University Libraries and Social Media Policies

Öz

Nowadays changing technology and changing user profile have impelled libraries to resort to different methods in order to communicate with the people they serve. The libraries which are the meeting place of people who investigate, question, want to have a good time, and who want to socialize need a good promotion regardless of types. Libraries use second-generation internet services to take constructive and developer steps in the field of services marketing, presenting and public relations. University libraries use social media effectively today that social media is an integral part of human life, mobile technology facilitates the operations. Social media has strengthened communication and cooperation of persons and libraries with each other, and has increased the expectations and requirements of each other. Therefore, university libraries have begun to create their own social media policy. In this study, when the university libraries use social media effectively, policies and objectives needed to be established are focused on.

Anahtar Kelimeler

• Social media, Social media tools, Social media policy, University libraries, Public relations.

Kaynakça

1. Akyazı, E. and Tutgun Ünal, A. (2013) ‘İletişim Fakültesi Öğrencilerinin Amaç, Benimseme, Yalnızlık Düzeyi İlişkisi Bağlamında Sosyal Ağları Kullanımı’, Global Media Journal TR, 3(6): 1-24.
2. Benn, J. and McLoughlin, D. (2013) ‘Facing Our Future: Social Media Takeover, Coexistence or Resistance? The Integration of Social Media and Reference Services’. Available at: http://library.ifla.org/129/1/152-benn-en.pdf [Accessed 11 February 2014].
3. Best Practices in Social Media for Academic Libraries. Available at:: http://commons.gc.cuny.edu/wiki/index.php/Best_Practices_in_Social_Media_for_Academic_Libraries [Accessed 29 January 2014].
4. Biçen Aras, B. and Çolaklar, H. (2013) ‘Üniversite Kütüphanelerinde Twitter’ın Sosyal Medya Aracı Olarak Kullanımı’, Proc. of ÜNAK 2013: Bilgi Sistemleri, Platformlar, Mimariler ve Teknolojiler, İstanbul.
5. Buono, M. P. and Kordeliski., A. (2013) ‘Connect, create, collaborate how and why social media is good for your library and why you should join the fun’, Young Adult Library Services, 11(2): 30-31.
6. Burkhardt, A. (2010) ‘Social media: a guide for college and university libraries’, College & Research Libraries News, 71(1): 10–24.
7. Chu, S. K-W. and Du, H. S. (2013) ‘Social networking tools for academic libraries’, Journal of Librarianship and Information Science, 45(1): 64-75.
8. Cohen-Almagor, R. (2011) ‘Internet history’, International Journal of Technoethics, 2(2): 45-64.

9. Daily Mail (2014) Available at: http://www.dailymail.co.uk/sciencetech/article-2381188/Revealed-happens-just-ONE-minute-internet-216-000-photos-posted-278-000-Tweets-1-8m-Facebook-likes.html [Accessed 27 January 2014].
10. Eryılmaz, H. (2014) ‘Halkla ilişkiler nedir?’ Available at: http://halklailiskiler.nedir.com/#ixzz2QHcaquob [Accessed 24 January 2014].
11. Kaplan, A. M. and Haenlein, M. (2010) ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, 53(1): 59–68.
12. Kemrajh, M. (2013) ‘Social media and academic libraries – is this a good fit?’. Available at: http://libwebteam.blogspot.com.tr/2013/08/social-media-and-academic-libraries-is.html [Accessed 10 February 2014].
13. Manolescu, D. (2011) ‘Web 3.0. and privacy’. Available at: http://ecrimeexpertblog.wordpress.com/2011/10/03/web-3-0-and-privacy/ [Accessed 01 February 2014].
14. Mathews, B. (2011) ‘Why Does My Library Use Social Media’. Available at: http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/07/06/why-does-my-library-use-social-media/[Accessed 30 January 2014].
15. Mengi, Z. (2013) ‘Z kuşağı geliyor’. Available at: http://www.zeynepmengi.com/2012/06/z-kusagi-geliyor/ [Accessed 11 February 2014].
16. Middle East Technical University Library (METU). ‘Social Media’. Available at: http://lib.metu.edu.tr/more- [Accessed 14 April 2014].
17. Moravec, J. (2008) “Toward Society 3.0: New futures for human capital development”. Available at: http://www.slideshare.net/moravec/society-3-0-presentation [Accessed 20 January 2014].
18. Naisbitt, J. (1982) Megatrends. New York: Warner Books. Rouse, M. (2011) “Social Media Policy”. Available at: http://searchcompliance.techtarget.com/definition/social-media-policy [Accessed 09 February 2014].
19. RSS. Available at: http://tr.wikipedia.org/wiki/RSS [Accessed 01 February 2014].
20. Sağsan, M. (2001) “Gelişmişliğin Vazgeçilmez Unsuru: Ulusal Bilgi Politikası”. Stratejik Analiz, 15. Available at: http://www.baskent.edu.tr/~msagsan/downloads/UBP.pdf [Accessed 10 February 2014].
21. Schroer, W. J. (2004) “Generations X,Y, Z and the Others - Cont'd”. Available at: http://www.socialmarketing.org/newsletter/features/generation3.htm [Accessed 11 February 2014].
22. Sosyal Medya. Available at: http://tr.wikipedia.org/wiki/Sosyal_medya [Accessed 29 January 2014].
23. Stoeckel, S. and Sinkinson, C. (2013) ‘Tips and Trends. Instruction, (Summer)’. Available at: http://www.ala.org/acrl/sites/ala.org.acrl/files/content/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/tipsandtrends/2013summer.pdf [Accessed 22 January 2014].
24. Tanenbaum, A. S. (2002) Computer Networks. Boston: Prentice Hall.
25. Tezgüler, S. (2013) ‘Sosyal medya nedir?’. Available at: http://sosyalmedya-tr.com/sosyalmedya/sosyal-medya-nedir.html [Accessed 22 January 2014].
26. Tutgun Ünal, A. (2013) ‘Nesiller ayrılıyor: X, Y ve Z nesilleri’. Available at: http://www.acikbilim.com/2013/09/dosyalar/nesiller-ayriliyor-x-y-ve-z-nesilleri.html [Accessed 11 February 2014]. Turner,
27. J. (2010) ‘Top 52 Social Media Platforms Every Marketer Should Know’. Available at: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/ [Accessed 09 February 2014]. University of
28. Baltimore Langsdale Library. “Langsdale Library Social Media Policy” Available at: http://langsdale.ubalt.edu/uploads/documents/langsdale-library-social-media-policy.pdf [Accessed 20 January 2014].
29. University of Chigaco Library. “Library Social Media Policy Comments”. Available at: http://www.lib.uchicago.edu/e/about/socialmediacomments.html [Accessed 11 February 2014].
30. University of Utah Spencer S. Eccles Health Sciences Library (EHSL). “Soscial Media Policiy”. Available at: http://library.med.utah.edu/lib/EHSL_SocialMediaPolicy.pdf [Accessed 11 February 2014].
31. Web 2.0. Available at: http://tr.wikipedia.org/wiki/Web_2.0 [Accessed 27 January 2014].
32. What Happens In An Internet Minute? Available at: http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html [Accessed 27 January 2014].
33. Yenikurtuluş, H. (2003) ‘Üniversite Kütüphanelerinde Halkla İlişkiler Uygulaması ve Bir Örnek: İstanbul Bilgi Üniversitesi Kütüphane ve Elektronik Kaynaklar Merkezi’, Proc. of ÜNAK 2003. Available at: http://kaynak.unak.org.tr/bildiri/unak03/u03-32.pdf [Accesed 09 February 2014].
34. Z Kuşağı Sessiz ve Derinden Geliyor. Available at: http://dengepdm.com/z-kusagi-sessiz-ve-derinden-geliyor/ [Accessed 20 January 2014].