Purpose- There is a research gap in which the most commonly used economic theories in consumer behavior literature are discussed, but conceptual themes are examined together with these theories. For this reason, this study aims to reveal the co-authorships, co-characteristics, co-economic theories, co-other theories, co-constructs, and co-keywords involved in the studies in the field of consumer behavior under seven economic theories.
Methodology- This study provides a bibliometric analysis of seven economic theories used in consumer behavior research published in Scopus, ESCI and/or SSCI and other indexes (eg EBSCO, ProQuest) between 2015 and 2021. For this purpose, 52 studies were selected through Google Scholar and analyzed with the VOSviewer program.
Findings- The study's findings determined that the number of consumer behavior research based on economic theories was higher in 2020–2021. The authors of the study were not co-authors of any other study. The vast majority of the studies were quantitative, and most of the studies were conducted in China and India. In addition to these results, it has been found that Impulsive Buying and Conspicuous Consumption are the theories used most in consumer behavior research. Also, a construct used in a study title based on any economic theory among the seven economic theories was not used in any working title based on any other economic theory. Finally, impulse buying, hedonic value, and Instagram were co-keywords for some studies based on Impulse Buying (Purchasing) Theory (IBT) or Conspicuous Consumption Theory (CCT).
Conclusion- In the discussion part, the study's contributions were included; and the study's limitations and suggestions for future research were given.
Consumer behaviors bibliometric analysis seven economic theories empirical studies VOSviewer Program
Birincil Dil | İngilizce |
---|---|
Konular | İşletme |
Bölüm | Articles |
Yazarlar | |
Yayımlanma Tarihi | 31 Mart 2023 |
Yayımlandığı Sayı | Yıl 2023 Cilt: 10 Sayı: 1 |
Journal of Management,
Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed,
quarterly and open-access online journal. The journal publishes four issues a year. The issuing
months are March, June, September and December. The publication languages
of the Journal are English and Turkish. JMML aims to provide a research source
for all practitioners, policy makers, professionals and researchers working in
the areas of management, marketing, logistics, supply chain management,
international trade. The editor in chief of JMML invites all manuscripts that
cover theoretical and/or applied researches on topics related to the interest
areas of the Journal. JMML charges no submission or publication fee.
Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).
Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.