ETKİLİ BROŞÜR TASARLAMA VE BASIMININ İNCELENMESİ

Yıl 2017, Cilt: 12 Sayı: 1, 1 - 16, 03.01.2017

ARİF Özcan , GAMZE Şentürk

Öz

Broşür, etkin tasarımı ile ürün ve hizmet tanıtımı yapan, genellikle tek
parça ve üç kırımlı olarak kullanılan basılı malzemelerdir. Broşür bilgi,
davet, organizasyon, ürün ve olay gibi tek bir konuya odaklanarak onun hakkında
olumlu fikir sahibi edinmeyi ve harekete geçirmeyi hedefler. Diğer tanıtım
materyalleri olan afiş ve dergiye göre en önemli farkı, kısa zamanda
tüketilmesi ve buna rağmen etkili tanıtım için en sık kullanılan grafik tasarım
ürünlerinden birisi olmasıdır. Durum böyle olunca verilmek istenen mesajın zamanında
ve doğru biçimde hedefe ulaşması gerekir. Bu sağlandığı takdirde diğer grafik
tasarım ürünlerinden farklı bir yere sahip olmaktadır. İşte bu yüzden etkili
broşür tasarlamak için yapılması gerekenler incelenerek, nelere dikkat edilmesi
ve nelerden kaçınılması gerektiği ortaya çıkarılmalıdır.

      Çalışmada ilk olarak grafik
tasarım ilkeleri ele alınmıştır. Daha sonra broşür hakkında bilgiler verilerek,
broşür tasarlamaya başlamadan önce bilmemiz gerekenler, tasarım sırasında
yapmamız gerekenler, kaçınmamız gereken hususlar açıklanmıştır. Sonra tasarımı
tamamlanan broşürün baskı işlemlerine değinilmiştir. Sonuç olarak etkili bir broşür
tasarlamak için bütün etkenleri içine alarak neler yapmamız, nelere dikkat
etmemiz gerektiği konularında öneriler sunulmuştur.

Anahtar Kelimeler

Grafik Tasarım, Broşür, Broşür Tasarımı, Ofset Baskı, Dijital Baskı

Kaynakça

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