Yıl 2020, Cilt 13 , Sayı 2, Sayfalar 1009 - 1024 2020-07-01

Deepfake: New Era in The Age of Disinformation & End of Reliable Journalism
Deepfake: Dezenformasyon Çağında Yeni Dönem ve Güvenilir Haberciliğin Sonu

Erkam TEMİR [1]


From the very first moment of journalism, it is obvious that there are fake news and therefore reliable journalism problems. However as in many fields, rapid technological developments in the last century have had dramatic results in the field of journalism too. The perception of trust in journalism has changed and is changing. Therefore, our age is started to be mentioned as an age of disinformation. It is possible to call deepfake (video-audio manipulation technology based on artificial intelligence) as a new era in this age. As a matter of fact, with deepfake, it has become easy for even ordinary users to display it as if someone has said something they have never said or went to a place they have never been to. Although this situation has the potential to provide wide benefits in various fields, it is possible to say that it will cause big problems in many fields including journalism. Thus, in this article, using descriptive analysis method the general social problems caused by deepfakes are briefly mentioned and it is claimed that reliable journalism is at risk of disappearing if fast and effective measures are not taken.
Haberciliğin var olduğu ilk andan itibaren sahte haberlerin ve dolayısıyla güvenilir habercilik probleminin var olduğunu söylemek mümkündür. Ancak son yüzyılda yaşanan hızlı teknolojik gelişmeler birçok alanda olduğu gibi habercilik alanında da dramatik sonuçlar doğurmuştur. Haberciliğin güven algısı değişmiş ve değişmektedir. Bu nedenle çağımız artık bir dezenformasyon çağı olarak anılmaya başlamıştır. ‘Deepfake’ olarak bilinen yapay zekâ tabanlı video-ses işleme teknolojisini ise bu çağ içerisinde yeni bir dönem olarak adlandırmak mümkündür. Nitekim deepfake ile bir kişinin hiç söylemediği bir şeyi söylemiş gibi veya hiç gitmediği bir yere gitmiş gibi gösterilmesi artık sıradan kullanıcıların bile yapabileceği şekilde kolaylaşmıştır. Bu durum çeşitli alanlarda geniş faydalar sağlayacak bir potansiyele sahip olmakla birlikte, habercilik de dahil birçok alanda ise büyük problemler doğuracağını söylemek mümkündür. Böylelikle bu makalede betimsel analiz yöntemi kullanılarak ‘deepfake’in doğurduğu toplumsal sorunlara kısaca değinilmekle birlikte hızlı ve etkin önlemler alınmadığı takdirde güvenilir haberciliğin tamamen ortadan kalkma riski ile karşı karşıya olduğu iddia edilmektedir.
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Orcid: 0000-0002-4387-2728
Yazar: Erkam TEMİR (Sorumlu Yazar)
Kurum: KASTAMONU ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Ülke: Turkey


Tarihler

Başvuru Tarihi : 5 Şubat 2020
Kabul Tarihi : 1 Mayıs 2020
Yayımlanma Tarihi : 1 Temmuz 2020

APA Temir, E . (2020). Deepfake: New Era in The Age of Disinformation & End of Reliable Journalism . Selçuk İletişim , 13 (2) , 1009-1024 . Retrieved from https://dergipark.org.tr/tr/pub/josc/issue/55089/685338