ALGILANAN HİZMET KALİTESİNİN MARATON KATILIMCILARININ MEMNUNİYETİNE ETKİSİ: GELİBOLU MARATONU ÖRNEĞİ

Yıl 2020, Cilt: 1 Sayı: 2, 126 - 137, 30.10.2020

Hacı Mehmet Yıldırım Hüseyin Süleyman Büyüktepe Uğurkan Savaşcı

Öz

Spor etkinlikleri düzenlendikleri bölgelere ekonomik, sosyal ve çevresel katkılar sağlamaktadır. Son yıllarda da spor etkinlikleri kapsamında yapılan şehir maratonları ön plana çıkmaktadır. Maratonlarla ilgili yapılan çeşitli çalışmalarda, maraton katılımcılarının algıladıkları hizmet kalitesi ve memnuniyetleri incelenmiştir. Bu çalışmada da Çanakkale’de Gelibolu Yarımadası’nda düzenlenen Gelibolu Maratonu ele alınmaktadır. Gelibolu Maratonu katılımcılarının algıladıkları hizmet kalitesi, memnuniyet ve mutluluk düzeylerini belirleyip, bunlar arasındaki ilişkiyi ortaya çıkarmak amaçlanmıştır. Anketler internet aracılığıyla katılımcılara ulaştırılmış ve elde edilen 206 anket değerlendirilmiştir. Verilerin analizinde, faktör analizi ve regresyon analizi yöntemlerinden yararlanılmıştır. Araştırma sonucunda elde edilen bulgular, maraton katılımcılarının algıladıkları hizmet kalitesinin, memnuniyet ve mutluluk ile pozitif yönlü bir ilişkiye sahip olduğunu göstermektedir.

Anahtar Kelimeler

Maraton Etkinlikleri, Algılanana Hizmet kalitesi, Memnuniyet, Gelibolu maratonu

Kaynakça

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