Metaverse ve Turizm: Kavramsal Bir Yaklaşım

Öz

Metaverse, fiziksel dünyamızın sanal evrendeki yansıması olarak tanımlanmaktadır. Sanal gerçeklik (VR), artırılmış gerçeklik (AR) ve karma gerçeklik (MR) gibi teknolojilerin kullanımı ile oluşturulacak bu sanal evrende insan duyularının taklit edilmesi mümkün kılınmaktadır. Bu sayede işletme ve müşterilere yeni tüketim tür ve kültürleri çıkacaktır. Dolayısıyla bu çalışmada Metaverse’in ne olduğu, nasıl oluştuğu gibi bilgilerin yanı sıra Metaverse için kullanılan sanal gerçeklik (VR), artırılmış gerçeklik (AR) ve karma gerçeklik (MR) gibi teknolojiler üzerinde durulmuştur. Ayrıca Metaverse ile oluşturulması planlanan sanal dünyanın turizm sektörü üzerine potansiyel etkileri tartışılmaktadır. Turizm kavramını merkeze alarak Metaverse ve kullanılan teknolojiler hakkında kavramsal olarak değerlendirmeler sunulmaktadır.

Anahtar Kelimeler

• Metaverse
• Turizm
• Artırılmış Gerçeklik
• Sanal Gerçeklik
• Karma Gerçeklik

Metaverse and Tourism: A Conceptual Approach

Öz

Metaverse is defined as the reflection of our physical world in the virtual universe. In this virtual universe, which will be created by the use of technologies such as virtual reality (VR), augmented reality (AR) and mixed reality (MR), it is possible to imitate human senses. In this way, new consumer types and cultures will emerge for businesses and customers. Therefore, in this study, besides information such as what Metaverse is and how it is formed, technologies such as virtual reality (VR), augmented reality (AR) and mixed reality (MR) used for Metaverse are emphasized. In addition, the potential effects of the virtual world planned to be created with Metaverse on the tourism sector are discussed. By putting the concept of tourism in the center, conceptual evaluations and the technologies used are presented about Metaverse.

Anahtar Kelimeler

• Metaverse
• Tourism
• Augmented Reality
• Virtual Reality
• Mixed Reality

Kaynakça

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