Öz

In this research, the answer of the question was searched about "In technology design; in what conditions originality, in what conditions should data-based design be preferred?" The subject of the study is related to the field of human computerınteraction, the usability branch. Qualitative research techniques have been used to solve the problem, and a literature review has been made. "data-driven design", "human computer interaction", "usability" keywords and English articles published between 2012-2020 were examined for literature review. Of the 122 studies examined, 50 (41%) were related to” usability“, 44 (36%) to” human computer interaction“, 28 (23%) to” data-driven design " keywords. Most of the studies on the word "data-driven design" from the keywords are in the USA, mostly in engineering subjects; The most studies on the word "human computer interaction" are in Germany, the most work areas are in medicine and dentistry; The most work on the word "usability" has been in China, the most widely in computer science.As a result of the research it has emerged that designers need to use the method of originality to create brand, trust, reputation and long-lasting goals in the product about making decisions between options, not being able to predict user behaviour and preferring the data-based design method in digital product designs.

Anahtar Kelimeler

• Human computer interaction
• usability
• technology design
• data-driven design
• originality.

Teknoloji Tasarımcılarının Paradoksu: Özgünlük mü? Veriye Dayalı Tasarım mı?

Öz

Bu araştırmada, "Teknoloji tasarımında; hangi koşullarda özgünlük, hangi şartlarda veriye dayalı tasarım tercih edilmelidir?" sorusuna cevap aranmıştır. Çalışma konusu, İnsan Bilgisayar Etkileşimi alanı, Kullanılabilirlik dalı ile ilgilidir. Problemin çözümü için nitel araştırma teknikleri kullanılmış olup, literatür taraması yapılmıştır. Literatür taraması için "data-driven design", "human computer interaction", "usability" anahtar kelimeleri ile 2012-2020 arasında yayınlanmış İngilizce makaleler incelenmiştir. Araştırmanın sonucunda; seçenekler arasında karar verme, kullanıcı davranışlarını öngörememe ve dijital ürün tasarımlarında veriye dayalı tasarımı kullanmanın; marka, güven, itibar ve uzun süreli hedefler için ise tasarımcının özgünlüğünü öne çıkarmanın daha verimli olacağı ortaya çıkmıştır.

Anahtar Kelimeler

• insan bilgisayar etkileşimi
• kullanılabilirlik
• teknoloji tasarım
• veriye dayalı tasarım
• özgünlük

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