Türk Firmalarının Satış Gelirlerinin Belirleyicileri: Türk İmalat Sanayinde Ampirik Bir Analiz

Öz

Bu çalışmanın amacı Türk imalat sanayinde faaliyet gösteren firmaların satış gelirlerini etkileyen belirleyici faktörleri araştırmaktır. Bu amaçla, firmaya özgü çeşitli özellikler ile satış geliri arasındaki ilişkiyi araştırmak için doğrusal bir regresyon analizi yapılmıştır. Çalışmada kullanılan veriler, Türkiye'de 1.063 imalat sanayi firmasını kapsayan 2019 Dünya Bankası İşletme Araştırması'ndan alınan mikro düzeydeki verilerdir. Bulgular, işgücü girdilerinin ve organizasyonel deneyimin önemini vurgulayarak, satış gelirini birincil etkileyen faktörler olarak işgücü büyüklüğünün ve firma yaşının öneminin altını çizmektedir. Yönetim deneyimi, yenilikçilik çabaları, eğitim yapısı ve cinsiyet çeşitliliği gibi değişkenler satış geliri ile sınırlı doğrudan ilişkiler gösterirken, Ar-Ge'ye yapılan stratejik yatırım kritik bir belirleyici olarak ortaya çıkmakta ve satış geliri üzerinde pozitif ve istatistiksel olarak anlamlı bir etki göstermektedir. Araştırma bulgularının, Türk imalat sanayinde firma performansını artırmak ve yenilik faaliyetlerini teşvik etmek isteyen hem firma karar alıcılarına hem de politika yapıcılara yol gösterici olması beklenmektedir.

Anahtar Kelimeler

• Satış Gelirleri
• İmalat Sanayi
• Türkiye
• Dünya Bankası İşletme Araştırması

Determinants of Turkish Firms’ Sales Revenue: An Empirical Analysis in the Turkish Manufacturing Industry

Öz

The purpose of this study is to investigate the determinant factors impacting the sales revenue of firms in the Turkish manufacturing industry. For this purpose, a linear regression analysis is conducted to explore the relationship between various firm-specific characteristics and sales revenue. The data used in the study is micro-level data from the 2019 World Bank Enterprise Survey, encompassing 1,063 manufacturing firms in Turkey. The findings underscore the significance of workforce size and firm age as primary influencers of sales revenue, emphasizing the importance of labor inputs and organizational experience. While variables such as managerial experience, innovation efforts, educational composition, and gender diversity demonstrate limited direct associations with sales revenue, strategic investment in R&D emerges as a critical determinant, showing a positive and statistically significant impact on sales revenue. The findings of the study are expected to provide guidance for both firm decision-makers and policymakers seeking to enhance firm performance and foster innovation activities in the Turkish manufacturing industry.

Anahtar Kelimeler

• Sales Revenue
• Manufacturing Industry
• Turkey
• World Bank Enterprise Survey

Kaynakça

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