Today, universities, like products and services, are on the way to become a brand. Increasing competition environments and efforts to increase the national and international awareness of universities require the branding of universities. The aim of this study is to analyze what steps Burdur Mehmet Akif Ersoy University has followed in the process of becoming a brand university with content analysis and to make evaluations and suggestions regarding the brand management process of the university. According to the data obtained, the university started its branding process by analyzing the situation and continued its studies by analyzing its strengths and weaknesses. Positioning itself as the family of Mehmet Akif Ersoy University, located in the heart of the province of Burdur, the university manages the process with the effort of being in the minds of people with the slogan 'From Independence to Independence'. Burdur Mehmet Akif Ersoy University, which is selected as one of the 5 pilot universities to be supported by the Ministry of Development in the field of 'Development of Livestock and Livestock-Based Industrialism', also conducts positioning studies in the field of animal husbandry, animal husbandry-based industry and especially food industry.
Yayımlanma Tarihi : 13 Mart 2020
|APA||GÜRBÜZ, C , ÇETİNKAYA BOZKURT, Ö , DAL, N . (2020). Üniversitenin Markalaşması: Burdur Mehmet Akif Ersoy Üniversitesi’nin Markalaşma Sürecinin İncelenmesi. Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi , 4 (1) , 178-208 . DOI: 10.31200/makuubd.686923|