KURUMSAL SOSYAL SORUMLULUK KAVRAMI VE GELİŞMEKTE OLAN ÜLKELERDE KONUYA BAKIŞ

Öz

Isletmelerin, sorumluluk alanlarini belirlerken, giderek karmasiklasan isletme agindaki tüm paydas gruplarinin görüslerini ve beklentilerini dikkate alarak faaliyetlerini gelistirmeleri önem tasimaktadir. Bu dogrultuda cevaplanmasi gereken sorulardan biri, firmalarin mi toplumun ve bireyin ihtiyaçlarini karsilamak için var oldugu, yoksa birey ve toplumun mu firmalarin devamliligi için var oldugu sorusudur. Bu çerçevede gelisen Kurumsal Sosyal Sorumluluk (KSS) uygulamalari, özellikle, pazar dinamikleri bakimindan önemli bir potansiyel içeren ama ayni ölçüde kirilgan bir yapida olan, gelismekte olan ülkeler baglaminda dikkat çekmektedir. Bu düsünceyi esas alarak gerçeklestirilen çalismada, öncelikle, KSS’nin kavramsal çerçevesi, kapsami ve önemi tartisilacak, ardindan; “Kurumsallasma Teorisi”, “Paydas Yaklasimi” ve “Stratejik Yaklasim”in KSS anlayisi için olusturdugu teorik temeller açiklanacak ve son olarak, konunun gelismekte olan ülkelerde nasil ele alindigina deginilecektir.

Anahtar Kelimeler

• Kurumsal Sosyal Sorumluluk, Gelişmekte Olan Ülkeler, Paydaş Yaklaşımı, Kurumsallaşma Teorisi

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