The Significance of Artificial Intelligence in the Realms of Marketing, Advertising, and Branding inside the Metaverse

Öz

The potential effects of the metaverse on the marketing industry are expected to be multifaceted. The application of augmented reality technology allows consumers to interact with products without physically leaving their homes. The metaverse presents an opportunity for the actualization of in-store experiences. Furthermore, it is expected that there will be an increase in the variety of branding options inside the metaverse. It is important to take into account the influence of virtual billboards and customers' virtual clothing choices on brand recognition. In this study, we aimed to investigate the relationships between artificial intelligence (AI) and the metaverse within the domain of marketing and conducted a comprehensive SWOT analysis in the metaverse domain, with a specific emphasis on investigating the significance of AI inside the metaverse realm. Furthermore, a substantial body of research has been undertaken to investigate many technologies and applications pertaining to the metaverse. Besides, the examination of niche subjects such as metaverse advertising and metaverse marketing, which have been somewhat overlooked in existing scholarly works, has been conducted in great depth.

Anahtar Kelimeler

• Artificial Intelligence
• Digital Marketing
• Metaverse
• Metaverse Marketing
• Swot Analysis

Metaverse’de Pazarlama, Reklam ve Markalama Alanlarında Yapay Zekanın Önemi

Öz

Metaverse pazarlama endüstrisi üzerindeki potansiyel etkilerinin çok yönlü olması bekleniyor. Artırılmış gerçeklik teknolojisinin uygulanması, tüketicilerin fiziksel olarak evlerinden çıkmadan ürünlerle etkileşime girmesine olanak tanıyor. Metaverse, mağaza içi deneyimlerin gerçekleştirilmesi için bir fırsat sunar. Ayrıca metaverse markalama seçeneklerinin çeşitliliğinde de artış olması bekleniyor. Sanal reklam panolarının ve müşterilerin sanal giyim tercihlerinin marka bilinirliği üzerindeki etkisini hesaba katmak önemlidir Bu çalışmada, pazarlama alanında yapay zeka ile metaverse arasındaki ilişkileri araştırmayı amaçlanmış olup metaverse alanı içinde yapay zekanın öneminin incelenmesine özel bir vurgu yaparak, metaverse alanında kapsamlı bir SWOT analizi gerçekleştirilmiştir. Ayrıca, Metaverse‘e ilişkin çeşitli teknolojileri ve uygulamaları keşfetmek için önemli miktarda araştırmalar yapılmıştır. Buna ek olarak, mevcut literatürde sınırlı ilgi gören metaverse reklamcılığı ve metaverse pazarlaması gibi spesifik konular kapsamlı bir şekilde incelenmiştir.

Anahtar Kelimeler

• Yapay Zeka
• Dijital Pazarlama
• Metaverse
• Metaverse Pazarlama
• Swot Analizi

Destekleyen Kurum

Yok

Kaynakça

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