Metaverse Studies in Management: A Bibliometric Analysis

Öz

Organizations have adapted technological innovations to their business activities to realize their future goals. This has enabled metaverse technology to take place in organizational policies. The management mechanism that directs organizational policies has added metaverse applications to business activities. In management metaverse research, studies in the literature were examined. Analyzes were performed using bibliometric analyses with the help of the Web of Science (WoS) database. A total of 289 studies on the research subject included the highlighted words, authors, sources, and relationships. As a result of the research, it has been seen that metaverse studies in management are related to many areas such as marketing, tourism, education, health, and industry, depending on technological change and development. Research results have shown that the metaverse can now shape the policy of many organizations.

Anahtar Kelimeler

• Bibliometric analysis
• Organizations
• Metaverse
• Management

Proje Numarası

projeden türetilmemiştir

Yönetimde Metaverse Araştırmaları: Bibliyometrik Bir Analiz

Öz

Organizasyonlar geleceğe yönelik amaçlarını gerçekleştirebilmek için teknolojik yenilikleri iş faaliyetlerine adapte etmişlerdir. Bu durum metaverse teknolojisinin organizasyon politikalarında yer almasını sağlamıştır. Organizasyon politikalarına yön veren yönetim mekanizması, metaverse uygulamalarını iş faaliyetlerine eklemiştir. Yönetimde metaverse araştırmalarında, literatürde yer alan araştırmalar incelenmiştir. Analizler Web of Science (WoS) veri tabanı yardımı ile bibliyometrik analizler kullanılarak gerçekleştirilmiştir. Araştırma konusuna ilişkin toplam 289 araştırmada, vurgulanan kelimelere, yazarlara, kullanılan kaynaklara ve ilişkilere yer verilmiştir. Araştırma sonucunda yönetimde metaverse araştırmalarının teknolojik değişim ve gelişime bağlı olarak pazarlama, turizm, eğitim, sağlık ve endüstri gibi birçok alanla ilişkili olduğu görülmüştür. Araştırma sonuçları metaversenin artık birçok organizasyonun politikasına yön verebildiğini göstermiştir.

Anahtar Kelimeler

• Bibliyometrik Analiz
• Organizasyonlar
• Metaverse
• Yönetim

Destekleyen Kurum

Destekleyen kurum yoktur.

Proje Numarası

projeden türetilmemiştir

Etik Beyan

Araştırma etik kurul zorunluluğu gerektirmemektedir.

Kaynakça

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