Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye

Serkan Yiğit

doi:10.31822/jomat.2025-10-1-13

EN

Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye

Abstract

This study aims to reveal the factors that motivate women entrepreneurs to become entrepreneurs in the food and beverage sector in Türkiye. Qualitative research approach was adopted to examine these motivations of the women entrepreneurs in depth. Within the scope of the study, interviews were held with 18 participants between December 10, 2023 and January 25, 2024. The research used a semi-structured interview form as a technique for collecting data. As a result of analyzing the data obtained within the scope of the interviews, five dimensions were revealed that motivate women entrepreneurs to become entrepreneurs in the food and beverage sector in Türkiye. These dimensions; to own their own business, financial independence, skills' adjustment to the sector, family, friend recommendations and encouragement, and the attraction of the food and beverage sector. In the conclusion phase of the research, assessments were conducted based on the results, and recommendations were developed.

Keywords

Entrepreneurship, Women entrepreneurs, Food and beverage sector, Türkiye.

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Serkan Yiğit ^*
Türkiye

Early Pub Date

November 16, 2024

Publication Date

April 8, 2025

Submission Date

November 18, 2023

Acceptance Date

November 15, 2024

Published in Issue

Year 2025 Volume: 10 Number: 1

DOI

https://doi.org/10.31822/jomat.2025-10-1-13

IZ

https://izlik.org/JA62LR88GU

APA

Yiğit, S. (2025). Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye. Journal of Multidisciplinary Academic Tourism, 10(1), 13-20. https://doi.org/10.31822/jomat.2025-10-1-13

AMA

1.Yiğit S. Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye. Jomat. 2025;10(1):13-20. doi:10.31822/jomat.2025-10-1-13

Chicago

Yiğit, Serkan. 2025. “Motivations of Women Entrepreneurs in the Food and Beverage Sector: The Case of Türkiye”. Journal of Multidisciplinary Academic Tourism 10 (1): 13-20. https://doi.org/10.31822/jomat.2025-10-1-13.

EndNote

Yiğit S (April 1, 2025) Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye. Journal of Multidisciplinary Academic Tourism 10 1 13–20.

IEEE

[1]S. Yiğit, “Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye”, Jomat, vol. 10, no. 1, pp. 13–20, Apr. 2025, doi: 10.31822/jomat.2025-10-1-13.

ISNAD

Yiğit, Serkan. “Motivations of Women Entrepreneurs in the Food and Beverage Sector: The Case of Türkiye”. Journal of Multidisciplinary Academic Tourism 10/1 (April 1, 2025): 13-20. https://doi.org/10.31822/jomat.2025-10-1-13.

JAMA

1.Yiğit S. Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye. Jomat. 2025;10:13–20.

MLA

Yiğit, Serkan. “Motivations of Women Entrepreneurs in the Food and Beverage Sector: The Case of Türkiye”. Journal of Multidisciplinary Academic Tourism, vol. 10, no. 1, Apr. 2025, pp. 13-20, doi:10.31822/jomat.2025-10-1-13.

Vancouver

1.Serkan Yiğit. Motivations of women entrepreneurs in the food and beverage sector: The case of Türkiye. Jomat. 2025 Apr. 1;10(1):13-20. doi:10.31822/jomat.2025-10-1-13

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