Araştırma Makalesi
BibTex RIS Kaynak Göster

Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers

Yıl 2016, Cilt: 1 Sayı: 1, 63 - 79, 01.06.2016

Şahika Burçin Tatar İrem Eren Erdoğmuş

Öz

Turkey with 67
million mobile subscribers is an important target market for mobile marketers.
Check-in applications which is an important part of mobile marketing are the
main subject of this study. The aim of the study is to measure the the impacts
of hedonic, utilitarian and social motivations behind mobile check-in activity,
along with the impact of familiarity with check-in application and socialiability
level of a person. These impacts are examined over frequency of check-ins and
loyalty to a specific mobile check-in application. The relationships were
tested with Structural Equation Modeling (SEM) by using Amos 21 software
program. The outcomes show positive effects of familiarity with check-in
application on check-in frequency; hedonic, utilitarian, conspicuous values and
socialiability on loyalty to a specific check-in application. The results of
the study is believed to be helpful to mobile marketing managers in terms of
crafting right marketing strategies in mobile environment. 

Anahtar Kelimeler

Mobile marketing Consumer behaviour Location based applications Check-in applications

Kaynakça

  • Ahearne, Michael, and Adam Rapp (2010). The Role of Technology at the Interface Between Salespeople and Consumers. Journal of Personal Selling & Sales Management, 30 (2), 109–118.
  • Barnes, N. (2014). Social Commerce Emerges as Big Brands Position Themselves to Turn ‘Follows’ ‘Likes’ and ‘Pins’ into Sales, Marketing Management Association Annual Spring Conference Proceedings, Chicago, IL, March 26-28, 2014, 8-13.
  • Barkhuus Louise, Brown Barry, Bell Marek, Hall Malcolm, Scott Sherwood, Matthew Chalmers. (2008). From Awareness to Repartee: Sharing Location within Social Groups. In Proc. of CHI.
  • Bauer H.H., T. Reichardt, S.J. Barnes, M.M. Neumann. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research, 6 (3), pp. 181–192.
  • Bazerman, M. H., Tenbrunsel, A. E., Wade-Benzoni, K. (1998). Negotiating with Yourself and Losing: Making Decisions with Competing Internal Preferences. Academy of Management Review, 23(2), 225-241.
  • Blanchflower, T.M and Watchraveravesringkan, K.T. (2014). Exploring the Impact of Social Networking Sites on Brand Equity. Marketing Management Association Spring 2014 Conference, Proceedings Book, 20-24
  • Bollen Kenneth A. and Long J. Scott. 1993.Testing Structural Equation Models.
  • Brislin, R. W. (1990). Applied Cross-Cultural Psychology. Newbury Park, CA:Sage.
  • Brown, B., Taylor, A., Izadi, S. et al.. (2007). Locating family values: a field trial of the whereabouts clock, In Proc. UbiComp’07 , ACM Press, 354-371.
  • Bruner II, G. C., and A. Kumar. (2005). Explaining consumer acceptance of handheld Internet devices. Journal of Business Research 58 (5): 553 - 558.
  • Casalo, L., Flavian, C., and Guinaliu, M. (2007). The impact of participation in virtual brand commuities on consumer trust and loyalty. Online Information Review, 31 (6), 775-792
  • Chaudhuri H.R., Mazumdar S. and Ghoshal A. (2011). Conspicuous consumption orientation: Conceptualisation, scale development and validation. Journal of Consumer Behaviour, J. Consumer Behav. 10: 216–224
  • Cheek, J. M. and Buss, A. J. (1981). Shyness and Socialiability. Journal of personality and social psychology, 41, 330 - 339.
  • Chen E.Y.I., Yeh N-C, Wang C. P. (2008). Conspicuous Consumption: A Preliminary Report of Scale Development and Validation. Advances in Consumer Research, Volume 35
  • Chiou, J.S. (2004). The antecedents of consumers' loyalty toward Internet Service Providers. Information &Management, 41(6), 685-695
  • Cohen, Joel B. (1967). An Interpersonal Orientation to the Study of Consumer Behavior. Journal of Marketing Research, 4 (August), 270-278.
  • Consolvo S., Ian S., , LaMarca A., Hightower J., Scott J., Sohn T., Hughes J., Iachello G., and Abowd G.D. (2005). Social Disclosure Of Place: From Location Technology to Communication Practices. Proceedings of the 3rd International Conference on Pervasive Computing
  • Costello A.B. and Osborne J.W. (2005). Best Practices in Exploratory Factor Analysis: Four Recommendations for Getting the Most From Your Analysis. Practical Assessment, Research & Evaluation, Volume 10 Number 7
  • Dhar R. and Wertenbroch K. (2000). Consumer Choice Between Hedonic and Utilitarian Goods. Journal of Marketinf- Research Vol, XXXVll,60-71
  • Farrell A.M. and Rudd J.M. (2009).Factor Analysis and Discriminant Validity: A Brief Review of Some Practical Issues”, Australia-New Zealand Marketing Academy Conference (ANZMAC), December, Melbourne, Australia Field John. 2008. Social Capital.
  • Fornell C. and Larcker D.F.(1981).Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research , Vol. 18, No. 1 (Feb.), pp. 39-50
  • Goff R., http://www.socialmediaexaminer.com/location-based-services-foursquare-vs-facebook-places/ (accessed 24.10.2011)
  • Gefen D. and Straub D.W. (2005). Practical Guide to Factorial Validity Using PLS-Graph: Tutorial and Annotated Example. Communications of AIS, 16 (1), 91-109.
  • Gosling Samuel D., Peter J. Rentfrow, and William B. Swann Jr. (2003). A very brief measure of the Big-Five personality domains. Journal of Research in Personality 37 504–528
  • Hair J. F., Tatham R.L., Anderson R. E., Black W. 1998. Multivariate Data Analysis (5th Edition).
  • Hanzaee K.H., Norouzi A. and Ghalandari K. (2011). The Effect Of İnvolvement On Utilitarian And Hedonic Products Knowledge. World Applied Science Journal 13 (7): 1635-1642
  • Holbrook, Morris B. and Elizabeth C. Hirschman. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 2 (September), 132-140
  • Hooper D., Coughlan J., and Mullen M.R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods, Volume 6 Issue 1
  • Humphreysa L. and Wilkenb R. (2015). Social media, small businesses, and the control of information. Information, Communication & Society. Volume 18, Issue 3, Special Issue: AoIR Special Issue
  • Joinson A.N. (2008). Looking at’, ‘Looking up’ or ‘Keeping up with’ People? Motivates and Uses of Facebook. CHI, April 5e10, Florence, Italy
  • Katz, E., Blumler, J.G. and Gurevitch, M.(2011). Uses and Gratifications Research.The Public Opinion Quarterly 4th ser. 37 (1973–1974): 509-23. JSTOR. Web. 14 Oct
  • Keller K.L. (1993). Conceptualizing, measuring and managing customer-based brand equity”. Journal of Marketing 1993, 57 (1): 1-22.
  • Kleijnen Mirella, Ruyter de Ko, Wetzels Martin. (2007). An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing 83, 33–46
  • LaRose R., Eastin M.S.(2004). A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance. Journal of Broadcasting & Electronic Media, Volume 48, Issue 3 October, pages 358 – 377
  • Lastovicka John L. and Gardner David M. (1979). Components of Involvement. In John C. Maloney and Bernard Silverman (eds.), Attitude Research Plays for High Stakes. Chicago: American Marketing Association, pp. 53 73.
  • Leary M.R., Kenneth H.C., McCrarya F. (2003). Finding pleasure in solitary activities: desire for aloneness or disinterest in social contact? Personality and Individual Differences 35 , 59–68
  • Levy S.J. (1959). Symbols for Sale. Harvard Business Review, 37 (July-August), 117-119
  • Lindqvist J., Cranshaw J., Wiese J., Hong J. and Zimmerman J. (2011). I’m The mayor of My House: Examining Why People Use Foursquare- a Social Driven Location Sharing Application. CHI 2011, May 7–12, Vancouver, BC, Canada
  • Ludford P.J., Reid P., Ken R., Loren T. (2007). Capturing, Sharing and Using Local Place Information. Location Aware Systems CHI Proceedings, San Jose, CA, USA, April 28 May 3
  • Marks Larry J. and Olson J.C. (1981). Toward a Cognitive Structure Conceptualization of Product Familiarity. In NA - Advances in Consumer Research Volume 08, eds. Kent B. Monroe, Ann Abor, MI : Association for Consumer Research, Pages: 145-150
  • Marsh H.W., and Hocevar D. (1988). A new, more powerful approach to multitrait-multimethod analyses: Application of second order confirmatory factor analysis. Journal of Applied Psychology, 73, 107-117
  • Muntinga, D.G., Moorman , M. and Smit, E.G. (2011). Introducing COBRAs: Exploring Motivationds for Brand-related Social Media Use. International Journal of Advertising, 30(1), 13-46
  • Naaman, M., Boase, J. and Lai, C. 2010. Is it Really About Me? Message Content in Social Awareness Streams. In Proc. CSCW ’10, ACM Press, 189-192.
  • Olli T. Ahtola (1985). Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective", in NA - Advances in Consumer Research Volume 12, eds. Elizabeth C. Hirschman and Moris B. Holbrook, Provo, UT : Association for Consumer Research, Pages: 7-10
  • Oloo, F.L. 2013. Intagratification: Uses and Gratification of Instagram by University Students for Interpersonal Communication. Master of Arts thesis, Eastern Mediterranean University, North Cyprus
  • Park C.W. and Lessig V.P. (1981). Familiarity and It's Impact on Decision Biases and Heuristics. Journal of Consumer Research, 8 (September), 223-230
  • Park CW., Jaworsky B.J., MacInnis D.J. (1986). Strategic brand concept-image management”, Journal of Marketing, vol 50, October 1986
  • Park, J. and SuJin, Y. (2006). The moderating role of consumer trust and experiences: Value driven usage of mobile technology. International Journal of Mobile Marketing, 1(2), 24–32
  • Pitta Dennis A. (2011). Location-based social networking and marketing. Journal of Consumer Marketing, Vol. 28 Iss: 2, pp.
  • Rai R., (2011). Shyness and socialiability re-examined: Psychometrics, interactions, and correlates". Open Access Dissertations and Theses Paper 5723
  • Santesso D.L., Schmidt L.A., Fox N.A. (2004). Are shyness and socialiability still a dangerous combination for substance use? Evidence from a US and Canadian sample. Personality and Individual Differences 37, 5–17
  • Scellato, S., Noulas, A., Lambiotte, R., Mascolo, C. (2011). Socio-spatial Properties of Online Location-based Social Networks, In Proc. ICWSM’11
  • Simmel G. (1949). The Sociology of Socialiability. The American Journal of Sociology [AJS], 55, 254 - 261.
  • Spangenberg Eric R., Kevin E. Voss, and Ayn E. Crowley. (1997). Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale. In NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 235-241
  • Stone, G., Singletary, M.W., Richmond, V.P. (1999). Clarifying Communication Theories: A Hands-on Approach: Wiley-Blackwell.
  • Strahilevitz M, Meyers JG. (1998). Donations to charity as purchase incentives: how well they work may depend on what you are trying to sell. Journal of Consumer Research, 24:434– 46
  • Tang K. P., Lin J., Hong J.I., Siewiorek D.P., Sadeh N. (2010). Rethinking Location Sharing: Exploring the Implications Of Social Driven vs. Purpose Driven Location Sharing. UbiComp 2010, Sep 26 – Sep 29, Copenhagen, Denmark
  • Varnalı K., Toker A. (2010). Mobile marketing research: The-state-of-the-art. International Journal of Information Management, 30:2, 144-151
  • Velicer, W. F., and Fava, J. L. (1998).Effects of variable and subject sampling on factor pattern recovery. Psychological Methods, 3(2), 231-251
  • Vrocharidou, A. And Efthymiou, I. (2012). Computer Mediated Communication for Social and Academic Purposes: Profiles of Use and University Students’ Gratifications. Computers and Education, 58 (1), 609-616
  • Wadman R., Durkin K., Conti-Ramsden G. (2008). Self-Esteem, Shyness, and Socialiability in Adolescents With Specific Language Impairment (SLI)’, Journal of Speech, Language, and Hearing Research, Vol. 51, 938–952, August
  • Wang E.S. and Tang T.I.(2003).Assessing customer perceptions of Web sites service quality in digital marketing environments. Journal of End User Computing, 15(3), 14–31
  • Warner, R. M. (2007). Applied statistics: From bivariate through multivariate techniques. SAGE Publications, Thousand Oaks, CA.

Mobil Tüketicinin Yer Bildirimi Yapma Davranışında Hazcı, Faydacı ve Sosyal Motivasyonlar

Yıl 2016, Cilt: 1 Sayı: 1, 63 - 79, 01.06.2016

Şahika Burçin Tatar İrem Eren Erdoğmuş

Öz

67 milyon cep telefonu abonesi ile mobil pazarlama için önemli bir hedef
pazardır. Bu araştırmanın ana konusu mobil pazarlamanın önemli bir parçası olan
yer bildirimi (check-in) uygulamalarıdır. Çalışmanın amacı, mobil yer bildirimi
yapma davranışına hazcı, faydacı ve sosyal motivasyonların etkileri ile beraber
kişinin yer bildirimi uygulamasına olan aşinalığı ve sosyalleşebilirlik düzeyinin
etkilerini ölçmektir. Bu etkiler, yer bildirimi yapma sıklığı ve belirli bir
mobil yer bildirimi uygulamasına olan sadakat üzerinden incelenir. İlişkiler
Yapısal Eşitlik Modellemesi (SEM) ile Amos 21 yazılım programı kullanılarak
test edilmiştir. Sonuçlar, aşinalığın yer bildirimi yapma sıklığına; hazcı, faydacı,
sosyal değerler ve sosyalleşebilirliğin ise belirli bir check-in uygulamasına
olan sadakat üzerinde pozitif etkileri olduğunu göstermektedir. Çalışmanın sonuçlarının
mobil pazarlama yöneticilerine mobil ortamda doğru pazarlama stratejileri hazırlamaları
konusunda yardımcı olacağına inanılıyor.

Anahtar Kelimeler

Mobil pazarlama tüketici davranışı lokasyon bazlı uygulamalar yer bildirimi uygulamaları

Kaynakça

  • Ahearne, Michael, and Adam Rapp (2010). The Role of Technology at the Interface Between Salespeople and Consumers. Journal of Personal Selling & Sales Management, 30 (2), 109–118.
  • Barnes, N. (2014). Social Commerce Emerges as Big Brands Position Themselves to Turn ‘Follows’ ‘Likes’ and ‘Pins’ into Sales, Marketing Management Association Annual Spring Conference Proceedings, Chicago, IL, March 26-28, 2014, 8-13.
  • Barkhuus Louise, Brown Barry, Bell Marek, Hall Malcolm, Scott Sherwood, Matthew Chalmers. (2008). From Awareness to Repartee: Sharing Location within Social Groups. In Proc. of CHI.
  • Bauer H.H., T. Reichardt, S.J. Barnes, M.M. Neumann. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research, 6 (3), pp. 181–192.
  • Bazerman, M. H., Tenbrunsel, A. E., Wade-Benzoni, K. (1998). Negotiating with Yourself and Losing: Making Decisions with Competing Internal Preferences. Academy of Management Review, 23(2), 225-241.
  • Blanchflower, T.M and Watchraveravesringkan, K.T. (2014). Exploring the Impact of Social Networking Sites on Brand Equity. Marketing Management Association Spring 2014 Conference, Proceedings Book, 20-24
  • Bollen Kenneth A. and Long J. Scott. 1993.Testing Structural Equation Models.
  • Brislin, R. W. (1990). Applied Cross-Cultural Psychology. Newbury Park, CA:Sage.
  • Brown, B., Taylor, A., Izadi, S. et al.. (2007). Locating family values: a field trial of the whereabouts clock, In Proc. UbiComp’07 , ACM Press, 354-371.
  • Bruner II, G. C., and A. Kumar. (2005). Explaining consumer acceptance of handheld Internet devices. Journal of Business Research 58 (5): 553 - 558.
  • Casalo, L., Flavian, C., and Guinaliu, M. (2007). The impact of participation in virtual brand commuities on consumer trust and loyalty. Online Information Review, 31 (6), 775-792
  • Chaudhuri H.R., Mazumdar S. and Ghoshal A. (2011). Conspicuous consumption orientation: Conceptualisation, scale development and validation. Journal of Consumer Behaviour, J. Consumer Behav. 10: 216–224
  • Cheek, J. M. and Buss, A. J. (1981). Shyness and Socialiability. Journal of personality and social psychology, 41, 330 - 339.
  • Chen E.Y.I., Yeh N-C, Wang C. P. (2008). Conspicuous Consumption: A Preliminary Report of Scale Development and Validation. Advances in Consumer Research, Volume 35
  • Chiou, J.S. (2004). The antecedents of consumers' loyalty toward Internet Service Providers. Information &Management, 41(6), 685-695
  • Cohen, Joel B. (1967). An Interpersonal Orientation to the Study of Consumer Behavior. Journal of Marketing Research, 4 (August), 270-278.
  • Consolvo S., Ian S., , LaMarca A., Hightower J., Scott J., Sohn T., Hughes J., Iachello G., and Abowd G.D. (2005). Social Disclosure Of Place: From Location Technology to Communication Practices. Proceedings of the 3rd International Conference on Pervasive Computing
  • Costello A.B. and Osborne J.W. (2005). Best Practices in Exploratory Factor Analysis: Four Recommendations for Getting the Most From Your Analysis. Practical Assessment, Research & Evaluation, Volume 10 Number 7
  • Dhar R. and Wertenbroch K. (2000). Consumer Choice Between Hedonic and Utilitarian Goods. Journal of Marketinf- Research Vol, XXXVll,60-71
  • Farrell A.M. and Rudd J.M. (2009).Factor Analysis and Discriminant Validity: A Brief Review of Some Practical Issues”, Australia-New Zealand Marketing Academy Conference (ANZMAC), December, Melbourne, Australia Field John. 2008. Social Capital.
  • Fornell C. and Larcker D.F.(1981).Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research , Vol. 18, No. 1 (Feb.), pp. 39-50
  • Goff R., http://www.socialmediaexaminer.com/location-based-services-foursquare-vs-facebook-places/ (accessed 24.10.2011)
  • Gefen D. and Straub D.W. (2005). Practical Guide to Factorial Validity Using PLS-Graph: Tutorial and Annotated Example. Communications of AIS, 16 (1), 91-109.
  • Gosling Samuel D., Peter J. Rentfrow, and William B. Swann Jr. (2003). A very brief measure of the Big-Five personality domains. Journal of Research in Personality 37 504–528
  • Hair J. F., Tatham R.L., Anderson R. E., Black W. 1998. Multivariate Data Analysis (5th Edition).
  • Hanzaee K.H., Norouzi A. and Ghalandari K. (2011). The Effect Of İnvolvement On Utilitarian And Hedonic Products Knowledge. World Applied Science Journal 13 (7): 1635-1642
  • Holbrook, Morris B. and Elizabeth C. Hirschman. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 2 (September), 132-140
  • Hooper D., Coughlan J., and Mullen M.R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods, Volume 6 Issue 1
  • Humphreysa L. and Wilkenb R. (2015). Social media, small businesses, and the control of information. Information, Communication & Society. Volume 18, Issue 3, Special Issue: AoIR Special Issue
  • Joinson A.N. (2008). Looking at’, ‘Looking up’ or ‘Keeping up with’ People? Motivates and Uses of Facebook. CHI, April 5e10, Florence, Italy
  • Katz, E., Blumler, J.G. and Gurevitch, M.(2011). Uses and Gratifications Research.The Public Opinion Quarterly 4th ser. 37 (1973–1974): 509-23. JSTOR. Web. 14 Oct
  • Keller K.L. (1993). Conceptualizing, measuring and managing customer-based brand equity”. Journal of Marketing 1993, 57 (1): 1-22.
  • Kleijnen Mirella, Ruyter de Ko, Wetzels Martin. (2007). An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing 83, 33–46
  • LaRose R., Eastin M.S.(2004). A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance. Journal of Broadcasting & Electronic Media, Volume 48, Issue 3 October, pages 358 – 377
  • Lastovicka John L. and Gardner David M. (1979). Components of Involvement. In John C. Maloney and Bernard Silverman (eds.), Attitude Research Plays for High Stakes. Chicago: American Marketing Association, pp. 53 73.
  • Leary M.R., Kenneth H.C., McCrarya F. (2003). Finding pleasure in solitary activities: desire for aloneness or disinterest in social contact? Personality and Individual Differences 35 , 59–68
  • Levy S.J. (1959). Symbols for Sale. Harvard Business Review, 37 (July-August), 117-119
  • Lindqvist J., Cranshaw J., Wiese J., Hong J. and Zimmerman J. (2011). I’m The mayor of My House: Examining Why People Use Foursquare- a Social Driven Location Sharing Application. CHI 2011, May 7–12, Vancouver, BC, Canada
  • Ludford P.J., Reid P., Ken R., Loren T. (2007). Capturing, Sharing and Using Local Place Information. Location Aware Systems CHI Proceedings, San Jose, CA, USA, April 28 May 3
  • Marks Larry J. and Olson J.C. (1981). Toward a Cognitive Structure Conceptualization of Product Familiarity. In NA - Advances in Consumer Research Volume 08, eds. Kent B. Monroe, Ann Abor, MI : Association for Consumer Research, Pages: 145-150
  • Marsh H.W., and Hocevar D. (1988). A new, more powerful approach to multitrait-multimethod analyses: Application of second order confirmatory factor analysis. Journal of Applied Psychology, 73, 107-117
  • Muntinga, D.G., Moorman , M. and Smit, E.G. (2011). Introducing COBRAs: Exploring Motivationds for Brand-related Social Media Use. International Journal of Advertising, 30(1), 13-46
  • Naaman, M., Boase, J. and Lai, C. 2010. Is it Really About Me? Message Content in Social Awareness Streams. In Proc. CSCW ’10, ACM Press, 189-192.
  • Olli T. Ahtola (1985). Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective", in NA - Advances in Consumer Research Volume 12, eds. Elizabeth C. Hirschman and Moris B. Holbrook, Provo, UT : Association for Consumer Research, Pages: 7-10
  • Oloo, F.L. 2013. Intagratification: Uses and Gratification of Instagram by University Students for Interpersonal Communication. Master of Arts thesis, Eastern Mediterranean University, North Cyprus
  • Park C.W. and Lessig V.P. (1981). Familiarity and It's Impact on Decision Biases and Heuristics. Journal of Consumer Research, 8 (September), 223-230
  • Park CW., Jaworsky B.J., MacInnis D.J. (1986). Strategic brand concept-image management”, Journal of Marketing, vol 50, October 1986
  • Park, J. and SuJin, Y. (2006). The moderating role of consumer trust and experiences: Value driven usage of mobile technology. International Journal of Mobile Marketing, 1(2), 24–32
  • Pitta Dennis A. (2011). Location-based social networking and marketing. Journal of Consumer Marketing, Vol. 28 Iss: 2, pp.
  • Rai R., (2011). Shyness and socialiability re-examined: Psychometrics, interactions, and correlates". Open Access Dissertations and Theses Paper 5723
  • Santesso D.L., Schmidt L.A., Fox N.A. (2004). Are shyness and socialiability still a dangerous combination for substance use? Evidence from a US and Canadian sample. Personality and Individual Differences 37, 5–17
  • Scellato, S., Noulas, A., Lambiotte, R., Mascolo, C. (2011). Socio-spatial Properties of Online Location-based Social Networks, In Proc. ICWSM’11
  • Simmel G. (1949). The Sociology of Socialiability. The American Journal of Sociology [AJS], 55, 254 - 261.
  • Spangenberg Eric R., Kevin E. Voss, and Ayn E. Crowley. (1997). Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale. In NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 235-241
  • Stone, G., Singletary, M.W., Richmond, V.P. (1999). Clarifying Communication Theories: A Hands-on Approach: Wiley-Blackwell.
  • Strahilevitz M, Meyers JG. (1998). Donations to charity as purchase incentives: how well they work may depend on what you are trying to sell. Journal of Consumer Research, 24:434– 46
  • Tang K. P., Lin J., Hong J.I., Siewiorek D.P., Sadeh N. (2010). Rethinking Location Sharing: Exploring the Implications Of Social Driven vs. Purpose Driven Location Sharing. UbiComp 2010, Sep 26 – Sep 29, Copenhagen, Denmark
  • Varnalı K., Toker A. (2010). Mobile marketing research: The-state-of-the-art. International Journal of Information Management, 30:2, 144-151
  • Velicer, W. F., and Fava, J. L. (1998).Effects of variable and subject sampling on factor pattern recovery. Psychological Methods, 3(2), 231-251
  • Vrocharidou, A. And Efthymiou, I. (2012). Computer Mediated Communication for Social and Academic Purposes: Profiles of Use and University Students’ Gratifications. Computers and Education, 58 (1), 609-616
  • Wadman R., Durkin K., Conti-Ramsden G. (2008). Self-Esteem, Shyness, and Socialiability in Adolescents With Specific Language Impairment (SLI)’, Journal of Speech, Language, and Hearing Research, Vol. 51, 938–952, August
  • Wang E.S. and Tang T.I.(2003).Assessing customer perceptions of Web sites service quality in digital marketing environments. Journal of End User Computing, 15(3), 14–31
  • Warner, R. M. (2007). Applied statistics: From bivariate through multivariate techniques. SAGE Publications, Thousand Oaks, CA.
Toplam 63 adet kaynakça vardır.

Ayrıntılar

Konular İşletme
Bölüm Makaleler
Yazarlar

Şahika Burçin Tatar Bu kişi benim

İrem Eren Erdoğmuş Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 1 Sayı: 1

Kaynak Göster

APA Tatar, Ş. B., & Erdoğmuş, İ. E. (2016). Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers. Marmara Business Review, 1(1), 63-79.
AMA Tatar ŞB, Erdoğmuş İE. Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers. Marmara Bus. Rev. Haziran 2016;1(1):63-79.
Chicago Tatar, Şahika Burçin, ve İrem Eren Erdoğmuş. “Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers”. Marmara Business Review 1, sy. 1 (Haziran 2016): 63-79.
EndNote Tatar ŞB, Erdoğmuş İE (01 Haziran 2016) Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers. Marmara Business Review 1 1 63–79.
IEEE Ş. B. Tatar ve İ. E. Erdoğmuş, “Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers”, Marmara Bus. Rev., c. 1, sy. 1, ss. 63–79, 2016.
ISNAD Tatar, Şahika Burçin - Erdoğmuş, İrem Eren. “Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers”. Marmara Business Review 1/1 (Haziran 2016), 63-79.
JAMA Tatar ŞB, Erdoğmuş İE. Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers. Marmara Bus. Rev. 2016;1:63–79.
MLA Tatar, Şahika Burçin ve İrem Eren Erdoğmuş. “Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers”. Marmara Business Review, c. 1, sy. 1, 2016, ss. 63-79.
Vancouver Tatar ŞB, Erdoğmuş İE. Hedonic, Utilitarian and Symbolic Drives Behind Place Check-in Activity of Mobile Consumers. Marmara Bus. Rev. 2016;1(1):63-79.