The aim of the study is to determine the relationship between individual investors' financial investment instrument preferences and risk aversion behavior and to investigate the moderator and mediator effect of financial literacy on this relationship. For this purpose, T-test, Anova, correlation and regression analyze were performed with the data obtained from 334 people by using the survey method by way of convenience sampling. According to the findings obtained as a result of the analysis; The most preferred investment instruments by the participants were determined as stocks, foreign exchange and commodities. While there was a significant relationship between stocks and commodities in risk aversion, there was a significant correlation between advanced financial literacy level and only stock preferences. There is an inverse relationship between risk aversion and stock investment preference, and it was seen that advanced financial literacy level only affects the relationship as a mediator variable in this relationship.
Investment Preferences Financial Literacy Risk aversion Financial Behavior.
Çalışmanın amacı bireysel yatırımcıların finansal yatırım araç tercihleri ile riskten kaçınma davranışı arasındaki ilişkinin tespit edilip bu ilişkiye finansal okuryazarlığın moderatör ve medyatör etkisini araştırmaktır. Bu amaçla kolayda örnekleme yolu ile anket yöntemi kullanılarak 334 katılımcıdan elde edilen verilerle T-testi, Anova, korelasyon ve regresyon analizleri yapılmıştır. Analiz sonucunda elde edilen bulgulara göre; katılımcıların en fazla tercih ettikleri yatırım araçları hisse senedi, döviz ve emtia olarak belirlenmiştir. Riskten kaçınmada hisse senedi ile emtia arasında anlamlı ilişki çıkarken, ileri finansal okuryazarlık düzeyi ile sadece hisse senedi tercihleri arasında anlamı ilişkili çıkmıştır. Riskten kaçınma ile hisse senedi yatırım tercihi arasında ters yönlü bir ilişki mevcut olup ileri finansal okuryazarlık düzeyinin bu ilişkide sadece aracı değişken olarak ilişkiyi etkilediği görülmüştür.
FinansalOkuryazarlık RisktenKaçınma FinansalDavranış YatırımTercihleri
Birincil Dil | Türkçe |
---|---|
Konular | Davranışsal Finans |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Erken Görünüm Tarihi | 1 Eylül 2023 |
Yayımlanma Tarihi | 30 Aralık 2023 |
Yayımlandığı Sayı | Yıl 2023 Cilt: 8 Sayı: 2 |
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