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Sağlık Hizmetlerinin Uluslararasılaşması Kapsamında Özel Hastanelerin Erken Ve Hizli Uluslararasılaşması: Liv Hospital Örneği

Yıl 2021, Cilt: 17 Sayı: 34, 1306 - 1337, 28.02.2021
https://doi.org/10.26466/opus.773582

Öz

Hızlı ve erken uluslararasılaşan işletme kavramı uluslararası işletmecilik alanında önemli yere sahiptir. Kuruluşundan itibaren kısa bir süre içerisinde yurtdışı faaliyetlerde bulunan işletmeler, erken ve hızlı uluslararasılaşan işletme olarak tanımlanmaktadır. Küreselleşme, iletişim ve bilgi teknolojilerinin hızlı gelişimi, bilgi kaynaklarına daha kolay ulaşılabilir olması, organizasyonların dinamik yeteneklerinin etkinliği ve iş ağı bağlantılarının varlığı vb. nedenlerle kuruluşuyla birlikte veya kuruluşunu takiben kısa bir süre içinde uluslararasılaşan işletmeler kurulmaya başlanmıştır. Erken ve hızlı uluslararasılaşma sürecini ele alan çalışmalar incelendiğinde özellikle yüksek teknolojili ürünler üreten imalatçı işletmelere yönelik çalışmalar yapıldığı görülmektedir. Çalışmanın sonucunda, yöneticilerinin sahip oldukları uluslararası vizyon ve uluslararası pazarda lider olma hedefleri sayesinde Liv Hospital'ın kuruluşunu takiben uluslararasılaştığı görülmektedir. İş ağları erken ve hızlı uluslararasılaşma süreçlerini kolaylaştıran faktörlerden biridir. Liv Hospital'ın uluslararasılaşma sürecinde de yöneticilerin iş ağları etkili olmuştur. Dolayısıyla, bir işletmenin sahip olduğu içsel ve dışsal faktörler erken ve hızlı uluslararasılaşmada etkili olmaktadır. Çalışmanın, sağlık hizmetlerinin uluslararasılaşması konusunda yapılacak çalışmalara rehberlik etmesi beklenmektedir.

Kaynakça

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Early And Rapid Internationalization Of Private Hospitals Within The Scope Of Internationalization Of Health Services: The Case Of Liv Hospital

Yıl 2021, Cilt: 17 Sayı: 34, 1306 - 1337, 28.02.2021
https://doi.org/10.26466/opus.773582

Öz

In recent years, globalization roles, the rapid development of communication technologies, easier access to information sources, the existence of manager's networks in international markets, and organization dynamic capabilities find out early and rapid internationalization as being international from inception or near their founding. When the studies dealing with the rapid and early internationalization process are examined, it is seen that they have carried out for manufacturing firms in particular produced high-tech products. But, especially health care business studies are rare. However, it is rare to work on businesses that provide healthcare services. In this study, Liv Hospital, which provides healthcare services and became international rapidly following its establishment, is examined as a case study. In this study, Liv Hospital, which provides healthcare services and became international in a short time following its establishment, will be examined as a case study. In conclusion, it is seen that Liv Hospital became international following its establishment, thanks to the international vision of its managers and their goals to be a leader in the foreign market. Business networks are one of the factors that facilitate early and rapid internationalization processes. Business networks of managers have also been efficient in the internationalization process of Liv Hospital. Therefore, internal and external factors that a business has an effective in early and rapid internationalization.

Kaynakça

  • Aggarwal, R.(1999). Technology and globalization as mutual reinforces ın business: Reorienting strategic thinking for the new millenium. Management International Review, 2, 83-104. Doi 10.1007/978-3-322-90991-6_6.
  • Andersen, O.(1993). On the ınternationalization process of firms: A critical analysis. Journal of International Business Studies, 24, 209-231.
  • Andersen, P H., ve Strandskov, J. (1997). International market selection: A cognitive mapping perspective. Journal of Global Marketing, 11, 65-84. Doi https://doi.org/10.1300/J042v11n03_05.
  • Andersson, S., Evers, N., ve Griot, C.(2013). Local and international networks in small firm internationalization: cases from the Rhône-Alpes medical technology regional cluster. Entrepreneurship&Regional Development Journal, 25, 867-888.
  • Andersson, S., Evers, N., ve Kuivalainen, O.(2014). International new ventures: Rapid internationalization across different industry contexts. European Business Review, 26, 390-405. Doi https://doi.org/10.1108/EBR- 05-2014-0040.
  • Bell, J. (1995). The internationalization of small computer software firms: A fırther challenge to stage theories. European Journal of Marketing, 29(8),60-75.
  • Bilkey,W.J., ve Tesar,G.(1977). The export behaviour of smaller-sized wisconsin manufacturing firms. Journal of International Business Studies, 8, 93-98. Doi https://doi.org/10.1057/palgrave.jibs.8490783.
  • Buckley, P. J., Pass, C. L., ve Prescott, K. (1992). The internationalization of service firms: A comparison with the manufacturing sector. Scandinavian International Business Review, 1(1), 39–56.
  • Calantone,R. J., Çavuşgil,S.T., Schmidt J. B., ve Shin, G.C.(2004). Internationalization and the dynamics of product adaptation an emprical ınvestigation. The Journal of Product Innovation Management,21, 185-198. Doi https://doi.org/10.1111/j.0737-6782.2004.00069.
  • Chandra, Y., Styles, C., ve Wilkinson, I. F.(2012). An Opportunity based view of rapid ınternationalization. Journal of International Marketing, 20, 74-102. Doi https://doi.org/10.1509/jim.10.0147.
  • Chang, J.(2011). The early and rapid internationalization of Asian emerging MNEs. Competitiveness Review: An International Business Journal, 21, 171-187. Doi https://doi.org/10.1108/10595421111117452
  • Cicic, M., Patterson, P. G., ve Shoham, A. (1999). A conceptual model of the internationalization of service firms. Journal of Global Marketing, 12(3), 81–106.
  • Coviello, N. Munro,H.(1997). Network relationships and the ınternationalisation process of small software firms. International Business Review,6(4),361-386.
  • Coviello, N. E.(2006). The network dynamics of ınternational new ventures. Journal of International Business Studies, 37,713-731. Doi https://doi.org/10.1057/palgrave.jibs.8400219.
  • Creswell J.W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. New York, USA, Sage Publications.
  • Czinkota, M. R. (1982). Export development strategies: U.S. promotion policy. Newyork.Praeger.
  • Çavuşgil, S. T.(1980). On the internationalization process of firms. European Research, 8, 273-281.
  • Çavuşgil, S. T., ve Zou, S. (1994). Marketing strategy performance relationship: An investigation of the emprical link in export market ventures. Journal of Marketing, 58, 1-21. Doi https://doi.org/10.1177/002224299405800101.
  • Çavuşgil,S.T., Knight,G., ve Üner,M.M. (2011). Türkiye´de küresel doğan işletmeler. Ankara, Detay Yayıncılık.
  • Çavuşgil, S. T., ve Knight,G. (2015). The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46, 3-16. Doi https://doi.org/10.1057/jibs.2014.62.
  • De Massis, A., Kotlar, J.(2014). The case study method in family business research: Guidelines for qualitative scholarship. Journal of Family Business Strategy, 5(1). 15-29. Doi https://doi.org/10.1016/j.jfbs.2014.01.007.
  • Downe-Wamboldt,B.(1992). Content analysis: Method, Applications and Issues. Health Care for Women International, 13,313-321.
  • Evers, N., ve Knight,J.(2008). Role of ınternational trade shows ın small firms ınterantionalization: A network perspective. International Marketing Review, 25(5),544-562.
  • Fillis, I.(2001). Small firm ınternationalisation: An ınvestigative survey and future research directions. Management Decision, 39, 767-783. Doi https://doi.org/10.1108/00251740110408683.
  • Freeman, S, Edwards,R., ve Schroder, B.(2006). How smaller born-global firms use networks and alliances to overcome constraints to rapid ınternationalization. Journal of International Marketing, 14(3), 33-63. Doi https://doi.org/10.1509/jimk.14.3.33.
  • Gassman, O., ve Keupp, M.M.(2007). The competitive advantage of early and rapid internationalising SMEs in the biotechnology industry: A knowledge based view. Journal of World Business,42, 350-366.
  • Graneheim, U.H., Lundman, B.(2004). Qualitative content analysis in nursing research: Concepts, procedures and measures to achieve trustworthiness. Nurse Education Today, 24,105-112.
  • Holden, C. (2002). The internationalization of long-term care provision: Economics and Strategy. Global Social Policy, 2(1), 47–67.
  • Holden, C. (2003). Actors and motives in the internationalization of health business.Business and Politics, 5(3), 287–302.
  • Holden, C. (2005). The internationalization of corporate healthcare: Extent and emergingtrends. Competition & Change, 9(2), 201–2019.
  • Hutchinson, K., Alexander, N., Quinn, B., ve Doherty, A. M.(2007). Internationalization motives and facilitating factors: Qualitative evidence from smaller specialist retailers. Journal Of International Marketing, 15(3), 96- 122. Doi https://doi.org/10.1509/jimk.15.3.96.
  • Javalgi, R. G., ve Martin, C. L. (2007). Internationalization of serivces: Identifying the building-blocks for future research. Journal of Services Marketing, 21(6), 391–397.
  • Jang, S. C., Morrison, A. M., ve O´leary, J. T.(2004). A Procedure for target market selection in tourism. Journal of Travel&Torusim Marketing, 16, 19-33. Doi https://doi.org/10.1300/J073v16n01_03.
  • Jayachandran, C., Chandran, R., ve O´Hara, L. (1992). Internationalization of multihospital systems. Journal of Hospital Marketing, 6(2), 183–196.
  • Johanson, J., ve Mattsen, L.-G. (1988). Internationalization in industrial systems–a network approach. Hood, N. y Vahlne J.E. (Ed.), Strategies in Global Competition içinde, Croom Helm, London
  • Johanson, J., ve Wiedesheim-Paul, F.(1975). The ınternationalization of the firms-four Swedish cases. Journal of Management Studies, 12(3), 305-323. Doi https://doi.org/10.1111/j.1467-6486.1975.tb00514.
  • Johanson, J. E.(2004). Factors Influencing the Early Internationalization of High Technology Start-ups: US and UK Evidence. Journal of International Entrepreneurship, 2, 139-154. https://doi.org/10.1023/B:JIEN.0000026910.87323.4e.
  • Johanson, J., ve Vahlne, Jan-E.(1977). The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8, 23- 31. Doi https://doi.org/10.1057/palgrave.jibs.8490676.
  • Liv Hospital Hospital (2019). Liv Hospital Hospital Faaliyet Raporu. 25.06.2020 tarihinde https://cms.LivHospitalhospital.com/_uploads//HospitalFiles/Faaliyet/file/faaliyet_2018.pdf adresinden erişilmiştir.
  • Lunt, N., Smith, R., Exworthy, M., Green, S. T., Horsfall, D., ve Mannion, R. (2011). Medical tourism: Treatments, markets and health system implications: A scoping review. Paris: OECD.
  • Lunt, N., Smith, R. D., Mannion, R., Green, S. T., Exworthy, M., Hanefeld, J., et al. (2014). Implications for the NHS of inward and outward medical tourism: A policy and economic analysis using literature a review and mixed- methods approach. Health Services and DeLiv Hospitalery Research, 2(2).
  • Kalyoncuoğlu, S., ve Üner, M.M.(2010). Küresel doğan işletme kavrami ve işletmelerin küresel doğmasina etki eden kurucu/üst düzey yönetici özellikleri üzerine karşılaştırmalı bir araştirma. Gazi Üniversitesi İİBF Dergisi, 12(3),1-42.
  • Kalinic, I. ve Forza, C.(2012). Rapid ınternationalization of traditional SMEs: Between gradualist models and born globals. Internationali Business Review, 21, 694-707. Doi https://doi.org/10.1016/j.ibusrev.2011.08.002.
  • Keen, C., ve Etemad, H.(2012). Rapid growth and rapid ınternationalization: The case of smaller enterprises from Canada. Management Decision, 50, 569-590. Doi https://doi.org/10.1108/00251741211220138.
  • Knight,G. A., ve Çavuşgil,S.T.(1996). The born global firm: A challenge to traditional ınternationalization theory. Advances In International Marketing, 8,11-26.
  • Loane, S., Bell, J.D., ve McNaughton, R.(2007). A cross-national study on the impact of management teams on the rapid internationalization of small firms. Journal of World Business, 42, 489-504. Doi https://doi.org/10.1016/j.jwb.2007.06.009.
  • Madsen, T.K., ve Servais P.(1997). The ınternationalization of born globals: An evolutionary process?. International Business Review, 6, 561-583. Doi https://doi.org/10.1016/S0969-5931(97)00032-2.
  • Mort, G. S., ve Weerawardena,J. (2006). Network capability and international entrepreneurship:How networks function in Australian born global firms. 23(5),549-572.
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  • Üner, M.M., Çetin, B., ve Çavuşgil,S.T.(2020). On the internationalization of Turkish Hospital chains: A dynamic capabilities perspective. International Business Review, 29,1-11.
  • Yin, R. K. (2003). Case study research: Design and methods. 3rd Edition, Applied Social Research Methods, Vol. 5, Sage Publications, London
  • Yıldırım, A., ve Şimşek, H. (2013). Sosyal bilimlerde nitel araştırma yöntemleri. Ankara.Seçkin.
  • Wirtz, J., ve Lovelock, C. (2016). Services marketing: People, technology, strategy (8th ed.). New Jersey: World Scientific.
  • Xing, Y., Liu, Y., ve Lattemann, C. (2018). Institutional logics and social enterprises: Entry mode choices of foreign hospitals in China. Journal of World Business. https://doi.org/10.1016/j.jwb.2018.11.004
  • Zahra, S. A., Irealnd, R. Duane, H., ve Michael A.(2000). Internatioanl expansion by new venture firms: International diversity, mode of market entry, technological learning and performance. The Academy of Management Journal, 43(5),925-950. Doi https://www.jstor.org/stable/1556420.
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Toplam 71 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Yöneylem
Bölüm Makaleler
Yazarlar

Burak Çetin 0000-0002-4252-4828

Aybüke Yalçın 0000-0003-2414-0713

Yayımlanma Tarihi 28 Şubat 2021
Kabul Tarihi 7 Aralık 2020
Yayımlandığı Sayı Yıl 2021 Cilt: 17 Sayı: 34

Kaynak Göster

APA Çetin, B., & Yalçın, A. (2021). Sağlık Hizmetlerinin Uluslararasılaşması Kapsamında Özel Hastanelerin Erken Ve Hizli Uluslararasılaşması: Liv Hospital Örneği. OPUS International Journal of Society Researches, 17(34), 1306-1337. https://doi.org/10.26466/opus.773582