Shyness is becoming universal day by day, and it appears in different forms in every culture, though not in the same level. Naturally, the impact of the shyness factor on the consumer purchasing decision may also vary from a culture to another. In this study, it is aimed to evaluate the tendency of Kyrgyz consumers to shop via the Internet according to their shyness status. The Shy Consumer Scale developed by Aydin (2017) is adapted to Kyrgyz in the scope of this research. Marketing managers are expected to take steps such as psychographic segmentation, determination of target group, positioning, design of web page, and marketing mix differentiation with the obtained findings. This research is a preliminary study. As a result, contrary to expectations, it was found that consumers with low shyness levels were more likely to shop online than those with a high level of shyness.