Araştırma Makalesi
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Reflections of Artificial Intelligence on C-suite

Yıl 2020, Cilt 2, Sayı 1, 1 - 18, 24.06.2020

Öz

In this research we examined the reflections of artificial intelligence on management board (C-suite) by analyzing a dataset of 21 interviews, two conversations, two letters, and a live talk by prominent CEOs and AI experts, and we followed a discourse analysis methodology in the research process. As a result, we interpreted findings under three titles: 1) Opinions about artificial intelligence, 2) Common viewpoints, 3) Precautions and recommendations. This research is important as it provides an overview of the opinions of prominent figures in the business world on the effects of artificial intelligence. We expect that the findings of this research will give an insight into future research on effects of artificial intelligence on strategic management.

Kaynakça

  • Alvesson, M. and Karneman, D. (2000). Varities of discourse: On the study of organizations through discourse analysis, Human Relations, 53(9), 1125-1149. Doi: 10.1177%2F0018726700539002.
  • Balakrishnan, A. (2017). Jack Ma: World leaders must make 'hard choices' or the next 30 years will be painful. https://www.cnbc.com/2017/06/21/alibabas-jack-ma-says-people-will-work-four-hours-a-day-in-30-years.html (accessed September 14, 2018).
  • Bataller, C. and Harris, J. (2016). Turning artificial intelligence into business value. Today. Accenture. https://www.accenture.com/nz-en/insight-artificial-intelligence-business-value (accessed January 17, 2018).
  • Brin S. (2018). 2017 founders’ letter. https://abc.xyz/investor/founders-letters/2017/index.html (accessed January 17, 2018)
  • Clifford, C. (2017). Facebook CEO Mark Zuckerberg: Elon Musk's doomsday AI predictions are 'pretty irresponsible'. https://www.cnbc.com/2017/07/24/mark-zuckerberg-elon-musks-doomsday-ai-predictions-are-irresponsible.html (accessed May 25, 2018).
  • Buckner, G. D. & Shah V. (1993). Future vision: impacts of artificial ıntelligence on organizational success. Kybernetes, 22(2): 40-50. Doi:10.1108/eb005962
  • Dechev. (2017). Your business could be running on autopilot through a storm? http://lisbon.business-storm.com/kelvin-lee-interview-who-will-win-the-artificial-intelligence-marketing-automation-battle/ (accessed May 17, 2018).
  • Dewhurst, M. & Willmott, P. (2014). Manager and machine: The new leadership equation. Article. McKinsey Quarterly, September, https://www.mckinsey.com/featured-insights/leadership/manager-and-machine (accessed: February 20, 2017).
  • Edge.Org (2018). We are here to create. https://www.edge.org/conversation/kai_fu_lee-we-are-here-to-create (accessed May 17, 2018)
  • Elliot, R. (1996). Discourse analysis: Exploring action, function and conflict in social texts, Marketing Intelligence & Planning, 14(6), 65-68. doi: 10.1108/02634509610131171
  • Fox Business (2018). AI will replace humans. https://www.foxbusiness.com/features/bill-gates-isnt-convinced-that-ai-will-replace-humans (accessed May 17, 2018)
  • Heilbroner, R. L. (1967). Do machines make history? Technology and Culture, 8(3), 335-345. Doi: 10.2307/3101719.
  • Holloway, C. (1983). Strategic management and artificial intelligence. Long Range Planning, 16(5): 89-93. Doi: 10.1016/0024-6301(83)90082-1
  • Ignatius, A. (2017). Don’t try to protect the past. https://hbr.org/2017/07/dont-try-to-protect-the-past (accessed May 17, 2018).
  • Internet Association (producer). (2017). Gala2017: Jeff Bezos fireside chat [Video file]. https://www.youtube.com/watch?v=LqL3tyCQ1yY (accessed May 21, 2018).
  • Kılınç, İ. & Ünal, A . AI is the new Black: Effects of Artificial Intelligence on Business World. Journal of Contemporary Administrative Science. 6(2): 238-258. https://dergipark.org.tr/tr/download/article-file/837489
  • Kirkland, R. (2014). Artificial intelligence meets the C-suite. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/artificial-intelligence-meets-the-c-suite (accessed May 17, 2018).
  • Kranzberg, M. (1986). Technology and history: "Kranzberg's Laws". Technology and Culture, 27(3), 544-560. Doi: 10.2307/3105385.
  • Makridakis, S. (2017). The forthcoming Artificial Intelligence (AI) revolution: Its impact on society and firms. Futures. 90, 46-60. Doi: 10.1016/j.futures.2017.03.006
  • Musk, E. [ElonMusk]. (2017). Competition for AI superiority at national level most likely cause of WW3 imo [Twit]. https://twitter.com/elonmusk?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Ffuturism.com%2Felon-musk-competition-for-ai-superiority-at-national-level-will-be-the-most-likely-cause-of-ww3%2F (accessed May 17, 2018).
  • National Governors Associatıon (producer). (2017). NGA Summer Meeting - Introducing the new chair's initiative ‘ahead of the curve’” [Video file]. https://www.youtube.com/watch?v=2C-A797y8dA (accessed May 17, 2018).
  • Potter, J. and Wetherell, M. (1987). Discourse and Social Psychology: Beyond Attitutes and Behaviour. London: Sage.
  • Recode (producer). (2016). Artificial Intelligence | Elon Musk, SpaceX and Tesla | Code Conference 2016 [Video file]. https://www.youtube.com/watch?time_continue=2&v=tV8EOQNYC-8 (accessed May 21, 2018).
  • Reitman, W. (Ed.) (1986). Artificial intelligence applications for business: Getting acquainted. In Walter ReitmanArtificial Intelligence Applications for Business (Third printing). USA: Ablex Publishing Corporation.
  • Rhines, W. (1985). Artificial intelligence: out of the lab and into business. The Journal of Business Strategy, 6(1), 50-57. Doi: 10.1108/eb039099
  • S.A.S. Software (producer). (2017). SAS Analytics Café – Yapay zeka ile hayatımızda ne tür gelişmeler gözlemleyeceğiz?” [Video file]. https://www.youtube.com/watch?v=7lPcHTWtGGw (accessed May 21, 2018).
  • Technologya (n.d.). In Lexico. https://www.lexico.com/en/definition/technology
  • Technologyb (n.d.). In Cambridge Dictionary. https://dictionary.cambridge.org/tr/s%C3%B6zl%C3%BCk/ingilizce-t%C3%BCrk%C3%A7e/technology
  • Technologyc (n.d.). In Online Etymology Dictionary. https://www.etymonline.com/search?q=technology
  • Thomas, R.J., Fuchs R. & Silverstone, Y. (2016). A Machine in the C-suite. Accenture. https://www.accenture.com/t00010101T000000Z__w__/brpt/_acnmedia/PDF-13/Accenture-Strategy-WotF-Machine-CSuite.pdf (accessed: January 19, 2018).
  • Von Krogh, G. (2018). Artifıcial intelligence in organizations: new opportunities for phenomenon-based theorizing. Academy of Management Discoveries, 4(4), 404–409. Doi: 10.5465/amd.2018.0084.
  • Wooffitt, R. (2005). Conversation Analysis & Discourse Analysis: A Comperative and Critical Introduction. London: Sage.
  • World Economic Forum (producer) (2018). Jack Ma: I think globalization cannot be stopped [Video file]. https://www.youtube.com/watch?v=4zzVjonyHcQ (accessed May 21, 2018).
  • Zuckerberg, M. (2017). Live grilling in my backyard [Facebook Lie Talk]. https://www.facebook.com/zuck/videos/vb.4/10103911836230631/?type=2&theater (accessed May 21, 2018).

Yapay Zekanın Üst Düzey Yönetime Etkileri

Yıl 2020, Cilt 2, Sayı 1, 1 - 18, 24.06.2020

Öz

Bu araştırmada, önde gelen icra kurulu başkanları ve yapay zekâ uzmanlarına ait 21 röportaj, iki söyleşi, iki
mektup ve bir canlı söyleşiden oluşan veri setini analiz ederek yapay zekanın üst düzey yönetime yansımalarını
inceledik ve araştırma sürecinde söylem analizi metodolojisini takip ettik. Sonuç olarak, bulguları üç başlık
altında yorumladık: 1) Yapay zekâ ile ilgili görüşler, 2) Ortak görüşler, 3) Önlemler ve öneriler. Bu araştırma iş
dünyasının önde gelen isimlerinin yapay zekanın etkileri üzerine görüşlerinin genel bir bakışını sunması
açısından önem taşımaktadır. Bu araştırmanın bulgularının “yapay zekanın stratejik yönetim üzerine etkileri”
konulu gelecek araştırmalara fikir vereceğini beklemekteyiz.

Kaynakça

  • Alvesson, M. and Karneman, D. (2000). Varities of discourse: On the study of organizations through discourse analysis, Human Relations, 53(9), 1125-1149. Doi: 10.1177%2F0018726700539002.
  • Balakrishnan, A. (2017). Jack Ma: World leaders must make 'hard choices' or the next 30 years will be painful. https://www.cnbc.com/2017/06/21/alibabas-jack-ma-says-people-will-work-four-hours-a-day-in-30-years.html (accessed September 14, 2018).
  • Bataller, C. and Harris, J. (2016). Turning artificial intelligence into business value. Today. Accenture. https://www.accenture.com/nz-en/insight-artificial-intelligence-business-value (accessed January 17, 2018).
  • Brin S. (2018). 2017 founders’ letter. https://abc.xyz/investor/founders-letters/2017/index.html (accessed January 17, 2018)
  • Clifford, C. (2017). Facebook CEO Mark Zuckerberg: Elon Musk's doomsday AI predictions are 'pretty irresponsible'. https://www.cnbc.com/2017/07/24/mark-zuckerberg-elon-musks-doomsday-ai-predictions-are-irresponsible.html (accessed May 25, 2018).
  • Buckner, G. D. & Shah V. (1993). Future vision: impacts of artificial ıntelligence on organizational success. Kybernetes, 22(2): 40-50. Doi:10.1108/eb005962
  • Dechev. (2017). Your business could be running on autopilot through a storm? http://lisbon.business-storm.com/kelvin-lee-interview-who-will-win-the-artificial-intelligence-marketing-automation-battle/ (accessed May 17, 2018).
  • Dewhurst, M. & Willmott, P. (2014). Manager and machine: The new leadership equation. Article. McKinsey Quarterly, September, https://www.mckinsey.com/featured-insights/leadership/manager-and-machine (accessed: February 20, 2017).
  • Edge.Org (2018). We are here to create. https://www.edge.org/conversation/kai_fu_lee-we-are-here-to-create (accessed May 17, 2018)
  • Elliot, R. (1996). Discourse analysis: Exploring action, function and conflict in social texts, Marketing Intelligence & Planning, 14(6), 65-68. doi: 10.1108/02634509610131171
  • Fox Business (2018). AI will replace humans. https://www.foxbusiness.com/features/bill-gates-isnt-convinced-that-ai-will-replace-humans (accessed May 17, 2018)
  • Heilbroner, R. L. (1967). Do machines make history? Technology and Culture, 8(3), 335-345. Doi: 10.2307/3101719.
  • Holloway, C. (1983). Strategic management and artificial intelligence. Long Range Planning, 16(5): 89-93. Doi: 10.1016/0024-6301(83)90082-1
  • Ignatius, A. (2017). Don’t try to protect the past. https://hbr.org/2017/07/dont-try-to-protect-the-past (accessed May 17, 2018).
  • Internet Association (producer). (2017). Gala2017: Jeff Bezos fireside chat [Video file]. https://www.youtube.com/watch?v=LqL3tyCQ1yY (accessed May 21, 2018).
  • Kılınç, İ. & Ünal, A . AI is the new Black: Effects of Artificial Intelligence on Business World. Journal of Contemporary Administrative Science. 6(2): 238-258. https://dergipark.org.tr/tr/download/article-file/837489
  • Kirkland, R. (2014). Artificial intelligence meets the C-suite. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/artificial-intelligence-meets-the-c-suite (accessed May 17, 2018).
  • Kranzberg, M. (1986). Technology and history: "Kranzberg's Laws". Technology and Culture, 27(3), 544-560. Doi: 10.2307/3105385.
  • Makridakis, S. (2017). The forthcoming Artificial Intelligence (AI) revolution: Its impact on society and firms. Futures. 90, 46-60. Doi: 10.1016/j.futures.2017.03.006
  • Musk, E. [ElonMusk]. (2017). Competition for AI superiority at national level most likely cause of WW3 imo [Twit]. https://twitter.com/elonmusk?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Ffuturism.com%2Felon-musk-competition-for-ai-superiority-at-national-level-will-be-the-most-likely-cause-of-ww3%2F (accessed May 17, 2018).
  • National Governors Associatıon (producer). (2017). NGA Summer Meeting - Introducing the new chair's initiative ‘ahead of the curve’” [Video file]. https://www.youtube.com/watch?v=2C-A797y8dA (accessed May 17, 2018).
  • Potter, J. and Wetherell, M. (1987). Discourse and Social Psychology: Beyond Attitutes and Behaviour. London: Sage.
  • Recode (producer). (2016). Artificial Intelligence | Elon Musk, SpaceX and Tesla | Code Conference 2016 [Video file]. https://www.youtube.com/watch?time_continue=2&v=tV8EOQNYC-8 (accessed May 21, 2018).
  • Reitman, W. (Ed.) (1986). Artificial intelligence applications for business: Getting acquainted. In Walter ReitmanArtificial Intelligence Applications for Business (Third printing). USA: Ablex Publishing Corporation.
  • Rhines, W. (1985). Artificial intelligence: out of the lab and into business. The Journal of Business Strategy, 6(1), 50-57. Doi: 10.1108/eb039099
  • S.A.S. Software (producer). (2017). SAS Analytics Café – Yapay zeka ile hayatımızda ne tür gelişmeler gözlemleyeceğiz?” [Video file]. https://www.youtube.com/watch?v=7lPcHTWtGGw (accessed May 21, 2018).
  • Technologya (n.d.). In Lexico. https://www.lexico.com/en/definition/technology
  • Technologyb (n.d.). In Cambridge Dictionary. https://dictionary.cambridge.org/tr/s%C3%B6zl%C3%BCk/ingilizce-t%C3%BCrk%C3%A7e/technology
  • Technologyc (n.d.). In Online Etymology Dictionary. https://www.etymonline.com/search?q=technology
  • Thomas, R.J., Fuchs R. & Silverstone, Y. (2016). A Machine in the C-suite. Accenture. https://www.accenture.com/t00010101T000000Z__w__/brpt/_acnmedia/PDF-13/Accenture-Strategy-WotF-Machine-CSuite.pdf (accessed: January 19, 2018).
  • Von Krogh, G. (2018). Artifıcial intelligence in organizations: new opportunities for phenomenon-based theorizing. Academy of Management Discoveries, 4(4), 404–409. Doi: 10.5465/amd.2018.0084.
  • Wooffitt, R. (2005). Conversation Analysis & Discourse Analysis: A Comperative and Critical Introduction. London: Sage.
  • World Economic Forum (producer) (2018). Jack Ma: I think globalization cannot be stopped [Video file]. https://www.youtube.com/watch?v=4zzVjonyHcQ (accessed May 21, 2018).
  • Zuckerberg, M. (2017). Live grilling in my backyard [Facebook Lie Talk]. https://www.facebook.com/zuck/videos/vb.4/10103911836230631/?type=2&theater (accessed May 21, 2018).

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

İzzet KILINÇ>
DUZCE UNIVERSITY
0000-0002-6069-1291
Türkiye


Aslıhan ÜNAL> (Sorumlu Yazar)
Independent researcher
0000-0001-5896-8880
Türkiye

Yayımlanma Tarihi 24 Haziran 2020
Yayınlandığı Sayı Yıl 2020, Cilt 2, Sayı 1

Kaynak Göster

APA Kılınç, İ. & Ünal, A. (2020). Reflections of Artificial Intelligence on C-suite . Nitel Sosyal Bilimler , 2 (1) , 1-18 . Retrieved from https://dergipark.org.tr/tr/pub/nsb/issue/53158/674120