HOW TO MEASURE THE CUSTOMER SATISFACTION AMONG INTERNATIONAL STUDENTS? AN EXPLORATIVE CASE STUDY ON UNIVERSITY STUDENTS
Öz
The international education market is as highly co mpetitive as it is quite big, dynamic, and responsive and even many countries around the world co mpete for it. Attracting international students in such a ma rket large ly depends on the level o f their satisfaction and internationalizat ion of university, one of the most important indicators of wh ich is the number of students that it succeeds to recruit fro m the international education ma rket. Hence, it is important to measure and know about how satisfied international students are and what factors affect their satisfaction for decision ma kers in universities. This study is an attempt to measure the satisfaction leve l of international students based on a conceptual model depended on literature review, wh ich is t hen applied to measure the satisfaction level of internationals in Niğde University, wh ich endeavors to get more international students. The model included a six g roup of variables, na me ly education quality, social life , econo mic conditions, facilities and services offered, students’ expectations, and empathy for students, as the influential factors. The data was collected fro m the international students in Niğde University with face-to-face questionnaire method and some exp loratory data analyses were performed on it. The paper presented the findings from the analyses of data and its relevant implications
Anahtar Kelimeler
Education market, customer satisfaction, student satisfaction, international students’ satisfaction, satisfaction level, higher education
Kaynakça
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