THE EFFECT OF BEAUTY SERVICES ON WOMEN'S STRESS AND BODY IMAGE

Öz

Objective: This study was carried out to determine the perceived stress and body image of women who received service from hairdressing salons with their opinions about benefiting from beauty services. Method: The sample of this descriptive study consisted of 333 female participants who had service from 10 hairdressing salons operating on a street which is considered as the centre of the city between 15.04.2017-15.05.2017. The data of the study was collected by using “Personal Information Form”, “Perceived Stress Scale” and “Body Cathexis Scale (BCS)”. Results: In this study, it was determined that stress perception of women who benefit from beauty services on a regular basis is low and their body image is positive; the body image of women going to the hairdresser to feel good is positive; body image of women whose aim is to feel good and who partially regret the procedure is negative; stress perception of women who feel relieved when they go to the hairdresser is low; the relationship between the appearance of women and their psychological status influences the body image and there was a positive correlation between the scores of perceived stress and the body image. Conclusion: As it is known, many mental health problems are related to stress and psychological well-being is a situation involving the body image. This positive effect of beauty services is thought to be effective for women’s mental health care services.

Anahtar Kelimeler

• Beauty
• Body image
• Hair preparations
• Psychological stress
• Women

GÜZELLİK HİZMETLERİNİN KADINLARIN STRESİ VE BEDEN İMAJI ÜZERİNE ETKİSİ

Öz

Amaç: Bu çalışma, kuaför salonlarından hizmet alan kadınların güzellik hizmetlerinden yararlanma konusundaki görüşleri ile algılanan stres ve beden imajını belirlemek amacıyla gerçekleştirilmiştir. Yöntem: Bu tanımlayıcı çalışmanın örneklemi, 15.04.2017-15.05.2017 tarihleri arasında il merkezi olarak kabul edilen bir sokakta faaliyet gösteren 10 kuaför salonundan hizmet alan 333 kadın katılımcıdan oluştu. Çalışmanın verileri "Kişisel Bilgi Formu", "Algılanan Stres Ölçeği" ve "Beden Kateksi Ölçeği " kullanılarak toplandı. Bulgular: Bu çalışmada, düzenli olarak güzellik hizmetlerinden yararlanan kadınların stres algısının düşük olduğu ve vücut imajlarının olumlu olduğu; kendini iyi hissetmek için kuaföre giden kadınların beden imajının olumlu olduğu; amacı iyi hissetmek olan ve işlemden kısmen pişmanlık duyan kadınların beden imajının olumsuz olduğu; kuaföre gittiklerinde rahatlamış hisseden kadınların stres algısının düşük olduğu; kadınların dış görüşleri ile psikolojik durumları arasındaki ilişkinin beden imajını etkilediği ve algılanan stres puanları ile beden imajı arasında pozitif bir korelasyon olduğu saptandı. Sonuç: Bilindiği üzere birçok ruh sağlığı sorunu stresle ilişkilidir ve psikolojik refah beden imajını ilgilendiren bir durumdur. Güzellik hizmetlerinin bu olumlu etkisinin kadınların ruh sağlığı hizmetleri için etkili olduğu düşünülmektedir.

Anahtar Kelimeler

• Güzellik
• Beden imajı
• Saç hazırlığı
• Psikolojik stres
• Kadınlar

Kaynakça

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