İNTERNET BANKACILIĞINDA MÜŞTERİ TERCİHLERİ ÜZERİNE BİR ARAŞTIRMA

Öz

Bu çalisma, internet bankaciliginda tüketici tercihlerini analiz etmeyi, internet bankaciligi islem ve sürec iyle ilgili tüketici tutumlarini etkileyen faktörleri ortaya koymayi ve bu faktörlerin kaynaklari kadar tüketic i tutumunu etkileyen tüketic i kisilik özelliklerini de tanimlamayi amaçlamaktadir. Analiz sonuçlari, bu faktörlerin öneminin tüketic i kisilik özelliklerine göre degistigini ifade etmektedir.

Anahtar Kelimeler

• İnternet Bankacılığı, Tüketici Tercihleri

Kaynakça

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