YEŞİL VE SÜRDÜRÜLEBİLİR GİRİŞİMCİLİK İÇİN DEMATEL TABANLI BİR KARAR DESTEK MODELİ

Öz

Bu çalışma, yeşil ve sürdürülebilir girişimcilikte rol oynayan kriterler arasındaki nedensel ilişkileri DEMATEL yöntemi ile analiz etmeyi amaçlamaktadır. Literatürde bu alan çoğunlukla faktörleri parçalı ele almakta ve karşılıklı bağımlılıkları yeterince açıklayamamaktadır. Bu boşluğu gidermek için Paydaş Teorisi, Kaynak Tabanlı Görüş ve Beşli Sarmal Modeli çerçevesinde bütüncül bir yaklaşım benimsenmiştir. 12 kriter on uzman görüşüyle değerlendirilmiş ve doğrudan ilişki matrisi oluşturulmuştur. DEMATEL analizine göre en önemli kriter Sürdürülebilirlik Yönelimi/Çevresel Bilinç (0,098), ardından Yeşil İnovasyon Kapasitesi (0,096) ve Teknolojik Yetenek/Dijital Altyapı (0,092) gelmektedir. En düşük kriterler ise Risk Algısı (0,062), Eğitim Düzeyi (0,070) ve Finansmana Erişim (0,079) olarak belirlenmiştir. Eşik değer 0,380 olup, en çok etkilenen kriterler K4 ve K6’dır. Bulgular, çevresel bilinç ve dijital kapasitenin sistemde kritik ve yönlendirici rol oynadığını göstermektedir. Çalışma, özellikle KOBİ’ler için stratejik karar destek çerçevesi sunarak literatüre katkı sağlamaktadır.

Anahtar Kelimeler

• Yeşil Girişimcilik
• Sürdürülebilir Girişimcilik
• DEMATEL Yöntemi

A DEMATEL BASED DECISION SUPPORT MODEL FOR GREEN AND SUSTAINABLE ENTREPRENEURSHIP

Öz

This study analyzes causal relationships among green and sustainable entrepreneurship criteria using the DEMATEL method. Existing literature mostly treats factors in isolation and fails to capture interdependencies. An integrated framework based on Stakeholder Theory, Resource-Based View, and the Triple/Quintuple Helix Model is applied. Twelve criteria were evaluated by ten experts and a direct-relation matrix was constructed. Results show that Sustainability Orientation/Environmental Awareness (0.098) is the most influential factor, followed by Green Innovation Capacity (0.096) and Technological Capability/Digital Infrastructure (0.092). The least influential factors are Risk Perception (0.062), Education Level (0.070), and Access to Finance (0.079). The threshold value is 0.380, and K4 and K6 are the most affected criteria. Findings highlight environmental awareness and digital capability as key driving forces in the system. The study provides a decision-support framework for SMEs and contributes to sustainable entrepreneurship literature.

Anahtar Kelimeler

• Green Entrepreneurship
• Sustanable Entrepreneurship
• DEMATEL Method

Kaynakça

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