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Durumsal Kriz İletişimi Teorisinin Türk Eczacılar Birliği (TEB) Örnek Olayı Çerçevesinde İncelenmesi

Yıl 2010, Cilt: 6 Sayı: 3, 123 - 136, 19.11.2013

Öz

Kriz iletişimi, kriz yönetimi alanı içerisinde halkla ilişkiler etkinliklerinin önem kazandığı bir konu olarak öne çıkmaktadır. Bu makale kriz iletişimi konusunu, Türk Eczacıları Birliği'nin (TEB) ilaç alanındaki bir takım düzenlemelerin 18 Eylül 2009 tarihinde yürürlüğe girmesiyle yaşadığı kriz durumunu örnek olay üzerinden incelemektedir. Kriz iletişimi literatüründe Timothy Coombs tarafından geliştirilen durumsal kriz iletişimi teorisi, çalışmanın yararlandığı temel kuramsal yaklaşımdır. TEB örnek olayı, durumsal kriz iletişimi teorisinin ana kavramları ve varsayımları doğrultusunda analiz edilmiş, yaklaşımın açıklayıcılığı ve kapsayıcılığına ilişkin bir değerlendirme sunulmuştur.

 

Kaynakça

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  • Coombs W T (2006) The Protective Powers of Crisis Response Strategies: Managing Reputational Assets During a Crisis, Journal of Promotion Management, 12, 241-260.
  • Coombs W T (2007) Ongoing Crisis Communication: Planning, Managing and Responding, Sage, Los Angeles.
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  • Littlefield R S ve Quenette A M (2007) Crisis Leadership and Hurricane Katrina: The Portrayal of Governmental Authorities by the Media in Natural Disasters, Journal of Applied Communication Research, 35 (1), 26-47.
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Toplam 27 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Derleme Makaleler
Yazarlar

B.Pınar Özdemir Bu kişi benim

Melike Yamanoğlu

Yayımlanma Tarihi 19 Kasım 2013
Gönderilme Tarihi 4 Aralık 2013
Yayımlandığı Sayı Yıl 2010 Cilt: 6 Sayı: 3

Kaynak Göster

APA Özdemir, B., & Yamanoğlu, M. (2013). Durumsal Kriz İletişimi Teorisinin Türk Eczacılar Birliği (TEB) Örnek Olayı Çerçevesinde İncelenmesi. Selçuk İletişim, 6(3), 123-136. https://doi.org/10.18094/si.77886