THE ROLE OF DIALOGIC COMMUNICATION IN WOMEN’S EMPOWERMENT: A COMPARISON BETWEEN KEDV’S and SIMURG’S WEBSITES

Öz

Women's cooperatives play a significant role in empowering women and improving their economic and social position within society. Today, many women's cooperatives operate under the guidance of umbrella organizations established to improve communication and support capacity-building efforts. Among these organizations are the SİMURG Women's Cooperatives Union and the Foundation for the Support of Women's Labor (KEDV), both operating in Turkey. Effective communication, particularly dialogic communication, is critical for women's cooperatives to achieve their organizational goals and establish sustainable, mutually beneficial relationships with their stakeholders. Corporate websites also serve as essential tools for implementing dialogic communication strategies. This article aims to examine the corporate websites of SİMURG and KEDV within the framework of the dialogic communication criteria proposed by Kent and Taylor (1998). A qualitative research design was employed in the study, and the websites of the institutions in the sample were examined using content analysis within the context of the dialogic criteria proposed by Kent and Taylor (1998). As a result of the analysis, it was determined that the corporate websites of the relevant institutions needed improvement, especially in the categories of " the ease of interface use" and "conversation of visitors".

Anahtar Kelimeler

• sustainable development
• dialogic communication
• Turkish women's cooperatives
• women's empowerment

KADIN KOOPERATİFLERİ WEB SİTELERİNİN DİYALOJİK İLETİŞİM AÇISINDAN İNCELENMESİ: KEDV VE SIMURG ÖRNEĞİ

Öz

Kadın kooperatifleri, kadınların güçlendirilmesinde ve toplum içindeki ekonomik ve sosyal konumlarının iyileştirilmesinde önemli bir rol oynamaktadır. Günümüzde birçok kadın kooperatifi, iletişimi geliştirmek ve kapasite geliştirme çalışmalarını desteklemek amacıyla kurulan şemsiye kuruluşların rehberliğinde faaliyet göstermektedir. Bu kuruluşların arasında Türkiye’de faaliyet gösteren SİMURG Kadın Kooperatifleri Birliği ve Kadın Emeğini Değerlendirme Vakfı (KEDV) yer almaktadır. Etkili iletişim, özellikle de diyalojik iletişim, kadın kooperatiflerinin kuruluş hedeflerine ulaşmaları ve paydaşlarıyla sürdürülebilir, karşılıklı yarar sağlayan ilişkiler kurmaları için kritik öneme sahiptir. Kurumsal web siteleri de diyalojik iletişim stratejilerini uygulamak için temel araçlar olarak hizmet vermektedir. Bu makale, Kent ve Taylor (1998) tarafından önerilen diyalojik iletişim kriterleri çerçevesinde SİMURG ve KEDV'in kurumsal web sitelerini incelemeyi amaçlamaktadır. Çalışmada nitel araştırma deseni kullanılmış ve örneklemde yer alan kurumların web siteleri, Kent ve Taylor (1998) tarafından önerilen diyalojik kriterler bağlamında içerik analizi kullanılarak incelenmiştir. Analiz sonucunda ilgili kurumların kurumsal web sitelerinin özellikle "arayüz kullanım kolaylığı" ve "ziyaretçilerin korunması" kategorilerinde iyileştirmeye ihtiyaç duyduğu belirlenmiştir.

Anahtar Kelimeler

• sürdürülebilir gelişme
• diyalojik iletişim
• Türkiye kadın kooperatifleri
• kadınların güçlendirilmesi

Kaynakça

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