MARKETING AND COMPETITION LAW: IN THE PERSPECTIVE OF TURKISH COMPETITION AUTHORITY CASES

Abstract

Increasing competition in many economies in the world brings back new strategy seekings. Sometimes these seekings cause “aggressive” or suicidal” applications. Since these applications negatively affect competition, legal arrangements about these subjects have been made with competition law in Turkey as in many countries. In this study the relationship between marketing and competition law was investigated by analyzing the decisions of Turkish Competition Authority. At the same time Turkish Competition Law is explained for marketing decision makers of firms and also marketing academicians. All the decisions from the Authority’s foundation date are analysed. The analysis has been made by Nvio package program. Findings of this study are; There is an important relationship between marketing and antitrust law, marketing strategies play an important role in Turkish Competition Authority’s decisions, decision makers in marketing should be aware of the regulations of competition law while they are giving important strategical decisions.

Keywords

• Marketing, Marketing Strategies,Turkish Competition Authority, Turkish Competition Law, Content Analysis

Kaynakça

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