Jerry Seinfeld: an embodiment ofthe Americrn dream on the TV screen

Öz

New York'ta bir stand-up komcdycni olan Jcrry'Seinfeld ve iiq arkadatrnrn giinliik hayatlarrndan yola grkaD S.,lrle/r./ adh sit-con 'hiqbir |ey iizerine'bir dizidir. Buradaki hiqbir Sey kavramr. Ncw York'un merkezindc ya5ayan insanlann hayatlarndaki higbir gcyin bilc Iazlasryla eElenceli. ilging ve heyecar verici oldugu konusundaki Ilollywood sdylemini yansrtan bir Amerikan riiyasr resmi Qizmektedir. nmerikan riiyasr. dizidc. iki katmanda alr mctin olarak belirmektedir: Birinci kahanda r$rklan hig s6nmeyen Ncw York la her zaman canlr vc renkli olan hayatlar, ikinci katmada isc yalnlzca kendi hayatlnln hiqbir geyligini mcta haline getirip bunu pazarlayarak mrlyonlarca dolara ve uluslararasr iine kavu$an bir kigi olarak Jerry Seinfeld'in ulastrgr Amerikan riiyasr. Bu alt mctinc parallcl olarak dizi boyunca kendi kerdini yaralan Amerika| stcrolipinin ve l980 lcr sonrastntn neo, konservatif politikalanyla daha da gliglenen apolitik ve kendinden ba$kasrnl diiliiDmeycn karakler tipolojisinin PromosYonu 96zlemlenebilir. 

Anahtar Kelimeler

• Seinfeld
• Amerikan rüyası
• televizyon
• sit-com
• meta

Jerry Seinfeld: an embodiment ofthe Americrn dream on the TV screen

Öz

The sit-com Selrtll based on lhe lives of lhe stand-up comedian Jerry Seinfeld and three of his friends is "a sil-com aboul nothing." The concepl of nothingness here illuslrales a picture of the American dream which reflects the Ilollywood discoune on how fun. interesting and exciting is even the nothing in the lives of those who live in the cenler ofNew York. The American dream appears in two layers as the subtexl of the sitcom: In the first layer Ihe all lime colorful and flm lives in New York where the lights never go off and in the second laycr the American dream that Jcrry SeiDfeld has rcachcd by tumrng thc nothingness of his own lile into a commodity and by selling this bccoming a millionaire and an inlcmational celebrity. Parallcl to this sublext. throughout lhc sitcom a promotion of the self-made American sterotype and the apolitical, self-centered character typology which has risen particularly in the post 1980's in accordance wilh the neo-conservative politics. can be observed.

Anahtar Kelimeler

• Seinfeld
• American dream
• television
• silcom
• commodity

Kaynakça

1. Adorno, Theodor W. (2002). The Culture Industry : Selected Essays on Mass Culture. London; New York: Routledge.
2. Giddens, Anthony. (1991). Modernity and Self-Identity: Self and Society in Late Modern Age, Stanford: Stanford University Press.