Türkiye’nin Yumuşak Gücü ve Kamu Diplomasisi: 2002-2019 arası Sırbistan Örneği

Yıl 2020, Cilt: 2 Sayı: 1, 74 - 89, 24.06.2020

Talha Yavuz , Şirin Duygulu Elcim

Öz

Bu çalışma yumuşak güç konseptini ve yumuşak gücün Türkiye’nin kamu diplomasisi’ni Sırbistan özelinde 2002- 2019 yılları arasında nasıl kullanıldığını incelemektedir. Bu makalede gelişen Sırbistan-Türkiye ilişkilerinde Türkiye’nin kamu diplomasisi’nin rolü çalışılmıştır. Örnek çalışma olarak Türkiye’nin kamu diplomasisinin araçları “devletten kamuya” ve “kamudan kamuya” olarak Sırbistan özelinde incelenmiştir. Türk İşbirliği ve Koordinasyon Ajansı (TİKA), Yurtdışı Türkler ve Akraba Topluluklar Başkanlığı (YTB), Yunus Emre Enstitüsü (YEE) “devletten kamuya” ve Türk dizileri, turizm, ticaret “kamudan kamuya” kısmında incelenmiştir.

Anahtar Kelimeler

Kamu Diplomasisi, Yumuşak Güç, Sırbistan, Türk Dış Politikası

Turkey’s Soft Power and Public Diplomacy: The Case of Serbia Between 2002-2019

Öz

This article explores the concept of soft power and how it’s been applied by public diplomacy of Turkey between 2002-2019. In this article, the role of Turkish public diplomacy in developing Serbian-Turkish relations is studied. As a case study, Turkish public diplomacy tools in Serbia as “state to public” and “public to public” and how they are exercised in order to wield soft power are analyzed. Turkish Cooperation and Coordination Agency (TİKA), Presidency for Turks Abroad and Related Communities (YTB), Yunus Emre Institute (YEE) as “state to public” actors, and Turkish soap operas, tourism, trade as “public to public” actors are presented in this study.

Anahtar Kelimeler

soft power, turkish foreign policy, turkey, public diplomacy, serbia

Kaynakça

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