The purpose of the study is to examine the relationships between individuals who engage in e-commerce and their demographic factors and to investigate whether their status of e-commerce engagement differentiates according to demographic factors. In case of differences, demographic factors caused by the Digital Divide were examined. If Digital Division is not detected, the reasons for this are emphasized. For this purpose, the overall profile of the customer group engaged in e-commerce in Turkey was summarized, and the demographic variables that e-commerce is associated with were determined using Non-Parametric techniques. Then, utilizing the Log-Linear Models, one of the methods of the Advanced Contingency Table Analysis, the effects including two-way and three-way interactions were investigated. Consequently, among those who engage in e-commerce in Turkey, it was determined that education caused the digital divide, however, gender remained ineffective.
Digital Divide E-Commerce Contingency Table Non-Parametric Tests Log-Linear Models
Birincil Dil | İngilizce |
---|---|
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 20 Kasım 2020 |
Gönderilme Tarihi | 1 Temmuz 2020 |
Kabul Tarihi | 6 Ekim 2020 |
Yayımlandığı Sayı | Yıl 2020 Cilt: 5 Sayı: 2 |
The JTL is being published twice (in April and October of) a year, as an official international peer-reviewed journal of the School of Transportation and Logistics at Istanbul University.