Dijital Mahremiyet ve Mikro-Otoriterlik: Sağ Popülist Aile Söyleminin Türkiye’de Evlilik ve Instagram Kullanımı Üzerinden Yeniden Üretimi

Yıl 2025, Cilt: 4 Sayı: 7, 76 - 95, 31.12.2025

Ebru Dayanır , Gaye Nisanoğlu

Öz

Bu makale, Türkiye’de evli genç kadınların Instagram kullanım pratiklerini inceleyerek dijital kültür, toplumsal cinsiyet ve sağ popülist aile ideolojisinin kesişim alanını analiz etmektedir. Sağ popülist rejimlerin 21. yüzyılda aileyi merkezî bir siyasal özne olarak yeniden inşa ettiği ve geleneksel toplumsal cinsiyet normlarını modern teknolojik araçlar üzerinden tahkim ettiği literatürde geniş biçimde tartışılmaktadır. Ancak dijital platformların gündelik evlilik pratiklerinde bu ideolojik çerçeveyi nasıl mikro düzeyde yeniden ürettiğine dair çalışmalar sınırlıdır. Bu araştırma, nitel bir tasarım çerçevesinde 8 evli kadın ile yapılan yarı-yapılandırılmış görüşmelere dayanmaktadır. MAXQDA ile yürütülen tematik analiz, dört temel bulgu ortaya koymaktadır: (1) Instagram'ın evlilik içinde ayrı bir iletişim ve duygusal temas alanı olarak kurulması; (2) dijital gözetim, kontrol ve şifre paylaşımı üzerinden kurulan güven rejimleri; (3) algoritmik yönlendirmelerin kıskançlık, kriz ve şüpheyi tetikleyerek ilişkisel kırılganlığı artırması; (4) dijital pratiklerin ev içi iktidar ilişkilerini yeniden şekillendirerek “mikro-otoriter” düzenekler oluşturması. Bulgular, sağ popülist aile söyleminin öngördüğü heteronormatif, ahlaki ve disipline edici aile modelinin dijital kültür tarafından desteklendiğini göstermektedir. Instagram, sadece eğlence ve iletişim aracı değil, aynı zamanda partnerlerin birbirinin davranışlarını takip ettiği, mahremiyet sınırlarının müzakere edildiği ve toplumsal cinsiyet rollerinin yeniden üretildiği bir gözetim alanına dönüşmektedir. Çalışma, sağ popülizmin makro-ideolojik çerçevesi ile evlilik içi mikro-pratikler arasındaki bağlantıları görünür kılarak “dijital mikro-otoriterlik” kavramını literatüre kazandırmaktadır. Dijital mahremiyet, toplumsal cinsiyet eşitliği ve aile içi ilişkiler bağlamında yeni sınırların oluştuğunu tartışan çalışma, gelecekteki araştırmalar için önemli bir zemin sunmaktadır.

Anahtar Kelimeler

Dijital mahremiyet , Sağ popülizm , Aile ideolojisi , Evlilik , Toplumsal Cinsiyet , Mikro-otoriterlik

Etik Beyan

Etik kurul onayı alınmıştır.

Digital Privacy and Micro-Authoritarianism: The Reproduction of Right-Populist Family Discourse Through Marriage and Instagram Use in Turkey

Öz

This article analyzes the intersection of digital culture, gender, and right-populist family ideology by examining the Instagram practices of young married women in Turkey. While the literature widely discusses how right-populist regimes in the twenty-first century reconstruct the family as a central political subject and reinforce traditional gender norms through modern technological tools, there is limited research on how digital platforms reproduce this ideological framework at the micro level within everyday marital practices. Drawing on a qualitative research design, the study is based on semi-structured interviews with eight married women. A thematic analysis conducted using MAXQDA reveals four key findings: (1) Instagram functions as a distinct space of communication and emotional connection within marriage; (2) regimes of trust are shaped by digital surveillance, control, and password sharing; (3) algorithmic recommendations amplify jealousy, suspicion, and relational crises, thereby increasing emotional fragility; and (4) digital practices restructure domestic power relations, generating “micro-authoritarian” mechanisms within the household. The findings indicate that the heteronormative, moralizing, and disciplinary family model promoted by right-populist discourse is reinforced by digital culture. Instagram becomes not merely a tool for entertainment and communication but a space of surveillance in which partners monitor each other’s behaviors, negotiate the boundaries of privacy, and reproduce gendered expectations. By uncovering the linkages between the macro-ideological frame of right-wing populism and micro-level marital practices, the study introduces the concept of “digital micro-authoritarianism” into the literature. It highlights the emergence of new boundaries in relation to digital privacy, gender equality, and intimate relationships, offering a crucial foundation for future research.

Anahtar Kelimeler

Digital privacy , Right-wing populism , family ideology , İnstagram , Marriage , Gender , Micro-Authoritarianism

Etik Beyan

Ethics committee approval has been obtained.

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