Understanding Budget Travelers' Responses to Price Hikes: Insights from Emerging Tourism Markets

Yıl 2025, Cilt: 6 Sayı: 1, 1 - 15, 28.03.2025

Sanjoy Kumar Acharjee , Bipasha Sukrana , Tanvir Ahmed

https://doi.org/10.54493/jgttr.1555496

Öz

This study aims to investigate the impacts of price hikes on the needs and choices of Bangladeshi budget-minded travelers. A questionnaire structured with a five-point Likert scale is used and the researchers employed a convenience sample of 350 travelers. The researcher carried out Partial least squares (PLS) and structural equation modeling (SEM) to evaluate the conceptual framework and to test hypotheses. The findings of the study indicate that variables covering journey planning, which includes frequency of travel, food choice, and destination selection collectively have a noteworthy impact on the preferences and choices of budget travelers in Bangladesh. Additionally, the paper demonstrates significant insights for tourism stakeholders like local authorities and service providers to adapt to the continuously changing preferences of budget travelers.

Anahtar Kelimeler

Tourist behavior, Budget traveler, Travel decision, Destination management

Son Fiyat Artışlarının Bütçeyle Seyahat Edenlerin Tercihleri ​​ve Seçimleri Üzerindeki Etkileri: Bangladeş Temelli Ampirik Bir Çalışma

Öz

Bu çalışma, fiyat artışlarının Bangladeşli bütçe odaklı gezginlerin ihtiyaçları ve tercihleri ​​üzerindeki etkilerini araştırmayı amaçlamaktadır. Beş noktalı Likert ölçeğiyle yapılandırılmış bir anket kullanılmış ve araştırmacılar 350 gezginden oluşan uygun bir örneklem kullanmıştır. Araştırmacı kavramsal çerçeveyi değerlendirmek ve hipotezleri test etmek için Kısmi En Küçük Kareler (PLS) ve yapısal eşitlik modellemesi (SEM) gerçekleştirmiştir. Araştırmanın bulguları, seyahat sıklığı, yiyecek seçimi ve destinasyon seçimini içeren yolculuk planlamasını kapsayan değişkenlerin, Bangladeş'teki bütçeli gezginlerin tercihleri ​​ve seçimleri üzerinde dikkate değer bir etkiye sahip olduğunu göstermektedir. Ek olarak belge, yerel yönetimler ve hizmet sağlayıcılar gibi turizm paydaşlarının, bütçesine uygun seyahat edenlerin sürekli değişen tercihlerine uyum sağlamaları için önemli bilgiler ortaya koymaktadır.

Anahtar Kelimeler

Turist davranışı, Bütçe gezgini, Seyahat kararı, Hedef yönetimi

Kaynakça

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