Use of Artificial Intelligence in Social Media: Application Areas and Social Impacts

Yıl 2025, Cilt: 5 Sayı: 2, 516 - 528, 30.09.2025

Eda Evlioğlu Gezer

https://doi.org/10.59534/jcss.1754165

Öz

Artificial Intelligence (AI) technologies are undoubtedly considered one of the most significant developments of the 21st century and are considered a branch of computer science that studies the ability and potential to mimic human intelligence. AI applications are capable of performing tasks that exceed human capabilities, making them quite challenging. In recent years, various social media platforms, particularly Facebook, Twitter, Instagram, Pinterest, and YouTube, have utilized AI technologies to perform a wide variety of tasks, including content moderation, recommendation systems and personalization algorithms, user behavior analysis and predictive analysis, and synthetic media generation. Consequently, AI applications have become a fundamental component of social media platforms. This article aims to reveal the types of tasks AI technologies are used to perform on social media platforms and the potential impacts AI-enabled social media has on users and broader social systems.

Anahtar Kelimeler

Social Media , Artificial Intelligence , Use of AI in Social Media , Personalization Algorithms , User Behavior Analysis

Proje Numarası

N/A

Sosyal Medyada Yapay Zekâ Kullanımı: Uygulama Alanları ve Sosyal Etkileri

Öz

Yapay Zekâ (YZ) teknolojileri şüphesiz 21. yüzyılın en önemli gelişmelerinden birisi olarak kabul edilmektedir ve insan zekasını taklit etme yeteneği ve potansiyeli üzerine çalışmalar yapan bilgisayar biliminin bir dalı olarak görülmektedir. YZ uygulamaları insan kapasitesini aşan görevleri yerine getirebilme yeteneğiyle oldukça zorlayıcı işleri yapabilme becerisine sahiptir. Bununla birlikte son yıllarda başta Facebook, Twitter, Instagram, Pinterest ve YouTube olmak üzere çeşitli sosyal medya platformları içerik denetimi, öneri sistemleri ve kişiselleştirme algoritmaları, kullanıcı davranışı analizi ve öngörücü analiz, sentetik medya üretimi gibi görevler başta olmak üzere YZ teknolojilerinden çok çeşitli görevleri yerine getirmek maksadıyla yararlanmaktadır. Dolayısıyla YZ uygulamaları sosyal medya platformlarının temel bileşeni haline gelmiş bulunmaktadır. Bu makale YZ teknolojilerinin sosyal medya platformlarında ne türden görevleri yerine getirmek maksadıyla kullanıldığını ve YZ destekli sosyal medyanın, kullanıcılar ve daha geniş anlamda sosyal sistemler üzerinde ne türden potansiyel etkiler oluşturduğunu ortaya koymayı amaçlamaktadır.

Anahtar Kelimeler

Sosyal Medya; , Yapay Zekâ , Sosyal Medyada Yapay Zekâ Kullanımı , Kişiselleştirme Algoritmaları , Kullanıcı Davranış Analizi

Etik Beyan

N/A

Destekleyen Kurum

N/A

Proje Numarası

N/A

Kaynakça

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