EVALUATING SOCIAL MEDIA USE AS A DATA SOURCE IN TOURISM RESEARCH IN TURKEY

Öz

The increasing importance of social media for the tourism sector has increased the tendency towards social media studies. The aim of this study is to examine articles in refereed scientific journals published in Turkey, which are about tourism and social media and use Facebook, Instagram and Twitter as data sources, with a bibliometric approach. In the study, 57 articles published in an 11-year period (2014-2024) were considered. It is hoped that the results obtained from the analysis will contribute to the understanding of research trends in social media studies in the field of tourism. In addition, the study is important in terms of indicating gaps in the relevant literature and providing guiding suggestions for further studies.

Anahtar Kelimeler

• Social media
• data source
• bibliometric analysis
• tourism
• Facebook
• Twitter
• Instagram

TÜRKİYE’DE TURİZM ARAŞTIRMALARINDA VERİ KAYNAĞI OLARAK SOSYAL MEDYA KULLANIMININ DEĞERLENDİRİLMESİ

Öz

Sosyal medyanın turizm sektörü için hemen her gün artan önemi, sosyal medya çalışmalarına yönelimi arttırmıştır. Bu çalışmanın amacı, turizm ve sosyal medyayı konu alan ve veri kaynağı olarak Facebook, Instagram ve Twitter’ı kullanan, Türkiye’de yayınlanan hakemli bilimsel dergilerdeki makaleleri bibliyometrik bir yaklaşımla incelemektir. Çalışmada, 11 yıllık bir zaman diliminde (2014-2024) yayınlanan 57 makale ele alınmıştır. Analizlerden elde edilen sonuçların, turizm alanında sosyal medya çalışmalarının araştırma eğilimlerinin anlaşılmasına katkı sağlayacağı düşünülmektedir. Ayrıca çalışma ilgili literatür boşluklarını belirtmesi ve ileri çalışmalara yol gösterici öneriler sunması açısından önem taşımaktadır.

Anahtar Kelimeler

• Sosyal medya
• veri kaynağı
• bibliyometrik analiz
• turizm
• Facebook
• Twitter
• Instagram

Kaynakça

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