Evaluation of the effectiveness of different infographic designs

Abstract

With the developments in digital technologies, the increase in the amount of accessible information and the multimedia concept, it has become necessary to present complex information in a simplified manner. Along with this requirement, one of the current concepts that draw attention within the scope of multimedia concept is the infographic. The main purpose in the multimedia learning process is to achieve meaningful learning, and the effectiveness of the teaching material used in this process has gained importance. In this context, it was aimed to examine the reflections of different material designs on academic achievement, cognitive load, and motivation, including visual intense infographic, text intense infographic, and text only material. Based on the execution of all experimental mixed design was conducted with 58 teacher candidates. According to the quantitative and qualitative findings of the research, while academic achievement, cognitive load, and motivation vary significantly depending on the type of material, the aforementioned differences are significant in favor of the visual intense infographic expressed by the participants as a simple and concrete and therefore understandable.

Keywords

• Academic achievement
• Cognitive load
• Counterbalanced design
• Infographic
• Multimedia
• Motivation

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