Araştırma Makalesi

Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products

Cilt: 6 Sayı: Özel Sayı 30 Aralık 2021
JOEEP: Journal of Emerging Economies and Policy Kapak
JOEEP: Journal of Emerging Economies and Policy
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Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products

Öz

The main purpose of the study is to examine the mediating effect of attitude towards local products in the effect of consumer perceptions of price sensitivity on their intention to buy local products. In addition to this main purpose examining differences in terms of price sensitivity according to demographic variables, attitude to local products, and views on the intention to buy local products. As a result of the research, it’s been determined that the mediating effect of the price sensitivity perceptions of consumers on their local product purchase intention was positive and significant.  

Anahtar Kelimeler

Teşekkür

Bu çalışma 20. Uluslararası İşletmecilik Kongresinde sunulmuştur.

Kaynakça

  1. Ataman, G. (2001). İşletme Yönetimi Temel Kavramlar ve Yeni Yaklaşımlar. İstanbul: Türkmen Kitabevi.
  2. Bergeron, J. (2004). Antecedents and Consequences of Salesperson Listening Effectiveness in Buyer-Seller Relationships. A Thesis in The John Molson School of Business. (Unpublished PhD Thesis) Montreal: Canada.
  3. Çetin, I., & Kumkale, İ. (2016). Sosyal Medya Kullanım Düzeyi ve Satın Alma Niyeti Arasındaki İlişkide Faydacı Motivasyonun Aracı Etkisi. Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 02(04).
  4. Erzurum Provincial Directorate of Culture and Tourism (2021). Erzurum Yöresel Ürünleri ve Coğrafi İşaretleri. (Accessed on 06.10.2021), https://erzurum.ktb.gov.tr/TR-230959/cografi-isaretli-urunler.html
  5. Fishbein, M., & Ajzen, I. (1974). Attitudes Towards Objects as Pedictors of Single and Multiple Behavorial Criteria. Psychological Review, 81 (1), 59-74.
  6. Gegez, A. E. (2007). Pazarlama Araştırmaları. İstanbul: Beta Basım Yayım.
  7. Goldsmith, R. E., Daekwan K., Leisa R F., & Wan-Min K. (2010). Price Sensitivity and Innovativeness for Fashion Among Korean Consumers’. Article in the Journal of Social Psychology, 70 (2).
  8. Gündoğdu, H., Bayhan, A., & Arslan, M. (2010). Sanat Tarihi Açısından Erzurum. Erzurum: Atatürk Üniversitesi Güzel Sanatlar Enstitüsü Yayını.

Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Yayımlanma Tarihi

30 Aralık 2021

Gönderilme Tarihi

14 Temmuz 2021

Kabul Tarihi

23 Ağustos 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 6 Sayı: Özel Sayı

IZ

https://izlik.org/JA38AM92KE

Kaynak Göster

RIS / Bibtex
APA
Deligoz, K., & Üstünkardeşler, D. (2021). Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products. JOEEP: Journal of Emerging Economies and Policy, 6(Özel Sayı), 29-40. https://izlik.org/JA38AM92KE
AMA
1.Deligoz K, Üstünkardeşler D. Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products. JOEEP. 2021;6(Özel Sayı):29-40. https://izlik.org/JA38AM92KE
Chicago
Deligoz, Kadir, ve Dilek Üstünkardeşler. 2021. “Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products”. JOEEP: Journal of Emerging Economies and Policy 6 (Özel Sayı): 29-40. https://izlik.org/JA38AM92KE.
EndNote
Deligoz K, Üstünkardeşler D (01 Aralık 2021) Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products. JOEEP: Journal of Emerging Economies and Policy 6 Özel Sayı 29–40.
IEEE
[1]K. Deligoz ve D. Üstünkardeşler, “Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products”, JOEEP, c. 6, sy Özel Sayı, ss. 29–40, Ara. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA38AM92KE
ISNAD
Deligoz, Kadir - Üstünkardeşler, Dilek. “Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products”. JOEEP: Journal of Emerging Economies and Policy 6/Özel Sayı (01 Aralık 2021): 29-40. https://izlik.org/JA38AM92KE.
JAMA
1.Deligoz K, Üstünkardeşler D. Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products. JOEEP. 2021;6:29–40.
MLA
Deligoz, Kadir, ve Dilek Üstünkardeşler. “Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products”. JOEEP: Journal of Emerging Economies and Policy, c. 6, sy Özel Sayı, Aralık 2021, ss. 29-40, https://izlik.org/JA38AM92KE.
Vancouver
1.Kadir Deligoz, Dilek Üstünkardeşler. Examination of The Effects of Consumers’ Price Sensitivity Perception on The Local Product Purchase Intention on The Mediation of Attitude for Local Products. JOEEP [Internet]. 01 Aralık 2021;6(Özel Sayı):29-40. Erişim adresi: https://izlik.org/JA38AM92KE

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