The Impact of Big Data-Based Management Decisions on Employee Innovation

Öz

This research aims to examine the impact of big data-based management decisions on employees' innovative work behaviors. Data were collected from employees across different departments with varying levels of familiarity with big data. Findings obtained through the Big Data Usage Scale, Innovative Work Behavior Scale, and Organizational Culture Scale indicated that the level of big data usage was less correlated with employee innovative work behaviors and more correlated with organizational culture. Furthermore, individuals working in organizations with a strong perception of the contribution of big data analytics to decision-making processes, who received training, and who fostered a culture that encouraged innovation, were found to have significantly higher big data usage scores. The findings reveal that big data applications are not only a matter of technological capacity but also a process shaped by individual perception, training, and organizational culture. In this context, the research highlights the importance of employee awareness, training, and an innovative culture to increase the effectiveness of big data-based decision-making processes. The research results emphasize that big data strategies in organizations should integrate human capital and cultural investments alongside technology investments.

Anahtar Kelimeler

• Use of big data
• employee innovation
• organizational culture
• data-driven decision making
• management decisions

Büyük Veri Temelli Yönetim Kararlarının Çalışan İnovasyonu Üzerindeki Etkisi

Öz

Bu araştırma, büyük veri temelli yönetim kararlarının çalışanların yenilikçi iş davranışları üzerindeki etkisini incelemeyi amaçlamaktadır. Araştırmada, farklı departmanlarda görev yapan ve büyük veri kullanımına aşinalık düzeyi değişen çalışanlardan veri toplanmıştır. Büyük Veri Kullanım Ölçeği, Yenilikçi İş Davranışı Ölçeği ve Örgüt Kültürü Ölçeği aracılığıyla elde edilen bulgular, büyük veri kullanım düzeyinin çalışanların yenilikçi iş davranışlarıyla düşük düzeyde, örgüt kültürü ile ise yüksek düzeyde ilişkili olduğunu göstermiştir. Ayrıca, karar alma süreçlerine büyük veri analizlerinin katkısını yüksek algılayan, eğitim almış ve inovasyonu teşvik eden bir kültüre sahip kurumlarda çalışan bireylerin büyük veri kullanım puanlarının anlamlı biçimde daha yüksek olduğu saptanmıştır. Bulgular, büyük veri uygulamalarının yalnızca teknolojik bir kapasite değil, aynı zamanda bireysel algı, eğitim ve örgüt kültürü faktörleriyle şekillenen bir süreç olduğunu ortaya koymaktadır. Bu bağlamda, araştırma, büyük veri temelli karar süreçlerinin etkinliğinin artırılabilmesi için çalışan farkındalığı, eğitim ve inovatif kültürün önemine dikkat çekmektedir. Araştırma sonuçları, organizasyonlarda büyük veri stratejilerinin teknoloji yatırımlarıyla birlikte insan sermayesi ve kültürel yatırımları da bütünleştirmesi gerektiğini vurgulamaktadır.

Anahtar Kelimeler

• Büyük Veri Kullanımı
• Çalışan İnovasyonu
• Örgüt Kültürü
• Veri Temelli Karar Alma
• Yönetim Kararları

Kaynakça

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