Araştırma Makalesi
BibTex RIS Kaynak Göster

The Trends of Marketing Literature during the COVID-19 Pandemic: A Review with Bibliometric Analysis

Yıl 2020, Cilt: 16 Sayı: 29 Ekim Özel Sayısı, 3251 - 3273, 31.10.2020
https://doi.org/10.26466/opus.788120

Öz

The purpose of this study is to determine the studies in the marketing literature during the period of the COVID-19 pandemic and to establish a theoretical background for future studies in the marketing literature. A total of 280 studies in 76 Web of Science (WoS) and 204 Scopus databases, covering the COVID-19 pandemic period between January and July 2020, were conducted with "2019-nCoV", "COVID-19" and "Coronavirus Disease 2019" as found using keywords such as “marketing” and “consumer behaviour” and as analysed via a bibliometric analysis method using the quantitative research method and the VOSviewer 1.6.15 software program. It was found that in the co-authorship analysis, the USA and China are the countries with the largest contributions to the literature, and in the co-authorship cluster analysis, nine countries including Belgium and Cameroon are in the first cluster, most cited authors, co-citation analysis was basically divided into four groups, where their main theme was “marketing communication, hedonic motivation, telemedicine, tourism, panic buying, advertising, consumer demand, consumer behaviour, consumer contracts, crisis management, food prices, sustainability” in the analysis of joint assets.

Kaynakça

  • Abena, P. M., Decloedt, E. H., Bottieau, E., Suleman, F., Adejumo, P., Sam-Agudu, . . . Nachega J. (2020). Chloroquine and hydroxychloroquine for the prevention or treatment of novel coronavirus disease (COVID-19) in africa: Caution for inappropriate off-label use in healthcare settings. The American journal of Tropical Medicine and Hygiene, 1-5.
  • Aliyev, F., Ürkmez, T. and Wagner, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: A bibliometric study and content analysis. Management Review Quarterly, 69(3), 233-264.
  • Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M. and Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656-17666.
  • Bennett, N. J., Finkbeiner, E. M., Ban, N. C., Belhabib, D., Jupiter, S. D., Kittinger, J. N., . . . Christie, P. (2020). The COVID-19 pandemic. Small-Scale Fisheries and Coastal Fishing Communities, 48(4), 336-347.
  • Bornmann, L. and Mutz, R. (2015). Growth rates of modern science: A bibliometric analysis based on the number of publications and cited references. Journal of the Association for Information Science and Technology, 66(11), 2215-2222.
  • Broadus, R. N. (1987). Toward a definition of “bibliometrics”. Scientometrics, 12(5-6), 373-379.
  • Chahrour, M., Assi, S., Bejjani, M., Nasrallah, A. A., Salhab, H., Fares, M. and Khachfe, H. H. (2020). A bibliometric analysis of Covid-19 research activity: A call for increased output. Cureus, 12(3), 7357.
  • Chen, Q., Liang, M., Li, Y., Guo, J., Fei, D., Wang, L., . . . Zhang, Z. (2020). Mental health care for medical staff in China during the COVID-19 outbreak. The Lancet Psychiatry, 7(4), 15-16.
  • Chen, X., Xie, H., Wang, F. L., Liu, Z., Xu, J. and Hao, T. (2018). A bibliometric analysis of natural language processing in medical research. BMC Medical Informatics and Decision Making, 18(1), 1-14.
  • Chinazzi, M., Davis, J. T., Ajelli, M., Gioannini, C., Litvinova, M., Merler, S., . . . Viboud, C. (2020). The effect of travel restrictions on the spread of the 2019 novel coronavirus (COVID-19) outbreak. Science, 368(6489), 395-400.
  • Committee for the Coordination of Statistical Activities (2020). How COVID-19 is changing the world: A statistical perspective. Arrived from https://www.wto.org/english/tratop_e/covid19_e/ccsa_publication_e.pdf at 24 August 2020.
  • Craven, M., Liu, L., Mysore, M. and Wilson, M. (2020). COVID-19: Implications for business. McKinsey & Company. Arrived from http://www.amcham-egypt.org/bic/pdf/corona1/McKinsey_Co%20-%20COVID-19- Implications%20For%20Business.pdf at 24 August 2020.
  • Cronin, B. (2001). Bibliometrics and beyond: Some thoughts on web-based citation analysis. Journal of Information Science, 27(1), 1-7.
  • Çelik, O. and Canoğlu, M. (2019). Ulakbim veri tabanında sürdürülebilir ve çevreci pazarlama konusunda yayınlanmış makalelerin bibliyometrik analizi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28(3), 24-36.
  • Çiçek, D. and Kozak, N. (2012). Anatolia: Turizm Araştırmaları Dergisi’nde yayımlanan hakem denetimli makalelerin bibliyometrik profili. Türk Kütüphaneciliği, 26(4), 734-756.
  • Dabirian, A., Diba, H., Tareh, F. v Treen, E. (2016). A 23-year bibliometric study of the journal of food products marketing. Journal of Food Products Marketing, 22(5), 610-622.
  • Daniels, M. J., Cohen, M. G., Bavry, A. A. and Kumbhani, D. J. (2020). Reperfusion of STEMI in the COVID-19 era- Business as usual?. Circulation, 2020(141), 1948-1950.
  • Darsono, D., Rohmana, J. A. and Busro, B. (2020). Against COVID-19 pandemic: Bibliometric assessment of World Scholars' International Publications related to COVID-19. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 5(1), 75-89.
  • De Caro, F., Hirschmann, T. M. and Verdonk, P. (2020). Returning to orthopaedic business as usual after COVID-19: Strategies and options. Knee Surgery, Sports Traumatology, Arthroscopy, 2020(28), 1699-1704.
  • De Felice, F. and Polimeni, A. (2020). Coronavirus Disease (COVID-19): A machine learning bibliometric analysis. In Vivo, 34, 1613-1617.
  • Dehghanbanadaki, H., Seif, F., Vahidi, Y., Razi, F., Hashemi, E., Khoshmirsafa, M. and Aazami, H. (2020). Bibliometric analysis of global scientific research on Coronavirus (COVID-19). Medical Journal of The Islamic Republic of Iran (MJIRI), 34(1), 354-362.
  • Di Vaio, A., Boccia, F., Landriani, L. and Palladino, R. (2020). Artificial intelligence in the agri-food system: Rethinking sustainable business models in the COVID-19 scenario. Sustainability, 12(12), 4851.
  • Donthu, N. and Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284.
  • Donthu, N., Kumar, S. and Pattnaik, D. (2020). Forty-five years of journal of business research: A bibliometric analysis. Journal of Business Research, 109, 1–14.
  • Egghe, L. and Rousseau, R. (2002). Co-citation, bibliographic coupling and a characterization of lattice citation networks. Scientometrics, 55(3), 349-361.
  • El Mohadab, M., Bouikhalene, B. and Safi, S. (2020). Bibliometric method for mapping the state of the art of scientific production in Covid-19. Chaos, Solitons & Fractals, 139, 1-16.
  • Ewing-Chow, D. (30 July 2020). COVID-19 has given consumers five new reasons to eat local. Arrived from https://www.forbes.com/sites/daphneewingchow/2020/07/30/covid-19-has-given-consumers-five-new- reasons-to-eat-local/#26624e0d3ccc at 24 August 2020.
  • Fairlie, R. W. (2020). The impact of COVID-19 on small business owners: Continued losses and the partial rebound in may 2020. National Bureau of Economic Research.
  • Ferreira, J. J. M., Fernandes, C. I. and Ratten, V. (2016). A co-citation bibliometric analysis of strategic management research. Scientometrics, 109(1), 1–32.
  • Fetscherin, M. and Heinrich, D. (2015). Consumer brand relationships research: A bibliometric citation meta- analysis. Journal of Business Research, 68(2), 380-390.
  • Fırat, Ö. G. S. and Durmaz, Y. (2020). Yeşil pazarlamanın bilim haritalama teknikleri açısından değerlendirilmesi: Bibliyometrik analiz. Smart Journal, 6(30), 458-472.
  • Galvagno, M. (2017). Bibliometric literature review: An opportunity for marketing scholars. Mercati & Competitività, 4, 7-15.
  • Glynn, R. W., Chin, J. Z., Kerin, M. J. v Sweeney, K. J. (2010). Representation of cancer in the medical literature - A bibliometric analysis. PLoS ONE, 5(11), 1-8.
  • Gostin, L. O. and Wiley, L. F. (2020). Governmental public health powers during the COVID-19 pandemic: Stay-at-home orders, business closures, and travel restrictions. Jama, 323(21), 2137-2138.
  • Gössling, S., Scott, D. and Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, 1-20.
  • Gürbüz, C. and Bozkurt, Ö. Ç. (2016). Pazarlama ve pazarlama araştırmaları dergisi’nin bibliyometrik analizi. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(3), 1-23.
  • Hall, C. M. (2011). Publish and perish? Bibliometric analysis, journal ranking and the assessment of research quality in tourism. Tourism Management, 32(1), 16-27.
  • Hamidah, I., Sriyono, S. and Hudha, M. N. (2020). A bibliometric analysis of COVID-19 research using VOSviewer. Indonesian Journal of Science and Technology, 5(2), 34-41.
  • Heradio, R., De La Torre, L., Galan, D., Cabrerizo, F. J., Herrera-Viedma, E. and Dormido, S. (2016). Virtual and remote labs in education: A bibliometric analysis. Computers & Education, 98, 14-38.
  • Herrera-Viedma, E., López-Robles, J. R., Guallar, J. and Cobo, M. J. (2020). Global trends in coronavirus research at the time of Covid-19: A general bibliometric approach and content analysis using SciMAT. El Profesional de la Información, 29(3), 1-20.
  • Hoffman, D. L. and Holbrook, M. (1993). The intellectual structure of consumer research: A bibliometric study of author cocitations in the first 15 years of the Journal of Consumer Research. Journal of Consumer Research, 19(4), 505–517.
  • Hossain, M. M. (2020). Current status of global research on novel coronavirus disease (Covid-19): A bibliometric analysis and knowledge mapping. F1000 Research, 9, 1-14.
  • Hu, Y., Chen, M., Wang, Q., Zhu, Y., Wang, B., Li, S., . . . Hu, Y. (2020). From SARS to COVID-19: A bibliometric study on emerging infectious diseases with natural language processing technologies. Research Square, In Press, 1-5.
  • Huang, M. H. and Chang, Y. W. (2011). A study of interdisciplinarity in information science: using direct citation and co-authorship analysis. Journal of Information Science, 37(4), 369-378.
  • Jribi, S., Ben Ismail, H., Doggui, D. and Debbabi, H. (2020). COVID-19 virus outbreak lockdown: What impacts on household food wastage?. Environment, Development and Sustainability, 22, 3939-3955.
  • Kambhampati, S. B., Vaishya, R. and Vaish, A. (2020). Unprecedented surge in publications related to COVID- 19 in the first three months of pandemic: A bibliometric analytic report. Journal of Clinical Orthopaedics and Trauma, 11(Suppl 3), 304-306.
  • Kennett-Hensel, P., Sneath, J. and Lacey, R. (2012). Liminality and consumption in the aftermath of a natural disaster. Journal of Consumer Marketing 29 (1), 52–63.
  • Kessler, M. M. (1963). Bibliographic coupling between scientific papers. American documentation, 14(1), 10- 25.
  • Kim, J. and McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112.
  • Koehler, W. (2001). Information science as "Little Science": The implications of a bibliometric analysis of theJournal of the American Society for Information Science. Scientometrics, 51(1), 117-132.
  • Leung, X. Y., Sun, J. and Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35-45.
  • Li, Q., Jiang, Y. and Zhang, M. (2012). National representation in the emergency medicine literature: a bibliometric analysis of highly cited journals. The American journal of emergency medicine, 30(8), 1530- 1534.
  • Liao, H., Tang, M., Luo, L., Li, C., Chiclana, F. and Zeng, X. J. (2018). A bibliometric analysis and visualization of medical big data research. Sustainability, 10(166), 1-18.
  • Lores, E. (5 August 2020). Doing the right thing at the worst time: this is why protecting human rights protects businesses. Arrived from https://www.weforum.org/agenda/2020/08/doing-the-right-thing-at- the-worst-time-this-is-why-human-rights-principles-protect-businesses/ at 24 August 2020.
  • Lou, J., Tian, S. J., Niu, S. M., Kang, X. Q., Lian, H. X., Zhang, L. X. and Zhang, J. J. (2020). Coronavirus disease 2019: A bibliometric analysis and review. European Review for Medical and Pharmacological Science, 24(6), 3411- 3421.
  • Martínez-López, F. J., Merigó, J. M., Valenzuela-Fernández, L. and Nicolás, C. (2018). Fifty years of the european journal of marketing: A bibliometric analysis. European Journal of Marketing, 52(1/2), 439-468.
  • Moazzami, B., Razavi-Khorasani, N., Moghadam, A. D., Farokhi, E. and Rezaei, N. (2020). COVID-19 and telemedicine: Immediate action required for maintaining healthcare providers well-being. Journal of Clinical Virology, 126, 1-2.
  • Most, F., Conejo, F. J. and Cunningham, L. F. (2018). Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis. Journal of Research in Marketing and Entrepreneurship, 20(2), 229-251.
  • Mulet-Forteza, C., Martorell-Cunill, O., Merigó, J. M., Genovart-Balaguer, J. and Mauleon-Mendez, E. (2018). Twenty five years of the journal of travel & tourism marketing: A bibliometric ranking. Journal of Travel & Tourism Marketing, 35(9), 1201-1221.
  • Narin, F. (1976). Evaluative bibliometrics: The use of publication and citation analysis in the evaluation of scientific activity. Cherry Hill, New Jersey: Computer Horizons.
  • Radanliev, P., De Roure, D., Walton, R., Van Kleek, M., Santos, O., Montalvo, R. M. and Maddox, L. T. (2020). What country, university or research institute, performed the best on COVID-19? Bibliometric analysis of scientific literature. Univeristy of Oxford, Department of Engineering Sciences, University of Oxford, England, UK.
  • Rubinger, L., Gazendam, A., Ekhtiari, S., Nucci, N., Payne, A., Johal, H.,. . . Bhandari, M. (2020). Maximizing virtual meetings and conferences: A review of best practices. International Orthopaedics, 44, 1461–1466.
  • Sa’ed, H. Z. and Al-Jabi, S. W. (2020). Mapping the situation of research on coronavirus disease-19 (COVID- 19): A preliminary bibliometric analysis during the early stage of the outbreak. BMC Infectious Diseases, 20(1), 1-8.
  • Samiee, S. and Chabowski, B. R. (2012). Knowledge structure in international marketing: A multi-method bibliometric analysis. Journal of the Academy of Marketing Science, 40(2), 364-386.
  • Seetharaman, P. (2020). Business models shifts: Impact of Covid-19. International Journal of Information Management, 54, 102173.
  • Seyedghorban, Z., Matanda, M. J. and LaPlaca, P. (2016). Advancing theory and knowledge in the business- to-business branding literature. Journal of Business Research, 69(8), 2664-2677.
  • Shilbury, D. (2011). A bibliometric study of citations to sport management and marketing journals. Journal of Sport Management, 25(5), 423-444.
  • Singh, S. and Dhir, S. (2019). Structured review using TCCM and bibliometric analysis of international cause- related marketing, social marketing, and innovation of the firm. International Review on Public and Nonprofit Marketing, 16(2-4), 335-347.
  • Small H. (1973). Co-citation in the scientific literature: A new measure of the relationship between two documents. Journal of the American Society for Information Science, 24(4): 265-269.
  • Soteriades, E. S. and Falagas, M. E. (2006). A bibliometric analysis in the fields of preventive medicine, occupational and environmental medicine, epidemiology, and public health. BMC Public Health, 6(1), 1-8.
  • Tellis, G. J., Chandy, R. K. and Ackerman, D. S. (1999). In search of diversity: The record of major marketing journals. Journal of Marketing Research, 36(1), 120–131.
  • Theoharakis, V. and Hirst, A. (2002). Perceptual differences of marketing journals: A worldwide perspective. Marketing Letters, 13(4), 389–402.
  • Valenzuela, L. M., Merigó, J. M., Johnston, W. J., Nicolas, C. and Jaramillo, J. F. (2017). Thirty years of the journal of business & industrial marketing: A bibliometric analysis. Journal of Business & Industrial Marketing, 32(1), 1-18.
  • Van Doremalen, N., Bushmaker, T. and Munster, V. J. (2013). Stability of Middle East respiratory syndrome coronavirus (MERS-CoV) under different environmental conditions. Eurosurveillance, 18(38), 20590.
  • Van Eck, N. J. and Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523-538.
  • Vasantha, R. N. and Patil, S. B. (2020). Indian Publications on SARS-CoV-2: A bibliometric study of WHO COVID-19 database. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14(5), 1171-1178.
  • Verma, S. v Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118(2020), 253–261.
  • Vogel, R. v Güttel, W. H. (2013). The dynamic capability view in strategic management: A bibliometric review. International Journal of Management Reviews, 15(4), 426-446.
  • Waltman, L., Van Eck, N. J. and Noyons, E. C. (2010). A unified approach to mapping and clustering of bibliometric networks. Journal of Informetrics, 4(4), 629-635.
  • World Health Organization (2020a). Timeline of WHO’s response to COVID-19. Arrived from https://www.who.int/news-room/detail/29-06-2020-covidtimeline at 24 August 2020.
  • World Health Organization (2020b). COVID‑19 strategy update. Arrived from https://www.who.int/docs/default-source/coronaviruse/covid-strategy-update-14april2020.pdf? sfvrsn=29da3ba0_19 at 24 August 2020.
  • World Trade Organization (2020). Annual Report 2020. Arrived from https://www.wto.org/english/res_e/booksp_e/anrep_e/anrep20_e.pdf at 24 August 2020.
  • Yang, K. L., Jin, X. Y., Gao, Y., Xie, J., Liu, M., Zhang, J. H. and Tian, J. H. (2020). Bibliometric analysis of researches on traditional Chinese medicine for coronavirus disease 2019 (COVID-19). Integrative Medicine Research, 100490, 1-30.
  • Yu, Y., Li, Y., Zhang, Z., Gu, Z., Zhong, H., Zha, Q., . . . Chen, E. (2020). A bibliometric analysis using VOSviewer of publications on COVID-19. Annals of Translational Medicine, 8(13), 1-11.
  • Zeren, D. and Kaya, N. (2020). Dijital pazarlama: Ulusal yazının bibliyometrik analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52.
  • Zhou, Y. and Chen, L. (2020). Twenty-year span of global coronavirus research trends: A bibliometric analysis. International Journal of Environmental Research and Public Health, 17(9), 1-12.

COVID-19 Pandemi Döneminde Pazarlama Literatüründeki Eğilimler: Bibliyometrik Analizle Bir İnceleme

Yıl 2020, Cilt: 16 Sayı: 29 Ekim Özel Sayısı, 3251 - 3273, 31.10.2020
https://doi.org/10.26466/opus.788120

Öz

Bu çalışmanın amacı, COVID-19 pandemi döneminde pazarlama literatüründe yapılan çalışmalar tespit edilerek pazarlama yazınında yapılacak gelecek çalışmalar için teorik bir alt yapı oluşturmaktır. 2020 yılının Ocak ve Temmuz ayları arasındaki COVID-19 pandemi dönemini kapsayan 76 adet Web of Science (WoS) ve 204 adet Scopus veritabanındaki toplam 280 adet çalışma “2019-nCoV”,“COVID-19” ve “Coronavirus Disease 2019” ile “marketing” ve “consumer behavior” gibi anahtar kelimeler ile veritabanlarında taranarak nicel araştırma yöntemi ve VOSviewer 1.6.15 yazılım programı kullanılarak bibliyometrik analiz yöntemi ile incelenmiştir. Araştırmada elde edilen bulgulara göre ortak yazarlık analizinde ABD ve Çin’in literatüre katkıları en çok olan ülkeler olduğu, ortak yazarlık küme analizinde ise Belçika, Kamerun gibi dokuz ülkenin ilk kümede yer aldığı, en çok atıf alan yazarlar, ortak atıf analizinde çalışmaların temelde dört gruba ayrıldığı, ortak varlık analizinde ise “pazarlama iletişimi, hedonik motivasyon, mobil sağlık uygulamaları, turizm, panik satın alma, reklam, tüketici talebi, tüketici davranışları, tüketici sözleşmeleri, kriz yönetimi, gıda fiyatları, sürdürülebilirlik” ana temalarının olduğu tespit edilmiştir.

Kaynakça

  • Abena, P. M., Decloedt, E. H., Bottieau, E., Suleman, F., Adejumo, P., Sam-Agudu, . . . Nachega J. (2020). Chloroquine and hydroxychloroquine for the prevention or treatment of novel coronavirus disease (COVID-19) in africa: Caution for inappropriate off-label use in healthcare settings. The American journal of Tropical Medicine and Hygiene, 1-5.
  • Aliyev, F., Ürkmez, T. and Wagner, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: A bibliometric study and content analysis. Management Review Quarterly, 69(3), 233-264.
  • Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M. and Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656-17666.
  • Bennett, N. J., Finkbeiner, E. M., Ban, N. C., Belhabib, D., Jupiter, S. D., Kittinger, J. N., . . . Christie, P. (2020). The COVID-19 pandemic. Small-Scale Fisheries and Coastal Fishing Communities, 48(4), 336-347.
  • Bornmann, L. and Mutz, R. (2015). Growth rates of modern science: A bibliometric analysis based on the number of publications and cited references. Journal of the Association for Information Science and Technology, 66(11), 2215-2222.
  • Broadus, R. N. (1987). Toward a definition of “bibliometrics”. Scientometrics, 12(5-6), 373-379.
  • Chahrour, M., Assi, S., Bejjani, M., Nasrallah, A. A., Salhab, H., Fares, M. and Khachfe, H. H. (2020). A bibliometric analysis of Covid-19 research activity: A call for increased output. Cureus, 12(3), 7357.
  • Chen, Q., Liang, M., Li, Y., Guo, J., Fei, D., Wang, L., . . . Zhang, Z. (2020). Mental health care for medical staff in China during the COVID-19 outbreak. The Lancet Psychiatry, 7(4), 15-16.
  • Chen, X., Xie, H., Wang, F. L., Liu, Z., Xu, J. and Hao, T. (2018). A bibliometric analysis of natural language processing in medical research. BMC Medical Informatics and Decision Making, 18(1), 1-14.
  • Chinazzi, M., Davis, J. T., Ajelli, M., Gioannini, C., Litvinova, M., Merler, S., . . . Viboud, C. (2020). The effect of travel restrictions on the spread of the 2019 novel coronavirus (COVID-19) outbreak. Science, 368(6489), 395-400.
  • Committee for the Coordination of Statistical Activities (2020). How COVID-19 is changing the world: A statistical perspective. Arrived from https://www.wto.org/english/tratop_e/covid19_e/ccsa_publication_e.pdf at 24 August 2020.
  • Craven, M., Liu, L., Mysore, M. and Wilson, M. (2020). COVID-19: Implications for business. McKinsey & Company. Arrived from http://www.amcham-egypt.org/bic/pdf/corona1/McKinsey_Co%20-%20COVID-19- Implications%20For%20Business.pdf at 24 August 2020.
  • Cronin, B. (2001). Bibliometrics and beyond: Some thoughts on web-based citation analysis. Journal of Information Science, 27(1), 1-7.
  • Çelik, O. and Canoğlu, M. (2019). Ulakbim veri tabanında sürdürülebilir ve çevreci pazarlama konusunda yayınlanmış makalelerin bibliyometrik analizi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28(3), 24-36.
  • Çiçek, D. and Kozak, N. (2012). Anatolia: Turizm Araştırmaları Dergisi’nde yayımlanan hakem denetimli makalelerin bibliyometrik profili. Türk Kütüphaneciliği, 26(4), 734-756.
  • Dabirian, A., Diba, H., Tareh, F. v Treen, E. (2016). A 23-year bibliometric study of the journal of food products marketing. Journal of Food Products Marketing, 22(5), 610-622.
  • Daniels, M. J., Cohen, M. G., Bavry, A. A. and Kumbhani, D. J. (2020). Reperfusion of STEMI in the COVID-19 era- Business as usual?. Circulation, 2020(141), 1948-1950.
  • Darsono, D., Rohmana, J. A. and Busro, B. (2020). Against COVID-19 pandemic: Bibliometric assessment of World Scholars' International Publications related to COVID-19. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 5(1), 75-89.
  • De Caro, F., Hirschmann, T. M. and Verdonk, P. (2020). Returning to orthopaedic business as usual after COVID-19: Strategies and options. Knee Surgery, Sports Traumatology, Arthroscopy, 2020(28), 1699-1704.
  • De Felice, F. and Polimeni, A. (2020). Coronavirus Disease (COVID-19): A machine learning bibliometric analysis. In Vivo, 34, 1613-1617.
  • Dehghanbanadaki, H., Seif, F., Vahidi, Y., Razi, F., Hashemi, E., Khoshmirsafa, M. and Aazami, H. (2020). Bibliometric analysis of global scientific research on Coronavirus (COVID-19). Medical Journal of The Islamic Republic of Iran (MJIRI), 34(1), 354-362.
  • Di Vaio, A., Boccia, F., Landriani, L. and Palladino, R. (2020). Artificial intelligence in the agri-food system: Rethinking sustainable business models in the COVID-19 scenario. Sustainability, 12(12), 4851.
  • Donthu, N. and Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284.
  • Donthu, N., Kumar, S. and Pattnaik, D. (2020). Forty-five years of journal of business research: A bibliometric analysis. Journal of Business Research, 109, 1–14.
  • Egghe, L. and Rousseau, R. (2002). Co-citation, bibliographic coupling and a characterization of lattice citation networks. Scientometrics, 55(3), 349-361.
  • El Mohadab, M., Bouikhalene, B. and Safi, S. (2020). Bibliometric method for mapping the state of the art of scientific production in Covid-19. Chaos, Solitons & Fractals, 139, 1-16.
  • Ewing-Chow, D. (30 July 2020). COVID-19 has given consumers five new reasons to eat local. Arrived from https://www.forbes.com/sites/daphneewingchow/2020/07/30/covid-19-has-given-consumers-five-new- reasons-to-eat-local/#26624e0d3ccc at 24 August 2020.
  • Fairlie, R. W. (2020). The impact of COVID-19 on small business owners: Continued losses and the partial rebound in may 2020. National Bureau of Economic Research.
  • Ferreira, J. J. M., Fernandes, C. I. and Ratten, V. (2016). A co-citation bibliometric analysis of strategic management research. Scientometrics, 109(1), 1–32.
  • Fetscherin, M. and Heinrich, D. (2015). Consumer brand relationships research: A bibliometric citation meta- analysis. Journal of Business Research, 68(2), 380-390.
  • Fırat, Ö. G. S. and Durmaz, Y. (2020). Yeşil pazarlamanın bilim haritalama teknikleri açısından değerlendirilmesi: Bibliyometrik analiz. Smart Journal, 6(30), 458-472.
  • Galvagno, M. (2017). Bibliometric literature review: An opportunity for marketing scholars. Mercati & Competitività, 4, 7-15.
  • Glynn, R. W., Chin, J. Z., Kerin, M. J. v Sweeney, K. J. (2010). Representation of cancer in the medical literature - A bibliometric analysis. PLoS ONE, 5(11), 1-8.
  • Gostin, L. O. and Wiley, L. F. (2020). Governmental public health powers during the COVID-19 pandemic: Stay-at-home orders, business closures, and travel restrictions. Jama, 323(21), 2137-2138.
  • Gössling, S., Scott, D. and Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, 1-20.
  • Gürbüz, C. and Bozkurt, Ö. Ç. (2016). Pazarlama ve pazarlama araştırmaları dergisi’nin bibliyometrik analizi. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(3), 1-23.
  • Hall, C. M. (2011). Publish and perish? Bibliometric analysis, journal ranking and the assessment of research quality in tourism. Tourism Management, 32(1), 16-27.
  • Hamidah, I., Sriyono, S. and Hudha, M. N. (2020). A bibliometric analysis of COVID-19 research using VOSviewer. Indonesian Journal of Science and Technology, 5(2), 34-41.
  • Heradio, R., De La Torre, L., Galan, D., Cabrerizo, F. J., Herrera-Viedma, E. and Dormido, S. (2016). Virtual and remote labs in education: A bibliometric analysis. Computers & Education, 98, 14-38.
  • Herrera-Viedma, E., López-Robles, J. R., Guallar, J. and Cobo, M. J. (2020). Global trends in coronavirus research at the time of Covid-19: A general bibliometric approach and content analysis using SciMAT. El Profesional de la Información, 29(3), 1-20.
  • Hoffman, D. L. and Holbrook, M. (1993). The intellectual structure of consumer research: A bibliometric study of author cocitations in the first 15 years of the Journal of Consumer Research. Journal of Consumer Research, 19(4), 505–517.
  • Hossain, M. M. (2020). Current status of global research on novel coronavirus disease (Covid-19): A bibliometric analysis and knowledge mapping. F1000 Research, 9, 1-14.
  • Hu, Y., Chen, M., Wang, Q., Zhu, Y., Wang, B., Li, S., . . . Hu, Y. (2020). From SARS to COVID-19: A bibliometric study on emerging infectious diseases with natural language processing technologies. Research Square, In Press, 1-5.
  • Huang, M. H. and Chang, Y. W. (2011). A study of interdisciplinarity in information science: using direct citation and co-authorship analysis. Journal of Information Science, 37(4), 369-378.
  • Jribi, S., Ben Ismail, H., Doggui, D. and Debbabi, H. (2020). COVID-19 virus outbreak lockdown: What impacts on household food wastage?. Environment, Development and Sustainability, 22, 3939-3955.
  • Kambhampati, S. B., Vaishya, R. and Vaish, A. (2020). Unprecedented surge in publications related to COVID- 19 in the first three months of pandemic: A bibliometric analytic report. Journal of Clinical Orthopaedics and Trauma, 11(Suppl 3), 304-306.
  • Kennett-Hensel, P., Sneath, J. and Lacey, R. (2012). Liminality and consumption in the aftermath of a natural disaster. Journal of Consumer Marketing 29 (1), 52–63.
  • Kessler, M. M. (1963). Bibliographic coupling between scientific papers. American documentation, 14(1), 10- 25.
  • Kim, J. and McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112.
  • Koehler, W. (2001). Information science as "Little Science": The implications of a bibliometric analysis of theJournal of the American Society for Information Science. Scientometrics, 51(1), 117-132.
  • Leung, X. Y., Sun, J. and Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35-45.
  • Li, Q., Jiang, Y. and Zhang, M. (2012). National representation in the emergency medicine literature: a bibliometric analysis of highly cited journals. The American journal of emergency medicine, 30(8), 1530- 1534.
  • Liao, H., Tang, M., Luo, L., Li, C., Chiclana, F. and Zeng, X. J. (2018). A bibliometric analysis and visualization of medical big data research. Sustainability, 10(166), 1-18.
  • Lores, E. (5 August 2020). Doing the right thing at the worst time: this is why protecting human rights protects businesses. Arrived from https://www.weforum.org/agenda/2020/08/doing-the-right-thing-at- the-worst-time-this-is-why-human-rights-principles-protect-businesses/ at 24 August 2020.
  • Lou, J., Tian, S. J., Niu, S. M., Kang, X. Q., Lian, H. X., Zhang, L. X. and Zhang, J. J. (2020). Coronavirus disease 2019: A bibliometric analysis and review. European Review for Medical and Pharmacological Science, 24(6), 3411- 3421.
  • Martínez-López, F. J., Merigó, J. M., Valenzuela-Fernández, L. and Nicolás, C. (2018). Fifty years of the european journal of marketing: A bibliometric analysis. European Journal of Marketing, 52(1/2), 439-468.
  • Moazzami, B., Razavi-Khorasani, N., Moghadam, A. D., Farokhi, E. and Rezaei, N. (2020). COVID-19 and telemedicine: Immediate action required for maintaining healthcare providers well-being. Journal of Clinical Virology, 126, 1-2.
  • Most, F., Conejo, F. J. and Cunningham, L. F. (2018). Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis. Journal of Research in Marketing and Entrepreneurship, 20(2), 229-251.
  • Mulet-Forteza, C., Martorell-Cunill, O., Merigó, J. M., Genovart-Balaguer, J. and Mauleon-Mendez, E. (2018). Twenty five years of the journal of travel & tourism marketing: A bibliometric ranking. Journal of Travel & Tourism Marketing, 35(9), 1201-1221.
  • Narin, F. (1976). Evaluative bibliometrics: The use of publication and citation analysis in the evaluation of scientific activity. Cherry Hill, New Jersey: Computer Horizons.
  • Radanliev, P., De Roure, D., Walton, R., Van Kleek, M., Santos, O., Montalvo, R. M. and Maddox, L. T. (2020). What country, university or research institute, performed the best on COVID-19? Bibliometric analysis of scientific literature. Univeristy of Oxford, Department of Engineering Sciences, University of Oxford, England, UK.
  • Rubinger, L., Gazendam, A., Ekhtiari, S., Nucci, N., Payne, A., Johal, H.,. . . Bhandari, M. (2020). Maximizing virtual meetings and conferences: A review of best practices. International Orthopaedics, 44, 1461–1466.
  • Sa’ed, H. Z. and Al-Jabi, S. W. (2020). Mapping the situation of research on coronavirus disease-19 (COVID- 19): A preliminary bibliometric analysis during the early stage of the outbreak. BMC Infectious Diseases, 20(1), 1-8.
  • Samiee, S. and Chabowski, B. R. (2012). Knowledge structure in international marketing: A multi-method bibliometric analysis. Journal of the Academy of Marketing Science, 40(2), 364-386.
  • Seetharaman, P. (2020). Business models shifts: Impact of Covid-19. International Journal of Information Management, 54, 102173.
  • Seyedghorban, Z., Matanda, M. J. and LaPlaca, P. (2016). Advancing theory and knowledge in the business- to-business branding literature. Journal of Business Research, 69(8), 2664-2677.
  • Shilbury, D. (2011). A bibliometric study of citations to sport management and marketing journals. Journal of Sport Management, 25(5), 423-444.
  • Singh, S. and Dhir, S. (2019). Structured review using TCCM and bibliometric analysis of international cause- related marketing, social marketing, and innovation of the firm. International Review on Public and Nonprofit Marketing, 16(2-4), 335-347.
  • Small H. (1973). Co-citation in the scientific literature: A new measure of the relationship between two documents. Journal of the American Society for Information Science, 24(4): 265-269.
  • Soteriades, E. S. and Falagas, M. E. (2006). A bibliometric analysis in the fields of preventive medicine, occupational and environmental medicine, epidemiology, and public health. BMC Public Health, 6(1), 1-8.
  • Tellis, G. J., Chandy, R. K. and Ackerman, D. S. (1999). In search of diversity: The record of major marketing journals. Journal of Marketing Research, 36(1), 120–131.
  • Theoharakis, V. and Hirst, A. (2002). Perceptual differences of marketing journals: A worldwide perspective. Marketing Letters, 13(4), 389–402.
  • Valenzuela, L. M., Merigó, J. M., Johnston, W. J., Nicolas, C. and Jaramillo, J. F. (2017). Thirty years of the journal of business & industrial marketing: A bibliometric analysis. Journal of Business & Industrial Marketing, 32(1), 1-18.
  • Van Doremalen, N., Bushmaker, T. and Munster, V. J. (2013). Stability of Middle East respiratory syndrome coronavirus (MERS-CoV) under different environmental conditions. Eurosurveillance, 18(38), 20590.
  • Van Eck, N. J. and Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523-538.
  • Vasantha, R. N. and Patil, S. B. (2020). Indian Publications on SARS-CoV-2: A bibliometric study of WHO COVID-19 database. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14(5), 1171-1178.
  • Verma, S. v Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118(2020), 253–261.
  • Vogel, R. v Güttel, W. H. (2013). The dynamic capability view in strategic management: A bibliometric review. International Journal of Management Reviews, 15(4), 426-446.
  • Waltman, L., Van Eck, N. J. and Noyons, E. C. (2010). A unified approach to mapping and clustering of bibliometric networks. Journal of Informetrics, 4(4), 629-635.
  • World Health Organization (2020a). Timeline of WHO’s response to COVID-19. Arrived from https://www.who.int/news-room/detail/29-06-2020-covidtimeline at 24 August 2020.
  • World Health Organization (2020b). COVID‑19 strategy update. Arrived from https://www.who.int/docs/default-source/coronaviruse/covid-strategy-update-14april2020.pdf? sfvrsn=29da3ba0_19 at 24 August 2020.
  • World Trade Organization (2020). Annual Report 2020. Arrived from https://www.wto.org/english/res_e/booksp_e/anrep_e/anrep20_e.pdf at 24 August 2020.
  • Yang, K. L., Jin, X. Y., Gao, Y., Xie, J., Liu, M., Zhang, J. H. and Tian, J. H. (2020). Bibliometric analysis of researches on traditional Chinese medicine for coronavirus disease 2019 (COVID-19). Integrative Medicine Research, 100490, 1-30.
  • Yu, Y., Li, Y., Zhang, Z., Gu, Z., Zhong, H., Zha, Q., . . . Chen, E. (2020). A bibliometric analysis using VOSviewer of publications on COVID-19. Annals of Translational Medicine, 8(13), 1-11.
  • Zeren, D. and Kaya, N. (2020). Dijital pazarlama: Ulusal yazının bibliyometrik analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52.
  • Zhou, Y. and Chen, L. (2020). Twenty-year span of global coronavirus research trends: A bibliometric analysis. International Journal of Environmental Research and Public Health, 17(9), 1-12.
Toplam 86 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Yöneylem
Bölüm Makaleler
Yazarlar

Resul Öztürk 0000-0003-1493-7315

Yayımlanma Tarihi 31 Ekim 2020
Kabul Tarihi 9 Ekim 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 16 Sayı: 29 Ekim Özel Sayısı

Kaynak Göster

APA Öztürk, R. (2020). The Trends of Marketing Literature during the COVID-19 Pandemic: A Review with Bibliometric Analysis. OPUS International Journal of Society Researches, 16(29 Ekim Özel Sayısı), 3251-3273. https://doi.org/10.26466/opus.788120