ChatGPT ve Turizm: Araştırmalar Ne Öngörüyor?

Öz

Bu araştırmanın amacı, alanyazındaki ChatGPT ve turizm odaklı araştırma konusuna genel bir bakış sunmak ve gelecekteki araştırmalar için potansiyel yönleri tespit etmektir. Bu amaçla, 10 Nisan- 10 Haziran 2023 tarihleri arasında elektronik veri tabanları (Google Scholar, Scopus ve Web of Science) bazı kriterler dikkate alınarak taranmıştır. Bu tarama sonucunda 12 bilimsel yayın elde edilmiştir. Elde edilen veriler, sistematik literatür taraması ile değerlendirilmiştir. Araştırma bulguları, ChatGPT ve turizm odaklı araştırmalarının ChatGPT’nin kullanım alanları, olumlu ve olumsuz etkileri olmak üzere üç konuda yoğunlaştıklarını göstermektedir. Araştırma sonuçlarına göre ChatGPT operasyonlarda, pazarlamada ve sürdürülebilirlikte olumlu etkiler oluştururken etik, mahremiyet ve güvenlik konularında olumsuz etkilere neden olmaktadır. Araştırmanın sonuçları, ChatGPT’nin avantajları ve dezavantajları başlıkları altında iki bölümde değerlendirilmiştir.

Anahtar Kelimeler

• Yapay Zekâ
• Turizm
• ChatGPT
• Eğitim

ChatGPT and Tourism: What Does the Research Tell Us?

Abstract

The aim of this research is to provide an overview of the ChatGPT and tourism-oriented research in the literature and to identify potential directions for future research. For this purpose, electronic databases (Google Scholar, Scopus and Web of Science) were searched between April 10 and June 10, 2023, taking into account some criteria. As a result of this search, 12 scientific publications were obtained. The data obtained were evaluated through a systematic literature review. The research findings show that ChatGPT and tourism-focused researches are concentrated on three issues: the usage areas of ChatGPT, positive and negative effects of ChatGPT. According to the results of the research, ChatGPT has positive effects on operations, marketing and sustainability, while it causes negative effects on ethics, privacy and security issues.The results of the research are evaluated in two sections under the titles of advantages and disadvantages of ChatGPT.

Keywords

• Artificial Intelligence
• Tourism
• ChatGPT
• Education

Kaynakça

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