Product Diversification Policies in Health Services and Social Projects-Mother Hotel & Guest Mother Project
Öz
In there cent days, the development of health sector and
the increase of expertisenegotiations in themarketing,
makeanotherexpertisefield of marketing of the hospital services.
The development of hospital services technology has a big role of
it. Because with thedoctors’ taking advantage of modern tools and
devices for the quick diagnosis and effective cure, make necessary
the instant tracking of technology.This naturally increased costs. In
this case the hospitals put themselves in the non-price competition
to take bigger piece of the cake. This is up to the best usage of
operation and management.
In a multivariate environment, effective and efficient health
services can be provided with an actual marketing approach which
aims to consider the variables in multiple ways and to avoids
ourcewasting. At this point the success of the hospitals will be
evaluated with the achievement of using the marketing concept at
the management.
One of the big reason of not being able to put in to the practice
of marketing concept in scientific sense is the imbalance of
supply-demand. So this huge demand can give to the hospitals the
assurance of providing services no matter what conditions. But in
the next few years, the significant increase of new hospitals gives
the clue of the serious rise of supply-demand balance. Therefore
the organisations must take precautions for not losing markets and
creating newmarkets.
Considering that the bond between the mother and the baby
developed immediately after birth and the increase in milk
production compared to the strength of this bond, the mother
should not stay away from her babies; It is important to find
maternal mothers for the production of mother’s milk and for the
development of the bonds with the baby.This study emphasized
the necessity of mother hotel and guest mother project which is
perhaps the most important of product diversification policies and
social projects in health services.
Anahtar Kelimeler
Kaynakça
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Ayrıntılar
Birincil Dil
Türkçe
Konular
Sağlık Kurumları Yönetimi
Bölüm
Derleme
Yayımlanma Tarihi
15 Mart 2017
Gönderilme Tarihi
20 Temmuz 2017
Kabul Tarihi
15 Şubat 2017
Yayımlandığı Sayı
Yıl 2017 Cilt: 1 Sayı: 1