MEDIA AND SUSTAINABILITY DISCOURSES: AN ANALYSIS OF COP26 AND COP27

Öz

This study examines the dynamic relationship between environmental conferences and the media, exploring how sustainability discourses are shaped. The research analyzes the reports of COP26 and COP27 conferences and related media content. The study identifies crisis-oriented, solution-oriented, and policy-oriented frameworks and evaluates in detail the relationships between media and conference reports. Findings indicate that conference reports emphasize long-term cooperation and technical solutions, while the media dramatizes crisis narratives and highlights economic opportunities. COP26 stands out with urgent calls for action to limit global warming to 1.5°C, whereas COP27 focuses on financial commitments. In conclusion, media narratives increase public awareness but may narrow sustainability goals in the long term. Associating solution- and policy-oriented narratives with tangible projects and economic opportunities has heightened public interest.

Anahtar Kelimeler

• Climate Change
• Sustainability
• Media Framing
• Environmental Diplomacy
• COP26 and COP27

MEDYA VE SÜRDÜRÜLEBİLİRLİK SÖYLEMLERİNİN ANALİZİ: COP26 VE COP27 ÜZERİNE BİR İNCELEME

Öz

Bu çalışmanın amacı, çevresel konferanslar ve medya arasındaki dinamik ilişkiyi inceleyerek sürdürülebilirlik söylemlerinin nasıl şekillendiğini araştırmaktır. Araştırmada, COP26 ve COP27 konferans raporları ve bu konferanslara ilişkin medya içerikleri analiz edilmektedir. Çalışmada kriz, çözüm ve politika odaklı çerçeveler belirlenerek medya ile konferans raporları arasındaki ilişkiler ayrıntılı şekilde değerlendirilmektedir. Bulgular, konferansların uzun vadeli iş birliği ve teknik çözümler sunduğunu, medyanın ise kriz söylemlerini dramatize edip ekonomik fırsatlara odaklandığını göstermektedir. COP26 acil eylem çağrılarıyla dikkat çekerken, COP27 finansal taahhütlere vurgu yapmaktadır. Sonuç olarak, medya söylemlerinin kamuoyu farkındalığını artırdığı, ancak sürdürülebilirlik hedeflerini daraltabileceği belirlenmiştir. Çözüm ve politika odaklı söylemlerin projelerle ilişkilendirilmesi ise ilgiyi artırmaktadır

Anahtar Kelimeler

• İklim Değişikliği
• Sürdürülebilirlik
• Medya Çerçeveleme
• Çevre Diplomasisi
• COP26 ve COP27

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