Yıl 2007,
Cilt: 4 Sayı: 2, 103 - 118, 23.03.2012
Öz
Televizyon reklamları ve basılı reklamlar kimliklerin, değerlerin,
anlamların ve dünya görüşlerinin üretildiği ve uzlaşıldığı ideolojik
çalışmalardır. Reklam metinleri yabancı dil olarak İngilizce öğrenimi ve
Öğretiminde temel dil becerilerini geliştirmek amacıyla sıklıkla kullanılan
yardımcı metinlerdir. Ayrıca, reklam metinleri eleştirel düşünme
becerilerinin kazandırılmasına yönelik kullanılabilecek, çoğunlukla göz ardı
edilen gücü! özelliklere sahiptirler. Bu amaç doğrultusunda, bu çalışmada
öncelikle bir eleştirel reklam yorumlama modeli üzerinde çalışılmış ve bu
model çerçevesinde televizyon reklamlarını eleştirel bir bakış açısıyla
çözümlemeye yönelik örnek bir görev döngüsü hazırlanmıştır.
Anahtar Kelimeler
Kaynakça
- Block, D., and D. Cameron. 2002. Introduction, in Globalization and Language Teaching, ed. D. Block and D. Cameron. London: Routledge.
- Cook, G. 2001. The Discourse of Advertising. Routledge.
- Corbett, J. 2003. An Intercultural Approach to English Language Teaching. Clevedon: Multilingual Matters Ltd.
- Fairclough, N., 1989. Language and Power. Essex: Longman ----------, ed, 1992. Critical Language Awareness. London: Longman. ----------, 1995. Critical discourse analysis: the critical study of language. London: Longman.
- Freire, P. 1993. Pedagogy of the Oppressed. New York: Continuum.
- Gerbner, G. 1985. Mass Media Discourse: Message System Analysis as a Component of Cultural Indicators. In Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication, ed. T. A. van Dijk, 13-25. Berlin, New York: de Gruyter.
- Mesthrie, R., J. Swan, A. Deumert, and W.L. Leap. 2000. Introducing Sociolinguistics. Philadelphia: John Benjamins Pub.
- Norton, B., and K. Toohey, eds. 2004. Critical Pedagogies and Language Learning. Cambridge: Cambridge University Press.
- Pennycook, A. 1994. The Cultural Politics of English as an International Language. London: Longman. -----------, 1995- English in the World / The World in English. In Power and Inequality in Language Education, ed. J. W. Toliefson, 33-58. Cambridge: Cambridge University Press. -----------, 2001. Critical Applied Linguistics: A Critical Introduction. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
- Phillipson, R. 1992. Linguistic Imperialism. Oxford: Oxford University Press.
- Ramanathan, V. 2002. The Politics of TESOL Education: Writing, Knowledge, Critical Pedagogy. New York: Routledge Palmer.
- Rotzoll, K.B. 1985. Advertisements. In Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication, ed. T. A. van Dijk, 94-105. Berlin, New York: de Gruyter.
- Toliefson, J.W., ed. 1995. Power and Inequality in Language Education. Cambridge:-Cambridge-University-Press, —
- Wallace, C. 2003. Critical Reading in Language Education. New York: Palgrave Macmillan.
- Wink, J. 2005. Critical Pedagogy: Notes from the Real World. Boston: Pearson Education, Inc.
Yıl 2007,
Cilt: 4 Sayı: 2, 103 - 118, 23.03.2012
Öz
Kaynakça
- Block, D., and D. Cameron. 2002. Introduction, in Globalization and Language Teaching, ed. D. Block and D. Cameron. London: Routledge.
- Cook, G. 2001. The Discourse of Advertising. Routledge.
- Corbett, J. 2003. An Intercultural Approach to English Language Teaching. Clevedon: Multilingual Matters Ltd.
- Fairclough, N., 1989. Language and Power. Essex: Longman ----------, ed, 1992. Critical Language Awareness. London: Longman. ----------, 1995. Critical discourse analysis: the critical study of language. London: Longman.
- Freire, P. 1993. Pedagogy of the Oppressed. New York: Continuum.
- Gerbner, G. 1985. Mass Media Discourse: Message System Analysis as a Component of Cultural Indicators. In Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication, ed. T. A. van Dijk, 13-25. Berlin, New York: de Gruyter.
- Mesthrie, R., J. Swan, A. Deumert, and W.L. Leap. 2000. Introducing Sociolinguistics. Philadelphia: John Benjamins Pub.
- Norton, B., and K. Toohey, eds. 2004. Critical Pedagogies and Language Learning. Cambridge: Cambridge University Press.
- Pennycook, A. 1994. The Cultural Politics of English as an International Language. London: Longman. -----------, 1995- English in the World / The World in English. In Power and Inequality in Language Education, ed. J. W. Toliefson, 33-58. Cambridge: Cambridge University Press. -----------, 2001. Critical Applied Linguistics: A Critical Introduction. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
- Phillipson, R. 1992. Linguistic Imperialism. Oxford: Oxford University Press.
- Ramanathan, V. 2002. The Politics of TESOL Education: Writing, Knowledge, Critical Pedagogy. New York: Routledge Palmer.
- Rotzoll, K.B. 1985. Advertisements. In Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication, ed. T. A. van Dijk, 94-105. Berlin, New York: de Gruyter.
- Toliefson, J.W., ed. 1995. Power and Inequality in Language Education. Cambridge:-Cambridge-University-Press, —
- Wallace, C. 2003. Critical Reading in Language Education. New York: Palgrave Macmillan.
- Wink, J. 2005. Critical Pedagogy: Notes from the Real World. Boston: Pearson Education, Inc.
Yıl 2007,
Cilt: 4 Sayı: 2, 103 - 118, 23.03.2012
Öz
Kaynakça
- Block, D., and D. Cameron. 2002. Introduction, in Globalization and Language Teaching, ed. D. Block and D. Cameron. London: Routledge.
- Cook, G. 2001. The Discourse of Advertising. Routledge.
- Corbett, J. 2003. An Intercultural Approach to English Language Teaching. Clevedon: Multilingual Matters Ltd.
- Fairclough, N., 1989. Language and Power. Essex: Longman ----------, ed, 1992. Critical Language Awareness. London: Longman. ----------, 1995. Critical discourse analysis: the critical study of language. London: Longman.
- Freire, P. 1993. Pedagogy of the Oppressed. New York: Continuum.
- Gerbner, G. 1985. Mass Media Discourse: Message System Analysis as a Component of Cultural Indicators. In Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication, ed. T. A. van Dijk, 13-25. Berlin, New York: de Gruyter.
- Mesthrie, R., J. Swan, A. Deumert, and W.L. Leap. 2000. Introducing Sociolinguistics. Philadelphia: John Benjamins Pub.
- Norton, B., and K. Toohey, eds. 2004. Critical Pedagogies and Language Learning. Cambridge: Cambridge University Press.
- Pennycook, A. 1994. The Cultural Politics of English as an International Language. London: Longman. -----------, 1995- English in the World / The World in English. In Power and Inequality in Language Education, ed. J. W. Toliefson, 33-58. Cambridge: Cambridge University Press. -----------, 2001. Critical Applied Linguistics: A Critical Introduction. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
- Phillipson, R. 1992. Linguistic Imperialism. Oxford: Oxford University Press.
- Ramanathan, V. 2002. The Politics of TESOL Education: Writing, Knowledge, Critical Pedagogy. New York: Routledge Palmer.
- Rotzoll, K.B. 1985. Advertisements. In Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication, ed. T. A. van Dijk, 94-105. Berlin, New York: de Gruyter.
- Toliefson, J.W., ed. 1995. Power and Inequality in Language Education. Cambridge:-Cambridge-University-Press, —
- Wallace, C. 2003. Critical Reading in Language Education. New York: Palgrave Macmillan.
- Wink, J. 2005. Critical Pedagogy: Notes from the Real World. Boston: Pearson Education, Inc.
Toplam 15 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 23 Mart 2012 |
| Yayımlandığı Sayı | Yıl 2007 Cilt: 4 Sayı: 2 |