PDF EndNote BibTex RIS Kaynak Göster

THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE

Yıl 2016, Cilt 11, Sayı 1, 1 - 12, 10.01.2016

Öz

The most important contribution has been in the field of information systems and the marketing research when the transition from traditional marketing methods to marketing communications which has an integrated structure. The scientific and technological changes which the new world order brought created different instruments about access to information and information dissemination, so this condition has contributed to occur a strategic structure for both producers and consumers. The importance of marketing researchs which provide competitive power under the increasing importance of local markets and new methods applied to reach the information in the globalized world were analyzed in the study. In order to emphasize the importance a field study has been applied to producers company in Sivas city for their approaches have been identified about the topic of marketing research. 

Kaynakça

  • • Churchill, G.A., (1991). Marketing Research Methodological Foundations, University of Wisconsin, USA: The Dryden Press.
  • • Erem, T., (1975). Pazarlama Yönetimi ve Karar Alma, İstanbul: Hilal Matbaacılık (2. Baskı).
  • • Haksever, C., (1974). Yöneylem Araştırmasının Pazarlama Yönetiminde Uygulama Olanakları Ve Sorunları, Ankara Üniversitesi IIBF Dergisi Cilt:6, Sayı:12, Ankara.
  • • Malhotra, N.K., (2002). Basic Marketing Research: A Decision-Making Approach, Upper Saddle River, NJ: Prentice Hall, ISBN 978-0-13-376856-5.
  • • Mucuk, İ., (1994). Pazarlama İlkeleri, İstanbul: Der Yayınları.
  • • Semiz, M., (2007). Örnekleme Yöntemleri, Konya: Dizgi Ofset& Matbaacılık.
  • • Smith, M., Albaum Gerald, S., (2012). Basic Marketing Research: Volume 1 Handbook for Research Professionals Official Training Guide from Qualtrics, ISBN: 978-0-9849328-1-8.
  • • Yükselen, C., (2003). Pazar Araştırmaları, Ankara: Detay Yayıncılık.

Yıl 2016, Cilt 11, Sayı 1, 1 - 12, 10.01.2016

Öz

Geleneksel pazarlama yöntemlerinden bütünleşik bir yapı olan yaşanan pazarlama araştırması ve bilgi sistemleri alanında olmuştur. Yenidünya düzeninin getirdiği bilimsel ve teknolojik değişimler bilgiye ulaşmada ve bilgiyi yaymada farklı enstrümanlar oluşturarak, hem üreticiler hem de tüketiciler için stratejik bir yapı meydana gelmesine katkıda bulunmuştur. Globalleşen dünyada yerel pazarların artan önemi ve bilgiye ulaşmada uygulanan yeni yöntemler çerçevesinde önemli bir rekabet gücü sağlayan Pazar araştırmalarının önemi çalışma kapsamında incelenmiştir. Bu öneme vurgu yapmak amacıyla da Sivas ilinde üretim yapan firmalar ile yapılan bir saha çalışmasıyla pazar araştırması konusundaki yaklaşımları tespit edilmiştir

Kaynakça

  • • Churchill, G.A., (1991). Marketing Research Methodological Foundations, University of Wisconsin, USA: The Dryden Press.
  • • Erem, T., (1975). Pazarlama Yönetimi ve Karar Alma, İstanbul: Hilal Matbaacılık (2. Baskı).
  • • Haksever, C., (1974). Yöneylem Araştırmasının Pazarlama Yönetiminde Uygulama Olanakları Ve Sorunları, Ankara Üniversitesi IIBF Dergisi Cilt:6, Sayı:12, Ankara.
  • • Malhotra, N.K., (2002). Basic Marketing Research: A Decision-Making Approach, Upper Saddle River, NJ: Prentice Hall, ISBN 978-0-13-376856-5.
  • • Mucuk, İ., (1994). Pazarlama İlkeleri, İstanbul: Der Yayınları.
  • • Semiz, M., (2007). Örnekleme Yöntemleri, Konya: Dizgi Ofset& Matbaacılık.
  • • Smith, M., Albaum Gerald, S., (2012). Basic Marketing Research: Volume 1 Handbook for Research Professionals Official Training Guide from Qualtrics, ISBN: 978-0-9849328-1-8.
  • • Yükselen, C., (2003). Pazar Araştırmaları, Ankara: Detay Yayıncılık.

Ayrıntılar

Birincil Dil İngilizce
Bölüm İletişim Bilimleri
Yazarlar

ZEKİYE TAMER GENCER>

0000-0001-6065-7395

Yayımlanma Tarihi 10 Ocak 2016
Yayınlandığı Sayı Yıl 2016, Cilt 11, Sayı 1

Kaynak Göster

Bibtex @ { nwsahuman213427, journal = {Humanities Sciences}, eissn = {1308-7320}, address = {}, publisher = {E-Journal of New World Sciences Academy}, year = {2016}, volume = {11}, number = {1}, pages = {1 - 12}, title = {THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE}, key = {cite}, author = {Tamer Gencer, ZEKİYE} }
APA Tamer Gencer, Z. (2016). THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE . Humanities Sciences , 11 (1) , 1-12 . Retrieved from https://dergipark.org.tr/tr/pub/nwsahuman/issue/19954/213427
MLA Tamer Gencer, Z. "THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE" . Humanities Sciences 11 (2016 ): 1-12 <https://dergipark.org.tr/tr/pub/nwsahuman/issue/19954/213427>
Chicago Tamer Gencer, Z. "THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE". Humanities Sciences 11 (2016 ): 1-12
RIS TY - JOUR T1 - THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE AU - ZEKİYETamer Gencer Y1 - 2016 PY - 2016 N1 - DO - T2 - Humanities Sciences JF - Journal JO - JOR SP - 1 EP - 12 VL - 11 IS - 1 SN - -1308-7320 M3 - UR - Y2 - 2023 ER -
EndNote %0 Humanities Sciences THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE %A ZEKİYE Tamer Gencer %T THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE %D 2016 %J Humanities Sciences %P -1308-7320 %V 11 %N 1 %R %U
ISNAD Tamer Gencer, ZEKİYE . "THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE". Humanities Sciences 11 / 1 (Ocak 2016): 1-12 .
AMA Tamer Gencer Z. THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE. Humanities Sciences. 2016; 11(1): 1-12.
Vancouver Tamer Gencer Z. THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE. Humanities Sciences. 2016; 11(1): 1-12.
IEEE Z. Tamer Gencer , "THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE", Humanities Sciences, c. 11, sayı. 1, ss. 1-12, Oca. 2016