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Genç Akıllı Telefon Kullanıcılarının Kişilik Özelliklerinin Sosyal Medya Uygulamaları ve Mobil Oyunların Kompulsif Kullanımına Etkisi

Yıl 2022, Cilt: 7 Sayı: 2, 496 - 508, 30.12.2022

Öz

Geçmiş yıllarda yürütülen çalışmalar Beş Faktör Kişilik Özellikleri ile sosyal medya uygulamalarının ve mobil oyunların kompulsif kullanımı arasındaki ilişkiyi ortaya koymaktadır. Bu çalışmanın temel amacı Beş Büyük Kişilik Özelliklerinin yanı sıra kontrol odaklılık ve başarma ihtiyacı kişilik özelliklerinin genç akıllı telefon kullanıcılarının sosyal medya uygulamaları ve mobil oyunları kompulsif kullanımı üzerindeki etkilerinin belirlenmesidir. Yüz yüze anket yöntemiyle toplanan veriler SmartPLS kullanılarak analiz edilerek toplam 14 hipotez test edilmiştir. Analiz sonuçları dışadönüklük, sorumluluk ve duygusal dengesizlik değişkenlerinin sosyal medya uygulamalarını kompulsif kullanım üzerinde anlamlı bir etkiye sahip olduğunu göstermektedir. Araştırmanın sonuçları ayrıca uyumluluk ve sorumluluk değişkenlerinin mobil oyunların kompulsif kullanımı üzerinde anlamlı bir etkiye sahip olduğunu göstermektedir. Bu çalışma, genç akıllı telefon kullanıcılarının kişilik özelliklerinin hem sosyal medya uygulamaları hem de mobil oyunları kompulsif kullanımı üzerindeki etkisine ışık tutmasıdır. Çalışmanın sonuçları, özellikle akıllı telefonlarda çevrimiçi mağaza uygulamalarına sahip olan ve/veya kullanıcılara anlık bildirimler göndermek gibi sosyal medya pazarlama faaliyetleri yürüten markalar için bazı öneriler sunmaktadır.

Kaynakça

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Effects of Personality Traits on Compulsive Use of Social Media Apps and Mobile Games Among Young Smartphone Users

Yıl 2022, Cilt: 7 Sayı: 2, 496 - 508, 30.12.2022

Öz

Previous studies have revealed a relationship between the Big Five Personality Traits and the excessive or compulsive use of mobile apps such as social platforms and mobile games. Thus, the main purpose of this paper is to investigate the effects of not only Big Five Personality Traits (extraversion, agreeableness, conscientiousness, neuroticism and openness to experience) but also the locus of control and need for achievement on compulsive use of social media apps and mobile games among young smartphone users. The data was collected based on the face-to-face survey method and analyzed using SmartPLS 3 to test 14 hypotheses in total. The results show that extraversion, conscientiousness, and neuroticism significantly affect the compulsive usage of social media apps. On the other hand, agreeableness and conscientiousness have a significant effect on the compulsive use of mobile games. The most important value of this paper is that it sheds light on the effect of personality traits on the compulsive use of social media apps and mobile games among young smartphone users. This paper offers some suggestions, especially for brands with online store apps for smartphones or social media marketing, such as timing and frequencies of push notifications to users.

Kaynakça

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  • Anderson, J. C. and Gerbing, D. W. (1988), “Structural equation modelling in practice: A review and recommended two-step approach”, Psychological Bulletin, Vol. 103, pp. 411-423.
  • Andreassen, C. S., Griffiths, M. D., Gjertsen, S. R., Krossbakken, E., Kvam, S. and Pallesen, S. (2013), “The relationships between behavioral addictions and the five-factor model of personality”, Journal of Behavioral Addictions, Vol. 2 No. 2, pp. 90-99.
  • Apaolaza, V., Hartmann, P., D'Souza, C. and Gilsanz, A. (2019), “Mindfulness, compulsive mobile social media use, and derived stress: The mediating roles of self-esteem and social anxiety”, Cyberpsychology, Behavior, and Social Networking, Vol. 22 No. 6, pp. 388-396
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  • Barnett, T., Pearson, A. W., Pearson, R. and Kellermanns, F. W. (2015), “Five-factor model personality traits as predictors of perceived and actual usage of technology”, European Journal of Information Systems, Vol. 24 No. 4, pp. 374-390.
  • Barrick, M.R. and Mount, M.K. (1991), “The big five personality dimensions and job performance: a meta-analysis”, Personnel Psychology, Vol. 44 No. 1, pp. 1-26.
  • Batigun, A. D. and Kilic, N. (2011), “The relationships between internet addiction, social support, psychological symptoms and some socio-demographical variables”, Turk Psikoloji Dergisi, Vol. 26 No. 67, pp. 1-13.
  • Benet-Martinez, V. and John, O.P. (1998), “Los cinco grandes across cultures and ethnic groups: multitrait-multimethod analyses of the big five in spanish and english”, Journal of Personality and Social Psychology, Vol. 75 No. 3, pp. 729-750.
  • Bianchi, A. and Phillips, J.G. (2005), “Psychological predictors of problem mobile phone use”, CyberPsychology & Behavior, Vol. 8 No. 1, pp. 39-51.
  • Burkhardt, A. (2010), “Social media: A guide for college and university libraries”, College & Research Libraries News, Vol. 71 No. 1, pp. 10-24.
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Toplam 108 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Orhan Duman 0000-0002-8983-5949

Burak Yaprak 0000-0001-9831-0813

Yayımlanma Tarihi 30 Aralık 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 7 Sayı: 2

Kaynak Göster

APA Duman, O., & Yaprak, B. (2022). Effects of Personality Traits on Compulsive Use of Social Media Apps and Mobile Games Among Young Smartphone Users. JOEEP: Journal of Emerging Economies and Policy, 7(2), 496-508.

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