Yumuşak Güç ve Kamu Diplomasisi: Kavramsal Bir Değerlendirme

Yıl 2018, Cilt: 27 Sayı: 2, 133 - 148, 30.10.2018

Kıvanç Ulusoy

Öz

Bu makale uluslararası siyasetin iki yeni kavramını -yumuşak güç ve kamu diplomasisi- eleştirel bir bakış açısıyla ele

almaktadır. Bu iki kavramın uluslararası ilişkiler kuramı ve pratiklerinde yükselişini dünya siyasetinde geçtiğimiz yıllarda

iletişim araçlarının yayılması, teknolojinin yaygın kullanımı ve dış politika alanında artan kamusal katılım talepleriyle gündeme

gelen köklü değişimler bağlamına oturtmaktadır. Makale, devletlerin geleneksel askeri ve iktisadi kapasite çerçevesinde

tanımlanan sert güçten farklı olarak çeşitli yumuşak güç kaynak ve araçlarını seferber etmek zorunda kaldıklarını iddia

etmektedir. Devletler sınırlarının içinde ve ötesinde karşı karşıya kaldıkları kamuoyu baskısı sonucunda müzakereci egzersizle

kamu diplomasisi ulusal çıkarlarını savunmaya ve dış politikalarının doğru algılanmasını sağlamaya çalışmaktadırlar.

Soft Power and Public Diplomacy: A Conceptual Assessment

Öz

This paper is a critical assessment of two novel concepts on international politics: soft power and public diplomacy. It

claims that the rise of both concepts in the current international relations theory and practice could be contextualized in

the radical changes taking place in world politics over the recent past decades mainly due to expanding communications

technology and stronger quest for public participation in foreign policy-making. The article argues that the states are

required to mobilized a variety of resources and instruments of power-soft power- different from the traditional military

and economic capacity-hard power. They are also required, under the public pressure both within and beyond their

boundaries, to engage in a deliberative exercise -public diplomacy- to defend their national interest and work to create a

true perception of their foreign policies.

Anahtar Kelimeler

Public diplomacy, Soft power, Media, Legitimacy, National interest

Kaynakça

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