THE SELF AS AN ANCHOR: HOW DO HUMAN ASCRIBE VALUE TO THINGS

Yıl 2019, , 205 - 226, 30.04.2019

Mustafa Emre Çağlar

https://doi.org/10.26809/joa.4.016

Öz

According to the norm
theory of Kahneman and Miller, when people evaluate an object, they often think
about other objects in the same category, and compare the stimulus object to
the anchor (Hsee, 1998, 109). However, people would intrinsically ascribe value
to things (Hood & Bloom, 2008) without using an explicit anchor. We argue
that instrumental value is embedded in the intrinsic one and therefore
intrinsic valuation is active for any evaluation of the individual. In the
study, the existence of intrinsic value was tested by using the meditative
state of mind as a tool and author found three omnipresent phenomena that
affect the assigned value of things: a) Just after a high level of meditative
state, participants distinctly assigned lower values to images relative to
their non-meditative peers. b) Participants assigned significantly higher
values to more complex images only when they focused on these images for a
while. c) When participants made instant valuation, while the complexity of
images rising, the values assigned took in the form of a U-curve. These
situationalities has been integrated and resolved on a theoretical ground..

Anahtar Kelimeler

valuation, meditation, decision making, perception, visual complexity

Kaynakça

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