MOBILE FOOD VENDORS IN URBAN CULTURE: THE CASE OF TURKEY

Yıl 2021, Cilt: 1 Sayı: 1, 1 - 17, 31.12.2021

Fırat Küçükersen

Öz

This study undertakes to evaluate the impact of street food peddlers, as illegally established food vendors, on daily life
and urban culture. The use of negative spaces of the city by peddlers, how they create a working system in unexpected
ways, and how the established order affects city life and culture was analysed in the study. Peddlers who trade foods,
such as meat products, rice, and mussels in Turkey during the night, have been discussed in the scope of this study. The
research has been based on literature reviews about the urban, urban culture, and peddlers, the observations of the
researcher, and the data obtained from 78 participants through the development of a questionnaire. In this way, it was
possible to analyse how peddlers are perceived by people living in the city. It can be argued that this system, which has
been in existence for years despite having fundamental shortcomings compared to other commercial entities, has a
functioning based on experience and turning urban elements in their favour. In this context, it is seen that peddling,
which has essentially similar characteristics to theatre plays and scene logic, does not only meet the physical needs of
customers but also creates environments that allow socialisation and interaction by transforming customers into
participants. In other words, it can be argued that the commercial order established by peddlers is closely related to
concepts such as performance, communication, trust, and experiential marketing. Therefore, how this commercial
activity, which affects people cognitively, creates an experience and performance environment in urban space despite
all prohibitions, has been analysed in the context of urban culture with its positive and negative aspects.

Anahtar Kelimeler

Mobile Food Vending, Peddler, Urban Culture, Public Space

Kaynakça

• Alagöz, S. B., & Ekici, N. (2014). Experiential Marketing and Vacation experience: The Sample of Turkish Airlines. Procedia-Social and Behavioral Sciences, 150, p. 500-510. doi:10.1016/j.sbspro.2014.09.065.
• Bhowmik, S. K. (2005). Street Vendors in Asia: A Review. Economic and Political Weekly, 40(22/23), p. 2256- 2264. doi: 10.2307/4416705.
• Bhowmik, S. K. (2010). Introduction. In S. K. Bhowmik (Ed.), Street Vendors in the Global Urban Economy (p. 1-19). Routledge.
• Bromley, R. (2000). Street Vending and Public Policy: A Global Review. International Journal of Sociology and Social Policy, 20(1-2), p. 1-29. https://doi.org/10.1108/01443330010789052.
• Cross, J. (2000). Street Vendors, Modernity and Postmodernity: Conflict and Compromise in the Global Economy. International Journal of Sociology and Social Policy, 20(1-2), p. 29-51.https://doi.org/10.1108/01443330010789061.
• Garip, E. (2020). The Role of the Architect in the Formulation of Urban Design. A|Z ITU Journal of the Faculty of Architecture, 17(1), p. 105-114. doi: 10.5505/itujfa.2019.34711.
• Jhabvala, R. (2010). Foreword. S. K. Bhowmik (Ed.), In Street Vendors in the Global Urban Economy (p. xixix). Routledge.Roever, S., & Skinner, C. (2016). Street Vendors and Cities. Environment and Urbanization, 28(4), p. 359- 374. doi: 10.1177/0956247816653898.
• Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, 15(1-3), p. 53-67. doi: 10.1362/026725799784870496.
• Sekhani, R., Mohan, D., & Medipally, S. (2019). Street Vending in Urban ‘Informal’ Markets: Reflections from Case-studies of Street Vendors in Delhi (India) and Phnom Penh City (Cambodia). Cities (89), p. 120- 129. https://doi.org/10.1016/j.cities.2019.01.010
• Şentürk, A., & Gülersoy, N. (2019). Aidiyet, Kent Kimliği ve Kentsel Koruma Etkileşimi Bağlamında Kullanıcı Sürekliliğinin İrdelenmesi: Kadıköy Moda Örneği. Megaron, 14(1), s. 145-159. doi:10.5505/MEGARON.2018.71676.
• Yatmo, Y. A. (2008). Street Vendors as ‘out of Place’ Urban Elements. Journal of Urban Design, 13(3), p. 387- 402. doi: 10.1080/13574800802320889.
• Yuan, Y.-H., & Wu, C. (2008). Relationships among Experiential Marketing, Experiential Value, and Customer Satisfaction. Journal of Hospitality & Tourism Research, 32(3), p. 387-410. doi:10.1177/1096348008317392.