisi ve İMKB' de sektörel uygulamalar. İstanbul: Sermaye Piyasası Kurulu.
Drucker, P. F. (1993). Kapitalist ötesi toplum. (B. Çorakçı, Çev.). İstanbul: İnkılap.
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Toplam 69 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Bölüm	Araştırma Makalesi
Yazarlar	Türkan Özgül 0000-0002-6189-6440 Yahya Fidan 0000-0002-5012-3629
Yayımlanma Tarihi	15 Haziran 2022
Gönderilme Tarihi	7 Ocak 2022
Kabul Tarihi	5 Mayıs 2022
Yayımlandığı Sayı	Yıl 2022 Cilt: 21 Sayı: 43

Kaynak Göster

APA	Özgül, T., & Fidan, Y. (2022). ENTELEKTÜEL SERMAYE VE KURUMSAL İTİBARIN ÖRGÜTSEL PERFORMANS İLİŞKİSİNDE BİLGİ YÖNETİMİNİN ROLÜ. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 21(43), 231-252. https://doi.org/10.46928/iticusbe.1052334

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