İNTERNET BANKACILIĞINDA MÜŞTERİ TERCİHLERİ ÜZERİNE BİR ARAŞTIRMA

Yıl 2005, Sayı: 33, 29 - 44, 22.12.2011

Hüseyin Sabri Kurtuldu Melis Karataş

Öz

Bu çalisma, internet bankaciliginda tüketici tercihlerini analiz etmeyi, internet bankaciligi
islem ve sürec iyle ilgili tüketici tutumlarini etkileyen faktörleri ortaya koymayi ve bu
faktörlerin kaynaklari kadar tüketic i tutumunu etkileyen tüketic i kisilik özelliklerini de
tanimlamayi amaçlamaktadir. Analiz sonuçlari, bu faktörlerin öneminin tüketic i kisilik
özelliklerine göre degistigini ifade etmektedir.

Anahtar Kelimeler

İnternet Bankacılığı, Tüketici Tercihleri

Kaynakça

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